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The On-Premise channel 9L spirits volume increased by +11.2% with the Dollar volume increasing by +17.1% resulting in a +5.9% price mix.  The increase in the average RSP (retail selling price) of the products was +5.3%.

STATE

9L R12TY

9L R12LY

R12% Chg

Shelf $ R12TY

Shelf $ R12LY

Shelf $ R12 % Chg

RSP R12 TY

RSP 12 LY

RSP12 Chg

Totals

9,218,652

8,293,794

11.2%

2,197,634,831

1,875,956,959

17.1%

23.56

22.38

5.3%

Alabama

558,685

518,104

7.8%

122,146,746

109,339,400

11.7%

21.32

20.12

6.0%

Idaho

245,504

238,957

2.7%

56,595,106

51,118,330

10.7%

22.31

21.06

5.9%

Michigan

1,344,055

1,139,045

18.0%

321,359,993

263,139,656

22.1%

22.58

21.53

4.9%

Mississippi

165,091

176,381

-6.4%

23,739,633

23,601,628

0.6%

15.93

14.85

7.3%

Montg. County, MD

105,434

83,239

26.7%

27,308,011

21,376,813

27.7%

23.37

24.87

-6.0%

New Hampshire

325,494

307,384

5.9%

65,679,149

59,726,077

10.0%

22.88

22.08

3.6%

North Carolina

999,088

861,766

15.9%

270,831,679

216,972,898

24.8%

23.76

22.04

7.8%

Ohio

1,731,838

1,660,951

4.3%

434,361,574

397,320,502

9.3%

26.11

24.96

4.6%

Oregon

733,282

597,422

22.7%

172,414,454

130,185,948

32.4%

22.87

21.07

8.5%

Pennsylvania

1,643,523

1,476,623

11.3%

380,436,587

328,412,847

15.8%

24.17

23.21

4.1%

Utah

146,259

128,875

13.5%

41,304,205

34,296,595

20.4%

26.63

25.27

5.4%

Vermont

92,716

76,275

21.6%

23,843,689

18,750,538

27.2%

24.34

23.30

4.5%

Virginia

1,017,848

916,018

11.1%

237,879,713

202,453,246

17.5%

23.80

22.69

4.9%

Wyoming

109,836

112,754

-2.6%

19,734,292

19,262,482

2.4%

14.02

13.73

2.1%


The spirits growth in the On-Premise was driven by the four largest spirit categories (in the channel) Vodka, Tequila, Domestic Whiskey and Cordials all of which enjoyed double digit percentage growth. The only category showing a decline was Brandy/Cognac at -0.1%

 

9L R12 TY

9L R12LY

R12% Chg

Shelf $ R12TY

Shelf $ R12LY

Shelf $ R12
% Chg

RSP R12 TY

RSP 12 LY

RSP 12 Chg

Totals

9,218,652

8,293,794

11.2%

2,197,634,831

1,875,956,959

17.1%

23.56

22.38

5.3%

Brandy/Cognac

169,350

169,469

-0.1%

70,068,654

65,690,676

6.7%

38.78

36.12

7.4%

Cachaca

4,238

4,003

5.9%

952,211

930,361

2.3%

22.76

23.17

-1.8%

Canadian

633,690

614,505

3.1%

160,679,004

149,779,247

7.3%

23.04

22.50

2.4%

Cocktails

141,044

72,751

93.9%

10,332,121

5,727,451

80.4%

9.19

8.77

4.8%

Cordials

1,196,684

1,087,511

10.0%

223,821,367

196,971,439

13.6%

17.57

17.18

2.3%

Domestic Whiskey

1,220,016

1,055,917

15.5%

365,028,816

296,055,859

23.3%

28.70

26.97

6.4%

Gin

342,078

297,318

15.1%

81,710,967

66,899,135

22.1%

23.57

22.32

5.6%

Irish

312,432

271,695

15.0%

107,458,150

89,845,063

19.6%

34.92

33.,41

4.5%

Neutral Grain Spirit

3,981

3,964

0.4%

794,015

751,188

5.7%

23.98

22.44

6.9%

Other Import Whisky

5,599

3,989

40.4%

3,560,200

2,455,117

45.0%

53.24

51.54

3.3%

Rum

926,915

877,770

5.6%

147,443,516

134,444,900

9.7%

16.45

15.86

3.7%

Scotch

89,312

80,524

10.9%

47,075,335

41,108,237

14.5%

48.62

47.14

3.1%

Tequila

1,676,914

1,470,702

14.0%

511,384,268

409,733,389

24.8%

30.59

28.25

8.3%

Vodka

2,496,395

2,283,673

9.3%

467,319,515

415,546,250

12.5%

19.01

18.40

3.3%

Note:  The RSP is the shelf price in retail states and the wholesale price in wholesale states.


The Off-Premise & Combined channel 9L spirits volume decreased by -2.3% with the Dollar volume also decreasing by -0.3% resulting in a positive +2.0% price mix. The one penny increase in the average RSP (retail selling price) of the products was +0.1%.

