November 2024 Control State Results
Total Control States spirits sales 9L volume declined by -1.2% compared to November of last year leading to a -1.0% $Vol increase with a positive 0.2% price mix. Over the past 12 months, the 9L volume declined by -0.6% with a +0.2% gain in $Vol providing a +0.8% price mix. During November 2024, there were 5 fewer selling days with 7 fewer in Michigan and 2 additional days in New Hampshire. Pennsylvania continues to enjoy the new distribution of Canned RTDs in the grocery and convenience sub-channel with 68,300 additional cases vs November 2023.
October 2024 Control State Results
Total Control States spirits sales 9L volume grew by +4.7% compared to October of last year leading to a +4.6% $Vol increase with a negative -0.1% price mix. Over the past 12 months, the 9L volume declined by -0.6% with a +0.4% gain in $Vol providing a +1.0% price mix. During October 2024, there were 5 additional selling days with 5 more in Michigan, 1 additional day in Alabama, Mississippi, North Carolina and Montana and 4 fewer days in New Hampshire . The large decrease in West Virginia came from their annual trade show sale with the sales occurring in September vs October in 2023. The large increase in Pennsylvania is due to the new distribution of RTDs in the grocery and convenience sub-channel.
September 2024 Control State Results
Total Control States spirits sales 9L volume declined by -1.8% compared to September of last year leading to a -3.5% $Vol reduction with a negative -1.7% price mix. Over the past 12 months, the 9L volume declined by -1.0% with a +0.3% gain in $Vol providing a +1.3% price mix. September 2024 had the same number of selling days to last year with 2 additional days in Michigan and New Hampshire and 1 fewer day in Alabama, Mississippi, Montana and North Carolina. The large increase in West Virginia came from their annual trade show sale with the sales occurring in September vs October in 2023. Wyoming's increase in sales was attributed to lower sales due to the state's ERP implementation in September 2023.
August 2024 Control State Results
Total Control States spirits sales 9L volume declined by -2.2% compared to August of last year leading to a -1.9% $Vol reduction with a positive +0.3% price mix. Over the past 12 months, the 9L volume declined by -1.3% with a +0.3% gain in $Vol providing a +1.6% price mix. During August there were 4 fewer selling days overall with 7 fewer days in Michigan and 3 more days in New Hampshire. The West Virginia decline stems from a Special Pricing Program run in August 2023 that did not occur in 2024. The huge New Hampshire growth resulted from both the additional selling days plus a very successful gift card program. The large decline in Wyoming was due to a 2023 licensee buy-in ahead of the states ERP implementation in September.
July 2024 Control State Results
Total Control States spirits sales 9L volume grew by +4.5% compared to July of last year leading to a +4.3% $Vol growth with a negative -0.2% price mix. Over the past 12 months, the 9L volume declined by -0.8% with a +0.8% gain in $Vol providing a +1.6% price mix. During July there were 11 more selling days overall with 7 more days in Michigan, 1 more day in New Hampshire, Mississippi, Montana, Alabama and North Carolina and one fewer day in Utah.
June 2024 Control State Results
Total Control States spirits sales 9L volume declined by -6.3% compared to June last year leading to a -4.9% $Vol decline and a positive a +1.4% price mix. Over the past 12 months the 9L volume declined by -1.2% with a +0.5% gain in $Vol. During June there were 15 fewer selling days overall with 5 fewer days in Utah, 3 fewer days in New Hampshire and Pennsylvania and 1 fewer day in Alabama, Mississippi, Montana, and North Carolina.
May 2024 Control State Results
Total Control States spirits sales 9L volume declined by -0.9% compared to May last year generating a +0.3% $Vol growth and a positive a +1.2% price mix reflecting a continuing deceleration of premiumization. Over the past 12 months the 9L volume declined by -0.4% with a +1.4% gain in $Vol. During May there were 4 additional selling days overall with 5 additional days in Utah, 3 additional days in New Hampshire and 4 fewer days in Pennsylvania.
April 2024 Control State Results
Total Control States spirits sales 9L volume grew by 0.7% compared to April last year generating a +1.5% $Vol growth and a positive a +0.8% price mix reflecting a deceleration of premiumization. Over the past 12 months the 9L volume grew by 0.2% accompanied by a +2.2% gain in $Vol. During April there were 6 additional selling days with 3 additional days in Pennsylvania, 1 additional day in Alabama, Mississippi, Montgomery County, Montana, and North Carolina. New Hampshire had 2 less days than April 2023.
March 2024 Control State Results
Total Control States spirits sales 9L volume declined -4.3% compared to March last year generating a -2.2% $Vol decline but with a positive a +2.1% price mix. Over the past 12 months the 9L volume declined by -0.2% accompanied by a +1.9% in $Vol. During March there were 8 fewer selling days with 3 additional days in Pennsylvania, 7 less days in Michigan and 1 day fewer in Alabama, Mississippi, Montana and North Carolina.
February 2024 Control State Results
Total Control States spirits sales 9L volume declined of -1.3% compared to February last year generating a +0.1% $Vol gain driven by a +1.4% price mix. Over the past 12 months the 9L volume grew by +0.2% accompanied by a +2.4% in $Vol. During February there were 8 additional selling days with all states having 1 additional day (leap year) except for Michigan, New Hampshire and Utah which had zero change and Pennsylvania -6 days (calendar month in 2024 vs fiscal month in 2023).
January 2024 Control State Results
Total Control States spirits sales 9L volume declined of -0.3% compared to January last year generating a +0.9% $Vol gain driven by a +1.2% price mix. Over the past 12 months the 9L volume grew by +0.1% accompanied by a +2.5% in $Vol. During January there were 8 additional selling days with New Hampshire -7 days, Michigan +7 days, Pennsylvania +3 days, North Carolina + 2 days and Alabama, Mississippi, Montana all +1 day . Pennsylvania data includes a selling day anomaly for this month. The fiscal month of January 2023 includes the week prior to New Year’s Eve (December 26th – January 22nd) vs the calendar month of January 2024.