AI, Marketing and the Beverage Alcohol Brand Experience
This technology has become more widespread and integrated into so many areas of society that it is now more the norm than the exception. Signs of AI are integrated into the retail experience and generate some advertisements, social media, videos, printed publications, and outputs from internet searches. In the beverage alcohol business, industry players are in the forefront of and monitoring how AI can help or hurt what they do, especially in marketing and brand experiences.
For this edition of NABCA’s AI and Alcohol series, Margaret Barchine invited input from Brown Forman’s Amit Parulekar and colleague Alex Nicolaica, and Pernod Ricard’s Pierre-Yves Calloc'h and his colleague, Leyla Bossy.
The Generative AI Innovation Revolution in Beverage Alcohol: Part 2
Generative AI can support a business in its growth and development or send it into chaos, without careful attention to the nefarious intentions that plague today’s environment.
The National Alcohol Beverage Control Association (NABCA) in its third article exploring AI in the beverage alcohol space continued its collaboration with supplier members Brown-Forman and Gallo, to produce an article that looks at Generative AI’s expansive opportunities, cautionary tales and forward-looking perspectives in, The Generative AI Innovation Revolution in Beverage Alcohol Part 2.
NABCA CEO Neal Insley Interviews with Global Drinks Intel
NABCA CEO Neal Insley was recently interviewed by the international publication Global Drinks Intel. We hope you enjoy reading more about NABCA and its values as well as gaining some insights about the Association from leadership.
The Generative AI Innovation Revolution in Beverage Alcohol: Part 1
The National Alcohol Beverage Control Association (NABCA) in its second article exploring AI collaborated with supplier members Brown-Forman and Gallo, to produce an article that looks at Generative AI’s expansive opportunities and cautionary tales in, The Generative AI Innovation Revolution in Beverage Alcohol Part 1.
Interviewed were Amit Parulekar, Director Global Advanced Analytics & AI Strategy, Brown-Forman, and Gabriel Sanchez, Director of Innovation and Artificial Intelligence, and Chad Rich, Vice President, IT, at Gallo.
Click the respective links for information about NABCA, Brown Forman., and Gallo.
AI In The Beverage Alcohol Marketplace – Simply the Basics
Artificial Intelligence (AI) began in the 1950s. Seventy years later it is widespread and versatile in its application to various industries, including beverage alcohol.
The National Alcohol Beverage Control Association (NABCA) collaborated with the director of AI for Brown Forman, Amit Parulekar, to produce an article that addresses the basics of AI in this industry: AI in The Beverage Alcohol Marketplace – Simply the Basics.
Mr. Parulekar presented Crafting the Future: Generative AI in the Alcohol Beverage Industry, during NABCA’s 30th Annual Administrator’s Conference, in Missoula, Montana, last October. This article sets the tone for what AI is and explores its nuance in beverage alcohol including its value, benefits, potential uses, areas of growth and challenges. It also outlines what to consider when choosing AI tools, the people that need to be part of your AI development and implementation team, and general tips for embracing AI.
Click the respective links for information about NABCA, and Brown Forman.