Back to Control State Results
Total Control States spirits sales grew by +1.7% in 9L volume with a positive +5.0% in $Vol showing a resultant +3.3% price mix (up from 1.5% in August). The rolling 12-month results are trending slightly down from August with +0.3% in 9L volume and +3.3% in $Vol.The only selling days change vs last year was 1 additional selling day in Michigan.
| Spirits-Markets |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf $ % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,249,025 | 1.7% | 1,116,897,823 | 5.0% | 61,772,501 | 0.3% | 13,142,035,673 | 3.3% |
| Alabama | 298,807 | 6.6% | 63,774,954 | 11.0% | 3,514,710 | 2.0% | 753,437,923 | 4.5% |
| Iowa | 237,444 | -1.1% | 36,547,319 | 2.0% | 2,832,345 | -0.1% | 436,520,835 | 3.9% |
| Idaho | 116,671 | 0.8% | 24,546,987 | 7.1% | 1,435,994 | -1.2% | 293,861,108 | 4.1% |
| Mont Co | 42,304 | 5.6% | 9,461,513 | 4.0% | 504,206 | 10.5% | 117,343,368 | 10.7% |
| Maine | 121,470 | 0.5% | 24,924,019 | 7.2% | 1,458,925 | -0.5% | 285,974,585 | 5.3% |
| Michigan | 869,858 | 0.8% | 198,536,866 | 1.3% | 9,232,164 | -1.7% | 2,138,152,119 | -0.6% |
| Mississippi | 190,474 | -13.2% | 32,016,665 | -4.8% | 2,351,337 | -2.8% | 390,782,738 | 4.3% |
| Montana | 86,181 | -5.9% | 16,402,596 | -4.5% | 1,098,248 | 0.4% | 204,832,858 | 4.9% |
| North Carolina | 634,810 | 7.4% | 146,461,510 | 11.0% | 7,502,831 | 2.4% | 1,721,207,913 | 8.1% |
| New Hampshire | 176,965 | -4.2% | 34,681,080 | 2.0% | 2,382,301 | -5.7% | 449,511,965 | -4.0% |
| Ohio | 598,648 | 0.9% | 147,293,753 | 4.2% | 7,176,657 | -0.6% | 1,751,863,976 | 2.2% |
| Oregon | 311,672 | -0.2% | 69,523,866 | 6.0% | 3,783,162 | -0.7% | 838,204,558 | 4.7% |
| Pennsylvania | 696,542 | 1.9% | 132,488,057 | 1.7% | 8,902,762 | 3.9% | 1,717,571,099 | 4.1% |
| Utah | 165,400 | 7.8% | 29,880,295 | 6.2% | 1,701,699 | 4.3% | 319,833,362 | 5.1% |
| Virginia | 483,029 | 3.7% | 114,525,571 | 8.8% | 5,825,518 | -1.3% | 1,378,377,303 | 2.5% |
| Vermont | 37,228 | -1.3% | 8,258,060 | 4.0% | 465,925 | 0.7% | 99,748,403 | 4.6% |
| West Virginia | 120,131 | 13.8% | 17,752,428 | 21.0% | 888,300 | 0.8% | 133,805,655 | 3.8% |
| 61,391 | 61,391 | -1.6% | 9,822,285 | 3.2% | 715,417 | -0.3% | 111,005,905 | 3.2% |
Tequila and Cocktails (driven by canned cocktails) continue to be the growth drivers in September. The growth in Other Imported Whisky +17.3% is driven predominantly by 2 brands one of which is new to market (with no sales in 2021).
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf & % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,249,025 | 1.7% | 1,116,897,823 | 5.0% | 61,772,501 | 0.3% | 13,142,035,673 | 3.3% |
| Brandy/Cognac | 235,415 | -5.4% | 76,199,169 | -4.2% | 3,061,139 | -14.8% | 982,559,282 | -15.8% |
| Cachaca | 727 | -4.5% | 168,141 | -12.8% | 8,541 | -4.7% | 2,009,946 | -9.5% |
| Canadian | 533,135 | -1.2% | 105,647,176 | 1.7% | 6,276,385 | -2.3% | 1,237,233,329 | 0.3% |
| Cocktails | 274,863 | 37.2% | 21,686,876 | 36.5% | 2,813,531 | 33.8% | 226,902,635 | 30.8% |
| Cordials | 362,220 | 2.1% | 75,440,551 | 5.2% | 4,488,178 | 1.5% | 933,445,231 | 2.6% |
| Domestic Whiskey | 797,021 | 0.2% | 221,262,403 | 6.4% | 9,732,163 | 0.3% | 2,678,756,162 | 7.0% |
| Gin | 186,652 | -3.8% | 37,406,712 | 2.8% | 2,202,785 | -4.3% | 425,738,396 | 1.6% |
| Irish | 83,157 | 2.7% | 28,739,182 | 6.3% | 1,044,855 | 2.5% | 358,412,731 | 5.2% |
| Neutral Grain Spirit | 5,954 | -14.2% | 1,253,755 | -9.7% | 74,975 | -13.0% | 15,805,419 | -8.0% |
| Other Imported Whisky | 3,256 | 17.3% | 2,638,311 | 45.3% | 39,308 | 15.4% | 26,897,031 | 22.8% |
