Title Time
Registration -
Welcome Reception
Welcome Dinner
Title Time Topic Materials
Advisory Committee Meetings Communications, Distribution Center
Logistics, Education, Information Technology,
Products & Procedures, Regulatory
Lunch Control State – Industry Meetings
(Invitation Only)
The Modern Distribution Center What does the modern distribution center look like and what role does new technology play in successful efficient operations? How do other industries handle their distribution center operations and can we utilize their technology advances and best practices?
Making Progress on Impaired Driving This session will review the progress made in reducing impaired driving and explore ways to jumpstart further progress. The expert presenter will review public policy options and technology advances that may impact impaired driving policies in the future. Special
attention will be given to the science behind these recommendations and federal agencies active in promoting increased attention to create further reductions in these tragedies.
Alcohol Litigation & the Regulator: Your Name Behind the “V” Direct Shipping Laws, Label Approval, Advertising Regulations, License Denial… There are
many issues that can lead to civil litigation for the alcohol control agency in today’s litigious
world. In deciding these cases, the courts will scrutinize the actions of the agency as well
as the evidence relied upon. In this informative session, a panel of legal experts will look at
recent cases involving alcohol control agencies and give advice and analysis on the various
legal theories and possible defenses for those who may someday find their name “behind
the V.”
The Forensics of Fraud: Conducting Financial Investigations There is an old saying in conducting investigations to simply “follow the money.” However, now more than ever, that is much more easily said than done. The schemes and techniques deployed today are much more complex than in the past and growing ever more difficult to detect each year. This session will talk about some of the modern day techniques and the vital role that Certified Forensics Examiners play in “following the money.”
Capitalizing on National Accounts Due to the explosion of brand promotions and new products coming and going from the market at a quicker pace than ever before, it has become more difficult for the beverage supply chain to provide a high level of service to customers. This session will look at how NABCA involvement with National Accounts, Suppliers, Brokers and Distributors has brought attention and understanding to the differing policies and procedures of Control States. Learn how education and communication can help alcohol agency staff capitalize on mutually beneficial relationships with national accounts. These insights will assist everybody involved with promotional implementation and timely product orders.
E-Commerce and EDI – Transforming Business How can alcohol operations best utilize e-commerce to engage in a changing marketplace where customers may never enter a store? What can the alcohol arena learn from other industries and their e-commerce strategies? EDI and other technologies can assist in developing effective e-commerce strategies. EDI allows suppliers and control jurisdictions to have speedy and reliable communications. Suppliers can work with control jurisdictions to head off out of stock situations, and by using EDI, control jurisdictions and suppliers can manage their inventory better to use warehouse space more efficiently and make sure customers can get the product they want.
Title Time Topic Materials
Combining Social Media Messages of Marketing & Moderation With social media continuing to grow as the new normal of marketing for businesses and brands, it offers an opportunity to provide information about an agency and its positive accomplishments to its audience. How have control jurisdictions and Canadian provinces
used this platform to educate stakeholders about alcohol education initiatives they undertake? Is it possible for control systems to take the lead and mix marketing messages with moderate alcohol consumption? With having direct control over what is promoted
on social media, agencies can also use this to celebrate their successes and possibly gain positive media attention. This session will explore the successful social media undertakings of a Canadian province and a control jurisdiction.
Packaging Standards Standards in product packaging allow warehouse staff to avoid safety problems and unintended complications in our warehouses. The alcohol industry should be alerted to packaging issues so they may be fixed. What does the future hold for packaging innovation and going “green”? Will this be positive for our future wholesaling operations?
Outlet Density Odyssey: The Impact and Science Higher outlet density has been linked with excessive alcohol consumption by the CDC and other public health groups. Community coalitions across the country continue to form and work with local governments to restrict alcohol licensing, particularly in neighborhoods with extremely high alcohol outlet density. How are licensing quotas developed? Is there scientific evidence or other data that can be relied on in making these decisions? This session will explore the control of outlet density and the importance of understanding state and local alcohol laws related to licensing and quotas.
Licensing Leisure Districts In the last decade, we have seen the alcohol license premises expanded from individual businesses to entire city blocks, beaches, and fields. This licensing phenomenon has continued to grow into what is now called a “Leisure District.” As state legislatures rush to
create these Leisure Districts, are enough research and vetting being done to address some of the important underlying issues regarding regulation and enforcement? This panel will explore the concerns and tactics of regulators and law enforcement in keeping the “Leisure District” safe for all.
