October 2025 Control States Results
October saw continued softness across the Control States spirits market. With 9L volume posting a -0.8% decline versus last year, $Vol declined by -2.1%, resulting in a -1.3% negative price mix. On a 12-month rolling basis, the spirits category remains under pressure, with 9L volume down -1.1%, $Vol down -2.2%, and a -1.1% price mix. The only selling-day difference in the month was Utah, which had three additional days
September 2025 Control States Results
Control States spirits sales returned to growth in September, with 9L volume up +0.7% versus last year. However, $Vol declined -0.9%, resulting in a -1.6% negative price mix. Performance was uneven across states, with Pennsylvania down -5.9%, cycling against the 2024 Canned RTD rollout in grocery and convenience channels. On a 12-month rolling basis, spirits remain under pressure: 9L volume down -0.7%, $Vol down -1.6%, and a -0.9% price mix. Selling-day variations boosted September results, with seven additional days overall — notably Utah (+2) and Alabama, Michigan, Montana, Mississippi, and North Carolina (+1) each.
August 2025 Control State Results
Control States spirits sales contracted in August, with 9L volume down -0.9% compared to the same month last year with $Vol declining -3.0%, driving a negative price mix of -2.1%. On a 12-month rolling basis, the category remains under pressure, with volume decreasing -0.9% and dollar sales down -1.8%, reflecting a sustained negative price mix of -0.9%. A significant driver of August’s performance was the reduction in selling days, with eight fewer days overall compared to last year. Utah accounted for half of that decline with four fewer selling days, while North Carolina, New Hampshire, Alabama, and Montana each reported one less day, amplifying the month’s volume and revenue headwinds.
July 2025 Control State Results
In July, Control State spirits sales rebounded, with 9L volume up +1.4% compared to the same month last year, although $Vol fell by -0.4%, resulting in a negative price mix of -1.8%.
June 2025 Control States Results
Wines continued to underperform, falling -7.6% in 9L volume and -8.0% in $Vol, with a price mix of -0.4% for June. On a 12-month basis, wine sales dropped -5.4% in 9L volume but -3.6% in $Vol, supported by a positive price mix of +1.8%.
May 2025 Control States Results
In May, Control State spirits sales declined, with 9L volume down -4.2% compared to the same month last year. $Vol dropped even further, by -5.5%, leading to a negative price mix of -1.3%. On a 12-month rolling basis, 9L volume decreased by -1.1%, while dollar sales fell -1.4%, resulting in a -0.3% price mix.
April 2025 Control States Results
A huge improvement for Control States spirits sales in April with +3.3% growth in 9L volume compared to April of the previous year. The 9L volume growth was supported by a positive $Vol growth of 2.9%%, resulting in a negative price mix of -0.4%. Over the past 12 months, the decline in 9L volume was -0.8%, while dollar volume dropped -0.9%, yielding a close to flat price mix.
March 2025 Control States Results
Total Control States spirits sales experienced a -4.0% decline in 9L volume compared to March of the previous year. Along with this 9L volume decline, $Vol saw an even steeper drop of -5.4%, resulting in a negative price mix of -1.4%. Over the past 12 months, the decline in 9L volume was -1.0%, while dollar volume dropped -1.0%, yielding a flat price mix.
February 2025 Control States Results
Total Control States spirits sales experienced a -4.4% decline in 9L volume compared to February of the previous year. However, despite this volume decline, $Vol saw an even steeper drop of -5.5%, resulting in a negative price mix of -1.1%. This suggests that consumers either shifted towards lower-priced options or that discounting and promotions were more prevalent during the month. Over the past 12 months, the decline in 9L volume was -1.1%, while dollar volume dropped -0.8%, yielding a slightly positive +0.3% price mix.
January 2025 Control States Results
Total Control States spirits sales 9L volume grew by +0.4% compared to January last year with a +0.2% $Vol increase resulting in a negative -0.2% price mix. Over the past 12 months, the 9L volume declined by -0.8% with a -0.4% decline in $Vol providing a +0.4% price mix. During January 2025, there were 3 additional selling days all in New Hampshire. Pennsylvania continues to enjoy the new distribution of Canned RTDs in the grocery and convenience sub-channel with 38,000 additional cases vs January 2024.