Balance Consumer Interests and Health and Safety Considerations
Identifying and applying best policy practices helps balance competing interests of industry, public health, government and consumers; however, determining the optimal set of policies for a specific jurisdiction is complicated. Governments must assess the efficacy and cost-effectiveness of policies to minimize, and potentially through taxation, mitigate the cost of alcohol-related social and health harms while also ensuring low-risk drinkers have fair and equitable access to alcohol.
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