Artificial Intelligence (AI) began in the 1950s. Seventy years later it is widespread and versatile in its application to various industries, including beverage alcohol.
The National Alcohol Beverage Control Association (NABCA) collaborated with the director of AI for Brown Forman, Amit Parulekar, to produce an article that addresses the basics of AI in this industry: AI in The Beverage Alcohol Marketplace – Simply the Basics.
Mr. Parulekar presented Crafting the Future: Generative AI in the Alcohol Beverage Industry, during NABCA’s 30th Annual Administrator’s Conference, in Missoula, Montana, last October. This article sets the tone for what AI is and explores its nuance in beverage alcohol including its value, benefits, potential uses, areas of growth and challenges. It also outlines what to consider when choosing AI tools, the people that need to be part of your AI development and implementation team, and general tips for embracing AI.
Click the respective links for information about NABCA, and Brown Forman.