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6 Trends in healthier alcohol and alcohol alternatives

Every culture that has developed social drinking rituals has also developed its own drinking toasts. Americans toast to good spirits with a hearty “Cheers.” In Turkey, it’s commonplace to toast “to honor” by proclaiming “Şerefe.” But the emerging changes and new trends in the alcoholic beverage market are best characterized by the ancient Celts’ “Sláinte,” meaning “to health.”