NABCA Awards
Department of Alcoholic Beverage Services
Award Year
2020-2021
Education Award $10,000
Focus Area Education | Awareness, Regulatory | Enforcement
GO TOGETHER MURAL
Parents play a key role in discouraging underage drinking as research indicates children are less likely to drink alcohol when they feel close to their parents. Strong relationships between parents and kids can help build bright futures, keep developing brains alcohol-free, and promote mental health and well-being. The State of Utah Department of Alcoholic Beverage Services (DABS) utilized the NABCA award
to partner with state and local organizations to create an interactive mural that addresses underage drinking. The colorful mural displays a city block along with
two key messages:
“Whatever your child’s journey, go together”
“Strong relationships help build bright futures, keep developing brains alcohol-free, and promote health and well-being”
The mural is located in Summit County, which has one of the highest youth alcohol use rates in the state. The Summit County Communities That Care Coalition identified data indicating local parents may have permissive attitudes toward underage
drinking—a key metric for increased youth alcohol use. A local artist created an interactive tandem bicycle element beside the mural to emphasize the importance of parental involvement in each child’s journey. The bike also creates an opportunity for photo-sharing on social media. The mural also features the rainbow colors of the Pride flag. According to the Student Health and Risk Prevention (SHARP) survey data, LGBTQ+ youth are at higher risk for underage drinking and suicide.
We enthusiastically support the importance of the mural messages, and we encourage parent-child bonding for all families; When you spend time in your child’s world, they’ll listen when you speak from yours.” - Tiffany Clason, Utah DABS Executive Director