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NH Liquor Commission & Jack Daniel’s to Launch Third Annual Live Free & Host Responsibly Campaign

Monday, April 03, 2017

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Concord, NH – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are teaming up for the third straight year on the award-winning Live Free & Host Responsibly campaign, which encourages responsible alcohol service and consumption. When the innovative and interactive effort launched in 2015, it marked the first time a control state had partnered with a fine wine and spirits company on a responsibility initiative. Live Free & Host Responsibly will once again feature a “Cocktail & Mocktail Competition” aimed at highlighting the responsible use and service of Jack Daniel’s products, along with the creation of lower-alcohol cocktails and alcohol-free cocktails, known as “mocktails.”