Purpose of Practice

To reduce illegal alcohol service by encouraging licensees to adopt specific best practices to prevent sales to minors. The program aims to reduce sales to minors and underage drinking.

Description of Practice

The Responsible Vendor Program gives liquor licensees additional incentives to go adopt best practices and give their employees ongoing training in responsible alcohol sales and service. Retail licensees who join the OLCC Responsible Vendor Program and maintain all of its requirements are eligible for reduced sanctions in the event that their employees do sell alcohol to a minor or fail to properly check ID. To participate in the program, licensees adopt specific best practices concerning responsible alcohol sales, including extensive and repeated training of employees. The program is free to licensees, voluntary, and self-monitoring. The basic requirements of the program are that the licensee: (1) provide on-going training to employees on making legal alcohol sales, (2) accept only certain forms of ID for alcohol sales, (3) adopt house policies on alcohol sales and checking ID, (4) post specific signs in the business, and (5) keep records verifying compliance with the program’s requirements. More information is available on the OLCC Website. http://oregon.gov/OLCC/license_information.shtml#Responsible_Vendor_Program

Success or Improvements

Results from a 2007 independent research study show that sales to minors “were significantly less likely at RVP outlets (25%) than non-RVP outlets (39%).” (Paschall, Mallie, et al. (2007). Alcohol Outlet Characteristics and Alcohol Sales to Youth: Results of Alcohol Purchase Surveys in 45 Oregon Communities. Prevention Science, Vol. 8, No. 2, 153-159.) This ongoing study is conducted by the Prevention Research Center, the Oregon Research Institute, and Pacific Institute for Research and Evaluation with a grant from the National Institute on Alcohol Abuse and Alcoholism.


In 2008, the OLCC received the Social Responsibility Award from the National Conference of State Liquor Administrators (NCSLA) for the Responsible Vendor Program. The NCSLA Best Practices Awards recognizes programs and practices that are innovative, pioneering, and deemed to be of value to other states and the liquor industry.


Name: Steve Sander and Randy Silva, OLCC Responsible Vendor Program Coordinators 
Agency: OLCC
Address: 9079 9079 SE McLoughlin Blvd., Portland, OR 97222 
Tele: 503-872-5194 
Email: .sander@state.or.us / randy.silva@state.or.us