Ready-to-drink beverages, or RTDs, are single-use beverages that are packaged ready for immediate consumption upon purchase.
Americans have been getting drunk on water for some time. In the US, alcohol-spiked H20 has been fizzing away all summer, with brands such as White Claw, Truly, and Pura capitalising on the appeal of low-calorie drinking.
Coors Light has inked a deal as the first-ever beer sponsor for ESPN’s “College Gameday” college football pregame show. The deal, which includes in-show branding, comes as beer brands continue to break through barriers related to marketing in and around college campuses, including selling beer in stadiums.
North Carolina’s growing craft spirits industry has attracted the attention of one of the nation’s largest alcohol companies.
Most Americans probably don’t think about barley when they crack open a cold one. But their thirst for beer is about the only reason the once abundant crop hasn’t disappeared.
Every summer, there are new recommendations for local bars to try or cocktails to imbibe. Here are some new ways to look at bars and bartending.
Inventories held by beer, wine and distilled alcoholic beverages wholesalers in April 2019 were valued at $18 billion, according to the U.S. Census Bureau.
The data is after adjustment for seasonal variations and trading day differences, but not for price changes.
SAN DIEGO (KGTV) — A new report from California State University, San Marcos, shows San Diego County's craft beer industry continued its uphill climb last year.
Restaurateurs are in for a hard time. Despite the fact that people have more disposable income to pay for a dinner out, their preferences are changing.
WHEN WAS the last time you purchased a wine for a particular sport or outdoor activity—a Pinot Grigio for a beach volleyball game, a rosé for a round of golf or maybe a bubbly to bring along to the ballpark? Until recently, my answer was never.