Purpose of Practice
To inspire youth and those who care about them to avoid underage drinking and combining alcohol with driving.
Description of Practice
In 2010 the OLCC produced the video called Wasted, in partnership with the Oregon Department of Transportation (ODOT). This five-minute video shows youth why they should avoid drinking or combining alcohol with driving. Through the stories of real people, the video explains the deadly tragedies that really do happen. The goal was to get youth’s attention, so we can help to protect them from dangerous alcohol situations. In September 2010, in time for the holiday season, the OLCC began distributing the free video to Oregon educators, youth workers and state officials, plus alcoholic beverage control agencies in all fifty states. Audiences across the country have been moved by the people telling their experiences in this video. Here is the link to the news story of the real life tragedy that the video is based on, the July 2009 death of Lexi Spencer, a 16 year old Oregon high school student. She was killed as a passenger in a car driven by a drunk minor.http://www.oregonlive.com/news/index.ssf/2009/07/car_crash_kills_teenage_girl.html Besides the DVD, the video can be viewed on the following OLCC links-- OLCC Websitehttp://www.oregon.gov/OLCC/alcohol_and_minors.shtml YouTube: http://www.youtube.com/user/OLCC2008#p/u/0/bbT8oAAG-b4 Facebook: http://www.facebook.com/video/video.php?v=142502169121818
Success or Improvements
Since August 23, 2010, the video has been viewed almost 3,200 times on YouTube, alone. This shows effectiveness in getting out the message. Viewers’ reactions tell us how effective the video is. Some of the responses have been: The effects the OLCC video, ‘Wasted,’ has had on me, my family and friends has been very impacting. Knowing my daughter's death can raise awareness to save lives of other teenagers, helps something positive come out of her death. I believe they did a wonderful job on it - and the video will save lives. I have had several teenagers and parents contact me from all over telling me about the impact Lexi and I have had on their lives. The teens promise to never drink and drive or get in the car with someone who has. This is all due to OLCC's video that people are watching. Thank you for letting my daughter's memory live on. What a wonderful girl she was. -Jill Spencer, Lexi Spencer’s Mom Wow! That brought tears to my eyes! I just posted this on my station FB page, and I also just sent this to my 16 year-old Stepson. What a powerful reminder; hopefully this will start dialogues between a lot of parents and teens. - Chloe Houser, PDX-TV
OLCC is nominating this video for a NCSLA Fourth Annual Best Practices Award for Health and Safety.
Name: Rudy Williams
Agency: Oregon Liquor Control Commission (OLCC)
Address: 9079 S.E. McLoughlin, Portland, OR 97222