All Sessions will be Webcast

Sunday, March 10

4:00 PM - 7:00 PM Registration
6:00 PM - 7:00 PM Welcome Networking Reception

Monday, March 11

04:00 PM - 07:00 PM Registration
07:30 AM – 08:30 AM  Continental Breakfast
08:30 AM – 09:30 AM Trade Practice, Trade Associations, and TTB Comments
09:30 AM – 09:45 AM Break
09:45 AM – 10:45 AM The Growing Frontier for Supplier Advertising: E-Commerce
10:45 AM – 11:00 AM Break
11:00 AM – 12:00 PM To Speak or Not to Speak: What Marketing Needs to Know
12:00 PM – 1:15 PM Lunch
01:15 PM – 02:15 PM Concurrent Afternoon Sessions
  Alcohol Delivery in a Post-COVID World 
  Going Global: Import-Export Law & Compliance
02:15 PM – 02:30 PM Break
02:30 PM – 03:30 PM Concurrent Afternoon Sessions: 
  Compliance in the Era of College & Celebrity Sponsorships
  Unpack(ag)ing the Various Sustainability Developments Impacting Beverage Packaging
03:30 PM – 03:45 PM Break
03:45 PM – 04:45 PM Governmental Ethics & Alcohol
04:45 PM – 05:00 PM First Day Closing Remarks and Announcements
05:30 PM – 06:30 PM Networking Reception

Tuesday, March 12

7:30 AM – 11:30 AM Registration
07:30 AM – 8:30 AM Continental Breakfast
8:30 AM – 9:30 AM Brand Equity: Where Marketing Meets Legal
9:30 AM – 9:45 AM Break
9:45 AM – 10:45 AM Inter-tier Interests: A Look Back & Ahead
10:45 AM – 11:00 AM Break
11:00 AM – 12:00 PM Litigation Landscape: From Retailer Delivery to SCOTUS
12:00 PM – 12:15 PM Closing Remarks and Adjournment