Spirit of Ireland – Overview
Bord Bia’s Spirit of Ireland initiative showcases the unique heritage, craftsmanship, and quality of Irish spirits. Through collaboration with NABCA states, we are proud to share how Ireland’s vibrant distilling tradition adds value to state partners and their consumers. From centuries-old whiskey and poitín traditions to modern gin and cream liqueurs, the program tells the story of Ireland’s past, present, and future.
Why Ireland?
Ireland is the spiritual home of distilling – a country with centuries of heritage, a climate ideal for growing barley and maturing spirits, and thousands farmers supplying the grains and cream that fuel the drinks industry. Following a modern renaissance, Irish spirits now enjoy global recognition and strong growth in the U.S.
Drinks Categories in Focus
- Irish Whiskey – Flagship spirit, leading global growth, with diverse styles from pot still to blends.
- Poitín – Ireland’s original spirit, revived by modern distillers.
- Irish Cream – Combining Ireland’s dairy and whiskey heritage; a global category leader.
- Irish Gin – Contemporary and flavourful, showcasing local botanicals and craft innovation.
- Emerging Spirits – Vodka, rum, vermouth, and experimental styles driving future innovation.
Quick Facts (Side Bar)
- Over 40 operational distilleries in Ireland
- Irish farmers supply over 100,000 tonnes of barley and malt for whiskey and produce more than 200 million litres of milk each year for cream liqueurs like Baileys.
- Irish whiskey is among the fastest-growing whiskey categories in the U.S. market.
- Bord Bia provides tailored education and activations in NABCA states