SWOT Team Training This session will assist Control Jurisdictions looking to improve their operations by enhancing consumer feedback in satisfaction surveys and develop efficient procedures through a proper SWOT (strengths, weaknesses, opportunities, threats) analysis of their
organization. A panel of experts will discuss how to conduct a SWOT analysis, its importance and the potential pitfalls you may encounter in the process.
Moving Mindfully into E-Commerce There is a great need for accurate and timely information on an alcohol agency’s website. Pricing, coupon/deals, and other information should be available to meet consumer needs and provide an essential benefit to consumers. States that successfully offer e-commerce functionality on their sites may not only positively impact the agency’s bottom line but also help to shift public perception for consumers to have positive interactions with them. Presenters during this session will showcase their website’s strengths, discuss the processes that put this system in place and share feedback, good and bad, about their experiences.
Creating Safe Bars Licensed alcohol retailers are becoming increasingly aware and active in preventing crimes that prey on customers and employees of their businesses. This session will explore efforts to prevent two areas of criminal activity that often happen in or around licensed premises – sexual assault and human trafficking. These crimes are often difficult to detect and require special efforts to increase awareness and tools to intervene when necessary. Participants will hear from experts on these topics and what can be done by retailers and regulators/enforcement to work together to create safer establishments.
The Modern “Government” Store Footprint It’s important for all stores to optimize their square footage. Control State stores are no exception. At times, legislation makes it difficult for government run outlets to always effectively compete in the retail environment. However, modernizing the “footprint” of the store can effectively increase the appeal of the outlet, which translates into a more satisfied customer and more revenue. Providing digital education spaces along with other forms of information create more educated consumers and more sales possibilities. When possible, selling additional non-alcohol products can be helpful as well.
Implementing a New POS: Southern Style The need for change within an organization in order to remain technologically relevant is compelling and never-ending. Doing business in a complex world demands that hardware, software, and networks be refreshed from time-to-time to keep up-to-date. Through all of history it has been true that what was once new becomes obsolete. Today, this continues to be true, but the rate of obsolescence has accelerated. In general, balancing the avoidance of obsolescence with tight budgets and limited manpower has become as much an art as it is a science; within most organizations, the control states included, it is also a necessity. New technologies deliver advantages in speed, functionality, and features that require the consideration and adoption of things that are new. During this session a technology vendor will share with us how his company keeps its products current and partners with
its customers to keep them technologically relevant, and control state representatives will describe how new technology has been implemented by the state to improve the performance of its Point-of-Sale equipment.
Control State Data: Building a Business Case for Reasons to Acquire & Examples of How to Use These Resources Today’s emerging technologies, which include products that are small enough to fit in our pockets, bring to the marketplace efficiencies and tools that were unimagined as recently as two decades ago. In addition, the availability of accurate, timely sales data potentially puts relevant business intelligence at the fingertips of those using these technologies. All of us know we must be prudent, thoughtful, and cost-conscious when making decisions to spend money for products that potentially improve the way day-to-day business is conducted. During this session, the rationale to make some of these decisions and their consequent benefits will be explored.
Telling the Story: Alcohol Regulation and the Three Tier System State regulators and legislatures have been pressured over the past several years to change alcohol regulations throughout the US to accommodate new and emerging economic players in the alcohol industry. Some of these actions also end up in state and federal
courts. The requests often center on a desire to “get around” the existing three-tier system or tied-house provisions of these regulations. Policy makers, courts, and the public are seeking to understand why these regulations are in place. The panelists will discuss how best to describe the value of these systems and present a recent study on how the general public feels about alcohol regulation.
A Briefing from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) Since 1974, the National Institute on Alcohol Abuse and Alcoholism it has been an independent Institute of the National Institutes of Health. In its more-than-40-year history, NIAAA has led the effort to reframe alcohol abuse as a medical—rather than a moral—
issue, and to study issues relating to alcohol and health systematically, through evidence-based findings. Throughout its history, NIAAA has conducted and supported research that has improved our understanding of alcohol and its effects on the body, as well as influenced legislation and attitudes toward alcohol in our society. Today, NIAAA is the largest funder of alcohol research in the world. Patricia Powell, Deputy Director of NIAAA will discuss the issues which NIAAA is currently prioritizing. She will also discuss how control state officials, regulators, and partners can partner to assure the appropriate use of alcohol by taking advantage of the research and information that NIAAA makes available to guide sound policy and practice.
Closing Reception
Closing Dinner