February 2024 Control State Results
Total Control States spirits sales 9L volume declined of -1.3% compared to February last year generating a +0.1% $Vol gain driven by a +1.4% price mix. Over the past 12 months the 9L volume grew by +0.2% accompanied by a +2.4% in $Vol. During February there were 8 additional selling days with all states having 1 additional day (leap year) except for Michigan, New Hampshire and Utah which had zero change and Pennsylvania -6 days (calendar month in 2024 vs fiscal month in 2023).
January 2024 Control State Results
Total Control States spirits sales 9L volume declined of -0.3% compared to January last year generating a +0.9% $Vol gain driven by a +1.2% price mix. Over the past 12 months the 9L volume grew by +0.1% accompanied by a +2.5% in $Vol. During January there were 8 additional selling days with New Hampshire -7 days, Michigan +7 days, Pennsylvania +3 days, North Carolina + 2 days and Alabama, Mississippi, Montana all +1 day . Pennsylvania data includes a selling day anomaly for this month. The fiscal month of January 2023 includes the week prior to New Year’s Eve (December 26th – January 22nd) vs the calendar month of January 2024.
December 2023 Control State Results
Total Control States spirits sales 9L volume saw an increase of +1.2% compared to December last year generating a +3.3% $Vol gain driven by a +2.1% price mix. Over the past 12 months the 9L volume grew by +0.4% accompanied by a +2.9% in $Vol. During December, selling days remained unchanged vs last year with New Hampshire +7 days and Pennsylvania +3 days covering Alabama, Mississippi, North Carolina, and Montana all -1 day and Utah -6 days. The large growth in New Hampshire was attributed to two state promotions, a multi-bottle discount, and a gift card bonus promotion which continued through the end of December.
November 2023 Control State Results
Total Control States spirits sales 9L volume declined by -1.1% compared to November last year but remained positive in $Vol at +1.3% with a resultant +2.4% price mix. The rolling 12-month 9L volume results –0.1% and +2.7% in $Vol. During November, selling days were +1 day vs last year with Utah +6 days and Pennsylvania -5 days. Pennsylvania has been on a calendar month since July 1st, but the previous year’s data is on their fiscal month. The large growth in New Hampshire was due to 2 state promotions, a multi-bottle discount and a gift card bonus promotion.
October 2023 Control State Results
Total Control States spirits sales 9L volume grew by +0.5% over October last year and +2.6% in $Vol showing a resultant +2.1% price mix. The rolling 12-month 9L volume results continue to be positive at +0.4% and +3.2% in $Vol.
During October, selling days were +2 days vs last year with Michigan -1 day, and Pennsylvania +3 days. Pennsylvania has been on a calendar month since July 1st, but the previous year’s data is on their fiscal month. The large growth in West Virginia was driven by the September trade show sales shipping in October.
September 2023 Control State Results
Total Control States spirits sales 9L volume decreased by -5.8% compared to September last year and -3.5% in $Vol showing a resultant +2.3% price mix. The rolling 12-month 9L volume results remain positive at +0.1% and +3.0% in $Vol. During September, selling days were -10 days vs last year with Michigan -6 days, Utah -6 days and Pennsylvania +2 days. Pennsylvania has been on a calendar month since July 1st, but the previous year’s data is on their fiscal month. The large decline in West Virginia comes after a huge August result from the Vendor Sales Program.
August 2023 Control State Results
Total Control States spirits sales 9L volume grew by +3.2% over August last year and +4.9% in $Vol showing a resultant +1.7% price mix. The rolling 12-month 9L volume results improved at +0.8% and +3.7% in $Vol. During August, selling days were +9 days vs last year with Michigan +7 days, Utah +6 days and Pennsylvania -4 days (PA moved to a calendar month on July 1st but will be vs a fiscal month until June 30th, 2024). West Virginia +24.7% in 9L volume had a vendor sales program for products that are not included in their September trade show.
July 2023 Control State Results
Total Control States spirits sales 9L volume decreased by -0.4% over July last years and +1.0% in $Vol showing a resultant +1.4% price mix. The rolling 12-month 9L volume results remain positive at +0.6% and +3.5% in $Vol. During July, selling days were +1 day vs last year with Pennsylvania +3 days and New Hampshire and Utah both down -1 day each. Pennsylvania sales were impacted by the shift to sales being reported on a calendar month vs a fiscal month with the new ERP.
