A Transformation in Three-Tier Wine Sales
winebusiness.com
June 17, 2017
Daily transactional data for three-tier wine sales will soon be widely available to wineries, a breakthrough that stands to transform the way wineries track and manage an estimated $1.8 billion in annual depletion allowances.*
The sweeping change is underway at Vermont Information Processing (VIP), an industry software and information provider that has long supplied daily depletion data to the beer industry.
VIP purchased Beverage Data Network (BDN), a supplier of wholesaler depletion data to the wines and spirits industry, in July 2015. Then in January 2017, VIP quietly purchased TradePulse, a depletions data provider focused largely on California wineries.
Alcoholic beverage producers and retailers in the UK are failing to provide consumers with information on the calorie content of alcoholic drinks.
Flavoured alcoholic beverages saw a decline in 2015, which was followed by a further contraction in volumes in 2016.
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