Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

European Longitudinal Study on the Relationship Between Adolescents' Alcohol Marketing Exposure and Alcohol Use

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This Ad is for You: Targeting and the Effect of Alcohol Advertising on Youth Drinking

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Immediate Effects of Alcohol Marketing Communications and Media Portrayals on Consumption and Cognition: A Systematic Review and Meta-Analysis of Experimental Studies

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Adolescents’ Exposure to Paid Alcohol Advertising on Television and Their Alcohol Use: Exploring Associations During a 13-Year Period: Paid Television Alcohol Advertising and Adolescent Drinking

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Alcohol Advertising Influences Underage Brand-Specific Drinking: Evidence of a Linear Dose-Response Relationship

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  1. Alcohol Availability, Marketing, and Sexual Health Risk Amongst Urban and Rural Youth in South Africa
    Letsela L, Weiner R, Gafos M, Fritz K. AIDS and Behavior. 23(1), 175-189.
    Date: 2019
  2. Alcohol Advertising on Twitter-A Topic Model
    Barry AE, Valdez D, Padon AA, Russell AM. American Journal of Health Education. 49(4), 256-263.
    Date: 2018
  3. Association Between Sports and Alcohol Consumption Among Thai University Students
    Jaichuen N, Chaiyasong S, Nasueb S, Thamarangsi T. Southeast Asian Journal of Tropical Medicine and Public Health. 49(3), 478-488.
    Date: 2018
  4. Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age
    Lillard DR, Molloy E, Zan H. Journal of Studies on Alcohol and Drugs. 79(6), 881-892.
    Date: 2018
  5. Persistence of Shifts in Beliefs Associated with Exposure to Alcohol Advertising Among Adolescents
    Martino SC, Setodji CM, Collins RL, D'Amico EJ, Shadel WG, Tolpadi A, Becker KM. Journal of Studies on Alcohol and Drugs. 79(3), 399-407.
    Date: 2018
  6. Alcohol Advertising on Facebook and the Desire to Drink Among Young Adults
    Noel JK, Babor TF. Journal of Studies on Alcohol and Drugs. 79(5), 751-760.
    Date: 2018
  7. An Exploration of Alcohol Advertising on Social Networking Sites: An Analysis of Content, Interactions and Young People’s Perspectives
    Atkinson AM, Ross-Houle KM, Begley E, Sumnall H. Addiction Research & Theory. 25(2), 91-102.
    Date: 2017
  8. Media Alcohol Advertising with Drinking Behaviors Among Young Adolescents in Taiwan
    Chen C-Y, Huang H-Y, Tseng F-Y, Chiu Y-C, Chen WJ. Drug and Alcohol Dependence. 177, 145-152.
    Date: 2017
  9. Exposure to Alcohol Advertising and Adolescents' Drinking Beliefs: Role of Message Interpretation
    Collins RL, Martino SC, Kovalchik SA, D'Amico EJ, Shadel WG, Becker KM, Tolpadi A. Health Psychology: Official Journal of the Division of Health Psychology, APA. 36(9), 890-897.
    Date: 2017
  10. Factors Associated with Younger Adolescents' Exposure to Online Alcohol Advertising
    D'Amico EJ, Martino SC, Collins RL, Shadel WG, Tolpadi A, Kovalchik S, Becker KM. Psychology of Addictive Behaviors: Journal of the Society of Psychologists in Addictive Behaviors. 31(2), 212-219.
    Date: 2017
  11. ‘Unintended’ Audiences of Alcohol Advertising: Exposure and Drinking Behaviors Among Australian Adolescents
    Faulkner A, Azar D, White V. Journal of Substance Use. 22(1), 108-112.
    Date: 2017
  12. Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional a Digital Media: Results of a Pilot Survey
    Jernigan DH, Padon A, Ross C, Borzekowski D. Alcoholism: Clinical and Experimental Research. 41(3), 618-625.
    Date: 2017
  13. Should I Drink Responsibly, Safely or Properly? Confusing Messages About Reducing Alcohol-Related Harm
    Jones SC, Hall S, Kypri K. PloS one. 12(9), e0184705.
    Date: 2017
  14. Visual Attention to Alcohol Cues and Responsible Drinking Statements Within Alcohol Advertisements and Public Health Campaigns: Relationships with Drinking Intentions and Alcohol Consumption in the Laboratory
    Kersbergen I, Field M. Psychology of Addictive Behaviors: Journal of the Society of Psychologists in Addictive Behaviors. 31(4), 435-446.
    Date: 2017
  15. Alcohol Advertising in Magazines and Underage Readership: Are Underage Youth Disproportionately Exposed?
    King C, Siegel M, Ross CS, Jernigan DH. Alcoholism: Clinical and Experimental Research. 41(10), 1775-1782.
    Date: 2017
  16. The Party Effect: Prediction of Future Alcohol Use Based on Exposure to Specific Alcohol Advertising Content
    Morgenstern M, Li Z, Li Z, Sargent JD. Addiction. 112(1), 63-70.
    Date: 2017
  17. Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001-2011
    Ross CS, Henehan ER, Jernigan DH. American Journal of Public Health. 107(1), 136-142.
    Date: 2017
  18. Features of Alcohol Harm Reduction Advertisements That Most Motivate Reduced Drinking Among Adults: An Advertisement Response Study
    Wakefield MA, Brennan E, Dunstone K, Durkin SJ, Dixon HG, Pettigrew S, Slater MD. BMJ Open. 7(4), e014193.
    Date: 2017
  19. Adolescents’ Exposure to Paid Alcohol Advertising on Television and Their Alcohol Use: Exploring Associations During a 13-Year Period: Paid Television Alcohol Advertising and Adolescent Drinking
    White V, Azar D, Faulkner A, Coomber K, Durkin S, Livingston M, Wakefield M. Addiction. 112(10), 1742-1751.
    Date: 2017
  20. Alcohol Advertising Influences Underage Brand-Specific Drinking: Evidence of a Linear Dose-Response Relationship
    Barry AE. The American Journal of Drug and Alcohol Abuse. 42(1), 1-3.
    Date: 2016
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