During the Pre-COVID period, which ended February 2020, the on-premise marketplace in the control states averaged 18.0% share of the 9-liter case spirits market.
Beginning March 2020, the control states' on- and off-premise markets moved capriciously as opposed to their historically consistent, periodic behavior.
During October 2021 the on-premise share of the control state spirits market, 16.6%, lagged October's historical average, 18.0%, suggesting the on-premise marketplace recovery in the control states has stalled.
Note: October's on-premise 1.4% share shortfall, actual share compared to October's pre-COVID average share, amounts to more than 73,000 9-liter cases.
The on-premise shares of the control state market during the period January, 2020 through October, 2021 are: 18.5%, 18.8%, 9.5%, 0.9%, 3.7%, 10.2%, 10.6%, 11.3%, 12.3%, 12.4%, 9.2%, 6.3%, 9.9%, 12.4%, 15.4%, 16.3, 16.1%, 17.2%, 17.0%, 17.6, 17.2%, and 16.6% respectively.
ABOUT NABCA
Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Arlington, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.