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How new drinks options are transforming the industry

The success of ProWein's "Same but Different" Hall in recent years is a testament to growing interest in hybrid drinks, from hard seltzers to alcohol-free. The former has certainly exploded in popularity, particular in the US where the IWSR estimated in July 2021 almost 300 new hard seltzer brands had been launched in the previous year.

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'Sober curious'? How to embrace mindful drinking

"Mindful drinking," a phrase and philosophy that brings the self-reflection of meditation to a glass of wine or beer, has become increasingly commonplace in recent years, said Rosamund Dean, a journalist in London who published a book based on the term in 2017.