 

9L R12 TY

9L R12LY

R12% Chg

Shelf $ R12TY

Shelf $ R12LY

Shelf $ R12 % Chg

RSP R12 TY

RSP 12 LY

RSP 12 Chg

Totals

52,309,858

53,553,413

-2.3%

11,012,127,985

11,050,320,186

-0.3%

14.34

14.33

0.1%

Alabama

2,955,108

2,964,932

-0.3%

640,128,153

626,848,769

2.1%

11.32

11.42

-0.9%

Idaho

1,185,519

1,215,590

-2.5%

240,862,553

235,244,268

2.4%

17.72

17.45

1.5%

Iowa

2,810,922

2,863,616

-1.8%

438,553,808

428,236,575

2.4%

14.09

13.72

2.7%

Maine

1,449,024

1,464,533

-1.1%

288,649,107

275,069,069

4.9%

12.52

11.67

7.3%

Michigan

7,820,702

8,248,824

-5.2%

1,804,699,168

1,901,552,764

-5.1%

11.39

11.69

-2.6%

Mississippi

2,103,400

2,313,598

-9.1%

358,204,062

367,313,583

-2.5%

9.66

9.25

4.4%

Montana

1,099,914

1,082,410

1.6%

207,216,592

196,306,203

5.6%

13.16

13.15

0.1%

Montgomery Co., MD

404,326

388,129

4.2%

91,776,423

89,714,461

2.3%

14.70

17.27

-14.9%

New Hampshire

2,012,994

2,208,413

-8.8%

374,767,396

415,057,077

-9.7%

13.91

14.62

-4.9%

North Carolina

6,543,576

6,539,865

0.1%

1,485,084,800

1,423,236,335

4.3%

14.71

14.38

2.3%

Ohio

5,431,860

5,622,291

-3.4%

1,332,012,410

1,353,716,853

-1.6%

19.78

19.50

1.4%

Oregon

2,887,496

3,065,290

-5.8%

637,186,452

652,026,626

-2.3%

20.33

19.82

2.6%

Pennsylvania

7,349,595

7,247,481

1.4%

1,362,313,944

1,367,828,294

-0.4%

16.14

16.75

-3.6%

Utah

1,583,633

1,499,780

5.6%

283,549,412

271,780,212

4.3%

18.76

18.95

-1.0%

Vermont

368,096

389,177

-5.4%

76,269,922

78,434,051

-2.8%

16.97

16.88

0.5%

Virginia

4,820,786

4,946,122

-2.5%

1,164,371,761

1,147,613,680

1.5%

16.26

15.89

2.3%

West Virginia

878,716

891,740

-1.5%

134,003,902

131,367,225

2.0%

10.90

11.08

-1.6%

Wyoming

604,192

601,621

0.4%

92,478,119

88,974,140

3.9%

7.85

8.01

-2.0%

 


The decline in the Off-Premise & Combined channel for both 9L spirits volume and dollars was largely driven by the -16.4% 9L volume of the Brandy/Cognac category. Cognac (35% share of the category) at -28.6% was the leading factor of the decline. Vodka (32% of total spirits) was -3.4% in 9L volume.

 

9L R12 TY

9L R12LY

R12% Chg

Shelf $ R12TY

Shelf $ R12LY

Shelf $ R12 % Chg

RSP R12 TY

RSP 12 LY

RSP 12 Chg

Totals

52,309,858

53,553,413

-2.3%

11,012,127,985

11,050,320,186

-0.3%

14.34

14.33

0.1%

Brandy/Cognac

2,772,748

3,318,644

-16.4%

871,203,711

1,071,232,384

-18.7%

15.50

16.02

-3.2%

Cachaca

4,615

5,242

-12.0%

1,132,977

1,352,372

-16.2%

23.88

24.25

-1.5%

Canadian

5,611,416

5,748,048

-2.4%

1,084,537,900

1,083,233,002

0.1%

10.11

10.01

1.0%

Cocktails

2,798,567

2,184,863

28.1%

229,030,610

180,430,177

26.9%

9.89

9.84

0.5%

Cordials

3,294,549

3,402,966

-3.2%

722,115,895

726,979,499

-0.7%

9.07

9.61

-5.6%

Domestic Whiskey

8,491,901

8,653,416

-1.9%

2,356,039,656

2,259,119,323

4.3%

19.81

18.78

5.5%

Gin

1,822,498

1,993,797

-8.6%

343,824,717

357,494,025

-3.8%

16.47

14.87

10.8%

Irish

730,579

755,386

-3.3%

255,652,319

255,884,256

-0.1%

25.93

24.44

6.1%

Neutral Grain Spirit

66,738

79,328

-15.9%

14,172,517

16,117,947

-12.1%

22.30

21.47

3.9%

Other Import Whisky

33,579

32,529

3.2%

23,877,530

21,543,716

10.8%

58.58

54.76

7.0%

Rum

4,605,936

4,910,910

-6.2%

692,498,876

719,890,046

-3.8%

14.43

14.01

3.0%

Scotch

1,082,099

1,169,396

-7.5%

440,414,206

464,854,221

-5.3%

40.16

39.46

1.8%

Tequila

4,248,748

3,965,769

7.1%

1,565,048,913

1,414,344,894

10.7%

24.70

24.67

0.1%

Vodka

16,745,861

17,333,102

-3.4%

2,412,504,329

2,477,800,016

-2.6%

10.54

10.99

-4.1%

Note:  The Combined channel is in states where On-Premise accounts purchase from a retail liquor store and the channel breakdown is not available.