The new NABCA Gateway™ App provides subscribers with daily account level sales and market share information
ARLINGTON, VA (October 13, 2022) –The NABCA Gateway™ App for iPad and Windows desktops launches today and allows subscribers to access their daily account level sales information while on the road. The app shows competitor detail at a product level, market share information at an account level, and more from the Association’s 18 control jurisdictions.
An impressive component of the app is that it presents 750 million rows of control jurisdictions’ data which will allow for making informed decisions about new products in the market (through product tracker) or reveal areas in a product portfolio for improvement (gap reports), said President and CEO Neal Insley. “This tool is accessible from the field and provides executives and sales teams with important details in a single view,” he added.
“NABCA Gateway and what is accessible through it accomplishes one of several goals for our Operations Team which works to verify the data it receives from our control jurisdictions,” said SVP Trade Relations and COO David Jackson. “The data is refreshed daily and can be a valuable resource for accessing market share by vendor or category at a state, channel, or store level,” he said.
NABCA Gateway was developed over the last year in collaboration with Dimensional Insight, a company that specializes in the development and marketing of analytics software. This app is only available for NABCA Statistics for Alcohol Management (SAM) subscribers. To download NABCA Gateway, select the appropriate link: Download NABCA Gateway for iPad or Download NABCA Gateway for Windows.
Contact: Margaret Barchine, APR
Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Arlington, VA, NABCA’s mission is to support alcohol control systems by providing credible resources, compiling research and fostering relationships to address policy for the responsible sale and consumption of alcoholic beverages.