Dear Colleagues:

With COVID-19 still impacting our everyday lives, we find ourselves experiencing the reality that our beverage alcohol policies, our role in preventing harms, our customer service practices, and our relationships with our stakeholders have shifted. Without a doubt, our entire alcohol beverage industry, more than most, has pivoted into something new and unanticipated. We have responded to these changes by adapting and evolving to meet customer demands even as supply chain challenges and technology accelerated these shifts. 

What has become clear is that listening, understanding, and collaborating with one another is required to appropriately confront the concerns and issues we all face within our changing industry. Embracing and adopting “Progressive Customer Service” practices and methods allow us to remain competitive and relative in this new business landscape.  

Accordingly, we have developed an agenda and program filled with learning and collaborative opportunities for NABCA’s 85th Annual Conference, bringing us back together to learn and network together in-person. 

The NABCA Board of Directors and I encourage you to attend this year’s conference to hear about these innovative ideas first-hand and to network with industry leaders and colleagues.

We look forward to seeing you in Arizona.
Gregg Mineo
NABCA Chairman of the Board


If you have any questions regarding the conference, please contact NABCA's Meetings Department at meetings@nabca.org.

Hotel Reservations Via Telephone:  Call the JW Phoenix Desert Ridge directly at 1-800-835-6206.