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Save the Date: 2017 SAM Trainings


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NABCA Headquarters

June 26 - November 7, 2017
Alexandria, VA

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Please check back in January for registration information for the upcoming training classes.

Please contact the Meetings Department at meetings@nabca.org with any questions.

Below are detailed descriptions on the different classes offered.

Introductory SAM and Diver Training
During this two-and-a-half day course participants learn introductory and intermediate Diver skills as well as become familiar with the Control State models comprising NABCA's Statistics for Alcohol Management (SAM) data subscription. The course starts Monday morning with a review of on-line Control State resources, then transitions to Diver skills that novices must master before moving on. Later, the intermediate skills needed to answer questions about what goes on in the market place are presented, and examples of typical questions posed by SAM users are examined and sample reports created.

NABCA Data 201
During this day-and-a-half class control states' data will be studied and discussed. The differences among the states' reporting periods, pricing and warehouse models, SPA periods, and how the consumer market is structured will be the topics of lively discussion by class participants, Control State officials, and NABCA staff. Every type of SAM dataset is on the agenda: daily sales, monthly sales, account level, warehouse, pricing, and product data.

SAM Propeller Head Training
This is an advanced Diver class. This two-and-a-half day class covers advanced subject matter. No introductory material will be taught. The purpose of this class is for attendees to learn Diver skills that are more advanced than those presented during the Introductory SAM and Diver Training course. Difficult questions that the SAM Hotline and SAM trainers have encountered will be examined during this workshop and the actual solutions compared with those developed by class attendees. Those who complete this class often claim to be "Propeller-heads" with respect to their knowledge of SAM data.

Forecasting Using SAM Data
This is an advanced Diver class. This two-and-a-half day class covers advanced subject matter. No introductory material will be taught. The purpose of this class is to motivate its participants to build forecasts that are defensible. From time to time we are all asked to give our opinion about how the promotion period or the week or the month or the quarter or the year will end. Do we expect sales to be up or down? How many new placements during the promotion are expected? And so on. Historically we've done our best to answer these types of questions with available tools. During this class the participants will be introduced to, presumably, new forecasting tools that will be used to demonstrate various ways to create forecasts: naively, quantitatively, or classically. Numerous forecasts will be made and compared with another to determine their accuracy.

Meeting Materials