July 2024 Control State Results
Total Control States spirits sales 9L volume grew by +4.5% compared to July of last year leading to a +4.3% $Vol growth with a negative -0.2% price mix. Over the past 12 months, the 9L volume declined by -0.8% with a +0.8% gain in $Vol providing a +1.6% price mix. During July there were 11 more selling days overall with 7 more days in Michigan, 1 more day in New Hampshire, Mississippi, Montana, Alabama and North Carolina and one fewer day in Utah.
June 2024 Control State Results
Total Control States spirits sales 9L volume declined by -6.3% compared to June last year leading to a -4.9% $Vol decline and a positive a +1.4% price mix. Over the past 12 months the 9L volume declined by -1.2% with a +0.5% gain in $Vol. During June there were 15 fewer selling days overall with 5 fewer days in Utah, 3 fewer days in New Hampshire and Pennsylvania and 1 fewer day in Alabama, Mississippi, Montana, and North Carolina.
May 2024 Control State Results
Total Control States spirits sales 9L volume declined by -0.9% compared to May last year generating a +0.3% $Vol growth and a positive a +1.2% price mix reflecting a continuing deceleration of premiumization. Over the past 12 months the 9L volume declined by -0.4% with a +1.4% gain in $Vol. During May there were 4 additional selling days overall with 5 additional days in Utah, 3 additional days in New Hampshire and 4 fewer days in Pennsylvania.
April 2024 Control State Results
Total Control States spirits sales 9L volume grew by 0.7% compared to April last year generating a +1.5% $Vol growth and a positive a +0.8% price mix reflecting a deceleration of premiumization. Over the past 12 months the 9L volume grew by 0.2% accompanied by a +2.2% gain in $Vol. During April there were 6 additional selling days with 3 additional days in Pennsylvania, 1 additional day in Alabama, Mississippi, Montgomery County, Montana, and North Carolina. New Hampshire had 2 less days than April 2023.
March 2024 Control State Results
Total Control States spirits sales 9L volume declined -4.3% compared to March last year generating a -2.2% $Vol decline but with a positive a +2.1% price mix. Over the past 12 months the 9L volume declined by -0.2% accompanied by a +1.9% in $Vol. During March there were 8 fewer selling days with 3 additional days in Pennsylvania, 7 less days in Michigan and 1 day fewer in Alabama, Mississippi, Montana and North Carolina.
February 2024 Control State Results
Total Control States spirits sales 9L volume declined of -1.3% compared to February last year generating a +0.1% $Vol gain driven by a +1.4% price mix. Over the past 12 months the 9L volume grew by +0.2% accompanied by a +2.4% in $Vol. During February there were 8 additional selling days with all states having 1 additional day (leap year) except for Michigan, New Hampshire and Utah which had zero change and Pennsylvania -6 days (calendar month in 2024 vs fiscal month in 2023).
January 2024 Control State Results
Total Control States spirits sales 9L volume declined of -0.3% compared to January last year generating a +0.9% $Vol gain driven by a +1.2% price mix. Over the past 12 months the 9L volume grew by +0.1% accompanied by a +2.5% in $Vol. During January there were 8 additional selling days with New Hampshire -7 days, Michigan +7 days, Pennsylvania +3 days, North Carolina + 2 days and Alabama, Mississippi, Montana all +1 day . Pennsylvania data includes a selling day anomaly for this month. The fiscal month of January 2023 includes the week prior to New Year’s Eve (December 26th – January 22nd) vs the calendar month of January 2024.