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TELUS & NABCA Member Spotlight

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NABCA & TELUS

NABCA subscribers can get a FREE 30-day trial of the TELUS NABCA market intelligence solution.

For more details on TELUS TABS Analytics tools, click here for the free on-demand webinar.
 

Tip #1 Use productivity
Navigate declining market spaces by levering Productivity Index.
Tip #2 Align distribution goals
Tailor your distribution strategy to match your target audience and usage occasions for maximum impact.
Tip #3 Minimize product swaps
Keep the best outlets selling existing products to maximize incrementality for brand extensions.
Tip #4 Request specific outlets
Prioritize new distribution to the outlets with the maximum probability for success.


 

 

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