June 2023 Control State Results
Total Control States spirits sales 9L volume increased by +2.3% over June last years and +4.9% in $Vol showing a resultant +2.6% price mix. The rolling 12-month 9L volume results remain positive at +0.5% and +3.4% in $Vol. During June, selling days were flat vs last year with Michigan -7 days, Pennsylvania +5 days and New Hampshire and Utah +1 day each. Pennsylvania sales also impacted by the pending July 3rd ERP update causing licensees to purchase inventory in advance.
May 2023 Control State Results
Total Control States spirits sales 9L volume increased by +6.4% over May last years and +9.1% in $Vol showing a resultant +2.7% price mix. The rolling 12-month results returned to positive 9L volume with +0.1% and grew +3.0% in $Vol.
April 2023 Control State Results
Total Control States spirits sales declined by -3.5% in 9L volume with -1.5% in $Vol showing a resultant +2.0% price mix. The rolling 12-month results declined by -0.6% in 9L volume with +2.2% in $Vol.
March 2023 Control State Results
Total Control States spirits sales declined by -0.2% in 9L volume with +3.1% in $Vol showing a resultant +3.3% price mix. The rolling 12-month results declined by -0.4% in 9L volume with +2.4% in $Vol. This month there were no selling day changes vs March 2022.
February 2023 Control States Results
Total Control States spirits sales declined by -1.9% in 9L volume with +1.1% in $Vol showing a resultant +3.0% price mix. The rolling 12-month results declined by -0.5% in 9L volume with +2.3% in $Vol. This month there were no selling day changes vs February 2022.
January 2023 Control States Results
Total Control States spirits sales grew by +3.7% in 9L volume with +7.8% in $Vol showing a resultant +4.1% price mix. The rolling 12-month results declined by -0.1% in 9L volume with +2.7% in $Vol.
The selling days change vs last year was -2 days, 1 less day in North Carolina and Utah.
2022 Year End Channel and Category Supplement
The On-Premise channel 9L spirits volume increased by +11.2% with the Dollar volume increasing by +17.1% resulting in a +5.9% price mix. The increase in the average RSP (retail selling price) of the products was +5.3%.
December 2022 Control State Results
Total Control States spirits sales declined by -3.2% in 9L volume with +0.7% in $Vol showing a resultant +3.9% price mix. The rolling 12-month results declined by -0.6% in 9L volume with +2.2% in $Vol. The selling days change vs last year was -6 days, 7 less days in Michigan (-19.1% 9L volume) and 1 more day in Utah (+7.2% 9L volume).
November 2022 Control State Results
Total Control States spirits sales grew by +3.7% in 9L volume with +7.3% in $Vol showing a resultant +3.6% price mix. The rolling 12-month results remain steady with October at +0.2% in 9L volume and +3.0% in $Vol. The selling days change vs last year was +7 days, all in Michigan (+23.5% 9L volume)
October 2022 Control State Results
Total Control States spirits sales declined by -1.9% in 9L volume with a positive +0.1% in $Vol showing a resultant +2.0% price mix. The rolling 12-month results are trending down from September with +0.2% in 9L volume and +3.0% in $Vol. The only selling days change vs last year was 1 less selling day in Michigan.
September 2022 Control State Results
Total Control States spirits sales grew by +1.7% in 9L volume with a positive +5.0% in $Vol showing a resultant +3.3% price mix (up from 1.5% in August). The rolling 12-month results are trending slightly down from August with +0.3% in 9L volume and +3.3% in $Vol. The only selling days change vs last year was 1 additional selling day in Michigan.
August 2022 Control State Results
Total Control States spirits sales grew by +1.9% in 9L volume with a positive +3.4% in $Vol showing a resultant +1.5% price mix. The rolling 12-month results remain constant with +0.5% in 9L volume and +3.4% in $Vol.
July 2022 Control State Results
Total Control States spirits sales declined by -2.8% in 9L volume with negative -0.3% in $Vol showing a resultant +2.5% price mix. The rolling 12-month results remain positive with +0.5% in 9L volume and +3.5% in $Vol.
June 2022 Control State Results
Total Control States declined by -2.0% in 9L volume with negative -0.4% in $Vol showing a resultant +1.6% price mix. This is a decline on the rolling 12-month results of +0.5% in 9L volume and +3.6% in $Vol. Selling days in June were flat vs last year with New Hampshire and Utah plus one day and Montana and Alabama minus one day.