| Rum | 474,022 | -1.7% | 71,741,188 | 1.3% | 5,619,937 | -3.4% | 847,460,211 | -0.6% |
| Scotch | 94,921 | -4.5% | 38,358,748 | -3.2% | 1,201,150 | -4.7% | 496,275,258 | -1.1% |
| Tequila | 522,468 | 11.1% | 183,981,985 | 15.5% | 5,819,105 | 12.2% | 2,017,416,948 | 17.2% |
| Vodka | 1,675,210 | -0.6% | 252,360,599 | 1.5% | 19,390,415 | -1.3% | 2,893,016,237 | 1.0% |
Wine declined by -6.2% in 9L volume and -6.3% in $Vol for the month showing a flat price mix of -0.1%. The rolling 12-month result is -6.1% in 9L volume and -2.6% in $Vol. The six markets where the state is the sole wholesaler for wines (highlighted in the table below) account for 99.4% of the $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 1,306,236 | -6.2% | 134,062,970 | -6.3% | 17,473,886 | -6.1% | 1,834,999,644 | -2.6% |
| Alabama | 2,578 | 0.4% | 153,740 | 11.0% | 31,914 | -4.8% | 1,793,132 | -1.2% |
| Idaho | 664 | -13.5% | 90,015 | -8.0% | 9,730 | -8.5% | 1,307,731 | -4.2% |
| Mont Co | 74,300 | -0.1% | 10,220,656 | 1.9% | 902,895 | -2.9% | 123,647,792 | 0.9% |
| Mississippi | 123,479 | -10.6% | 10,670,114 | -1.9% | 1,555,414 | -5.5% | 131,077,695 | 1.2% |
| Montana | 420 | -22.0% | 92,380 | 3.6% | 5,111 | -9.2% | 871,911 | 8.2% |
| New Hampshire | 225,756 | -6.8% | 24,789,258 | -4.6% | 3,002,103 | -6.1% | 333,743,354 | -2.5% |
| Pennsylvania | 697,420 | -6.1% | 67,271,441 | -10.3% | 9,904,506 | -6.5% | 1,005,097,565 | -4.5% |
| Utah | 140,218 | -3.3% | 16,557,069 | 0.3% | 1,554,084 | -4.1% | 188,749,010 | 4.6% |
| Virginia | 2,620 | -32.5% | 424,821 | -7.8% | 31,567 | -35.4% | 5,077,295 | -18.0% |
| Vermont | 723 | -6.0% | 100,429 | -1.8% | 9,318 | -7.6% | 1,208,458 | -1.2% |
| West Virginia | 372 | 23.5% | 22,900 | 45.0% | 5,054 | 1.8% | 297,171 | -1.3% |
| Wyoming | 37,685 | -9.6% | 3,670,063 | -1.9% | 462,079 | -9.3% | 42,124,279 | -5.7% |
For spirits, the On-Premise channel grew +5.4% in 9L volume with more than double $Vol growth of +11.6% showing a positive price mix of +6.3%. Rolling 12-month 9L volume is at +23.7% with $Vol at +30.4%. The channel represents 17.3% of the total Control States spirits value for September up from 16.4% for Rolling 12-months. Wines in the channel were -4.8% in 9L volume and -0.4% in $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 805,677 | 5.4% | 193,774,641 | 11.6% | 9,151,616 | 23.7% | 2,152,685,251 | 30.4% |
| Alabama | 49,965 | 13.6% | 10,901,955 | 20.2% | 554,954 | 13.0% | 120,192,430 | 16.8% |
| Idaho | 20,276 | 3.8% | 4,805,377 | 13.2% | 244,867 | 8.0% | 55,485,549 | 15.7% |
| Michigan | 132,299 | 7.6% | 31,875,308 | 12.3% | 1,331,878 | 37.1% | 316,082,567 | 42.6% |
| Mississippi | 13,770 | -12.2% | 2,012,098 | -6.6% | 168,159 | -1.1% | 23,378,600 | 1.7% |
| Mont Co | 9,390 | 11.0% | 2,330,420 | 12.1% | 102,797 | 44.1% | 26,506,948 | 48.1% |
| New Hampshire | 25,644 | 0.2% | 5,382,041 | 7.0% | 321,608 | 12.6% | 64,363,048 | 16.8% |
| North Carolina | 88,913 | 12.9% | 24,171,147 | 20.4% | 981,045 | 28.5% | 261,039,710 | 37.8% |
| Ohio | 151,393 | 1.5% | 38,180,185 | 6.6% | 1,731,772 | 13.3% | 428,931,666 | 18.8% |
| Oregon | 66,382 | 9.9% | 15,774,109 | 22.5% | 722,873 | 44.7% | 168,071,179 | 58.1% |
| Pennsylvania | 127,464 | 0.9% | 29,917,391 | 5.0% | 1,635,040 | 29.5% | 372,955,776 | 33.8% |
| Utah | 13,716 | 8.0% | 3,846,764 | 14.8% | 143,692 | 22.5% | 40,102,079 | 29.6% |
| Vermont | 8,333 | 7.3% | 2,190,758 | 12.3% | 91,911 | 41.2% | 23,338,401 | 47.4% |
| Virginia | 88,683 | 6.1% | 20,670,573 | 12.2% | 1,009,562 | 20.9% | 232,391,238 | 28.1% |
| Wyoming | 9,448 | -3.0% | 1,716,516 | 3.3% | 111,458 | 2.0% | 19,846,059 | 7.4% |