Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

The Sales and Marketing Practices of English‐Language Internet Alcohol Vendors

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  1. Awareness of Alcohol Marketing, Ownership of Alcohol Branded Merchandise, and the Association with Alcohol Consumption, Higher-Risk Drinking, and Drinking Susceptibility in Adolescents and Young Adults: A Cross-Sectional Survey in the UK
    Critchlow N, MacKintosh AM, Thomas C, Hooper L, Vohra J. BMJ Open. 9(3), e025297.
    Date: 2019
  2. Brand Advertising and Brand Sharing of Alcoholic and Non‐Alcoholic Products, and the Effects on Young Thai People's Attitudes Towards Alcohol Use: A Qualitative Focus Group Study
    Kaewpramkusol R, Senior K, Nanthamongkolchai S, Chenhall R. Drug and Alcohol Review. 38(3), 284-293.
    Date: 2019
  3. Warning About Drinking During Pregnancy: Lessons from the French Experience
    Dumas A, Toutain S, Hill C, Simmat-Durand L. Reproductive Health. 15(20), 1-9.
    Date: 2018
  4. No Impact of Calorie or Unit Information on Ad Libitum Alcohol Consumption
    Maynard OM, Langfield T, Attwood AS, Allen E, Drew I, Votier A, Munafò MR. Alcohol and Alcoholism (Oxford, Oxfordshire). 53(1), 12-19.
    Date: 2018
  5. Alcohol Brand Use of Youth-Appealing Advertising and Consumption by Youth and Adults
    Padon AA, Rimal RN, Siegel M, DeJong W, Naimi TS, JernFigan DH. Journal of Public Health Research. 7(1), 1269.
    Date: 2018
  6. Children's Exposure to Alcohol Marketing Within Supermarkets: An Objective Analysis Using GPS Technology and Wearable Cameras
    Chambers T, Pearson AL, Stanley J, Smith M, Barr M, Ni Mhurchu C, Signal L. Health and Place. 46, 274-280.
    Date: 2017
  7. Impact of Low Alcohol Verbal Descriptors on Perceived Strength: An Online Experimental Study
    Vasiljevic M, Couturier D-L, Marteau T. British Journal of Health Psychology. 23(1), 38-67.
    Date: 2017
  8. When Evidence is Not Enough: A Case Study on Alcohol Marketing Legislation in Brazil
    Vendrame A. Addiction. 112(S1), 81-85.
    Date: 2017
  9. Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
    Brown K. Alcohol and Alcoholism (Oxford, Oxfordshire). 51(6), 747-755.
    Date: 2016
  10. The Relationship Between Exposure to Brand-Specific Alcohol Advertising and Brand-Specific Consumption Among Underage Drinkers - United States, 2011-2012
    Siegel M, Ross C, Albers A, DeJong W, King I, Naimi T, Jernigan D. The American Journal of Drug and Alcohol Abuse. 42(1), 4-14.
    Date: 2016
  11. Red Flags on Pinkwashed Drinks: Contradictions and Dangers in Marketing Alcohol to Prevent Cancer
    Mart S, Giesbrecht N. Addiction. 110(10),.
    Date: 2015
  12. Sales Promotion Strategies and Youth Drinking in Australia
    Pettigrew S, Biagioni N, Jones SC, Daube M, Kirby G, Stafford J, Chikritzhs T. Social Science & Medicine. 141, 115-122.
    Date: 2015
  13. Selection of Branded Alcoholic Beverages by Underage Drinkers
    Ross C, Ostroff J, Naimi T, DeJong W, Siegel M, Jernigan D. Journal of Adolescent Health. 56(5), 564-570.
    Date: 2015
  14. The Relationship Between Population-Level Exposure to Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth in the US
    Ross CS, Maple E, Siegel M, DeJong W, Naimi TS, Padon AA, Jernigan DH. Alcohol and Alcoholism (Oxford, Oxfordshire). 50(3), 358-364.
    Date: 2015
  15. Public Policy and Personal Preference: A Disconnect Between Beliefs Regarding Responsible Drinking and the Motivation to Get Drunk
    Robertson K, Aitken R, Watkins L. Public Health. 128(11), 1030-1032.
    Date: 2014
  16. Evidence of Underage Targeting of Alcohol Advertising on Television in the United States: Lessons from the Lockyer V Reynolds Decisions
    Ross CS, Ostroff J, Jernigan DH. Journal of Public Health Policy. 35(1), 105-118.
    Date: 2014
  17. Youth Alcohol Brand Consumption and Exposure to Brand Advertising in Magazines
    Ross CS, Ostroff J, Siegel MB, DeJong W, Naimi TS, Jernigan DH. Journal of Studies on Alcohol and Drugs. 75(4), 615-622.
    Date: 2014
  18. Autonomy, Special Offers and Routines: A Q Methodological Study of Industry‐Driven Marketing Influences on Young People's Drinking Behavior
    Scott S, Baker R, Shucksmith J, Kaner E. Addiction. 109(11), 1833-1844.
    Date: 2014
  19. Measuring the Impact of Branded Alcohol Advertising and Price on Brand Versus Segment Consumption
    Terblanche-Smit M, Du Preez R, Van der Spuy T. International Business & Economics Research Journal (IBER). 13(6), 1515-1524.
    Date: 2014
  20. The Sales and Marketing Practices of English‐Language Internet Alcohol Vendors
    Williams RS, Schmidt A. Addiction. 109(3), 432-439.
    Date: 2014
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