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Mr. Mineo was appointed as Director of the Bureau of Alcoholic Beverages and Lottery Operations for Maine in May of 2014, having come off of a thirty-one career in the wine and spirits industries, where he served in many marketing and sales capacities during his tenure with the Seagram Company and the Absolut Spirits Company. Mr. Mineo has brought his extensive experience in the spirits industry to the State of Maine, and utilized it with the new business model the Bureau employs to take its spirits products to market. He has been integral in the implementation and strategic processes of the new “go to market” plank, which has transformed the business in Maine.
After transitioning out of the supplier side of the spirits business, Mr. Mineo founded Beviamo Consulting LLC in 2009, dedicated to working with small developing companies in the beverage alcohol industry, specializing in strategic planning and business modeling. This brief period as an industry consultant resulted in adding value to several companies who were expanding their scope of work opportunities with their customers. In addition, he has spent some time with wine brokerage, representing suppliers and importers who marketed wines from Chile, South Africa and France. While the spirits and wine have been his vocation, his passion for the business comes through in his dedication to logistics and planning. His background in meeting and event planning for more than twenty years has elevated Mr. Mineo to the status of an expert, with an eye toward detail and customer satisfaction.
Mr. Mineo’s educational background includes a degree in psychology from Bethany College and graduate work in economics and accounting. He is a member of several professional organizations, including NCSLA, The Center for Alcohol Policy, SCORE, International Beverage Network and others. Mr. Mineo lives in Portland, Maine with his wife of forty-one years, and they have two sons, Justin and Bryan.