MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)— the world's pre-eminent distributor of beverage alcohol—today announced that it has renewed its distribution agreement with Pernod Ricard USA, the U.S. unit of the world’s 2nd largest wine and spirits company.
Jägermeister is upping its ad spending on Snapchat for its annual Halloween promotion.
Though the spirits industry is often characterized as one dominated by men, that isn’t to say that there aren’t plenty of women who are currently at the helm of some of the world’s most notable liquor brands.
As part of their global expansion, MHW has also announced that craft spirits leader, Templeton Rye, will be the first major brand distributed to European markets through their new service platform.
Total beer volume dropped 1.1% last year to 2.8 billion 2.25-gallon cases, the Beverage Information Group's 2018 Beer Handbook reported. That amounts to a fifth consecutive decline in total U.S. beer consumption.
Wine exporters in California and other states will get equal treatment for their bottles on the grocery shelves of Canada’s westernmost province under the terms of the renegotiated United States-Mexico-Canada Agreement.
An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer.
The US and Canada have reached a deal to replace the North American Free Trade Agreement (Nafta), which will retain duty-free access for US spirits exports to Canada and Mexico.
A pleasing finding from the 2018 ILG Conference was seeing that each segment of the liquor industry is heading in a similar strategic direction, sharing common goals to help drive market growth.
A recent move between the International Alliance for Responsible Drinking (IARD) and social media platforms shows why current alcohol advertising codes are outdated.