NABCA Awards
New Hampshire State Liquor Commission
Strengthening Outreach and Education Efforts
Award Year
2020-2021
Education Award $10,000
Focus Area Education | Awareness
Public Awareness Educational Program
The New Hampshire Liquor Commission Division of Enforcement and Licensing (NHLC) has been supporting the development of public service announcements about the laws and penalties regarding the sale and service of alcohol to minors, impaired driving, and consequences of underage drinking at semi-professional and collegiate sports across the state for 10 years. The teams, including the New Hampshire Fisher Cats baseball team, the University of New Hampshire Wildcats football and hockey teams, and events at the Southern New Hampshire University Arena, have actively partnered with NHLC to promote its public awareness campaigns and at their events to encourage responsible alcohol consumption.
NHLC also collaborates with other local organizations to expand its message. During Alcohol Awareness Month in April, the Enforcement and Licensing Division hosts its annual Alcohol Awareness Poster Contest. The contest is designed to empower K–12 students to tackle alcohol awareness through art. Students often focus their creative works on the consequences of underage drinking. The contest winners’ artwork is adapted into an official alcohol awareness poster, which is sent to their schools and displayed at NHLC headquarters and in select New Hampshire Liquor and Wine Outlets.