Begin your journey with SAM here! During this one-and-a-half day course participants learn introductory and intermediate Diver skills as well as become familiar with the Control State models comprising NABCA’s Statistics for Alcohol Management (SAM) data subscription. The course starts Monday morning with a review of on-line Control State resources, then transitions to Diver skills that novices must master before moving on. Later, the intermediate skills needed to answer questions about what goes on in the market place are presented, and examples of typical questions posed by SAM users are examined and sample reports created.