Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. Awareness of Alcohol Marketing, Ownership of Alcohol Branded Merchandise, and the Association with Alcohol Consumption, Higher-Risk Drinking, and Drinking Susceptibility in Adolescents and Young Adults: A Cross-Sectional Survey in the UK
    Critchlow N, MacKintosh AM, Thomas C, Hooper L, Vohra J. BMJ Open. 9(3), e025297.
    Date: 2019
  2. Brand Advertising and Brand Sharing of Alcoholic and Non‐Alcoholic Products, and the Effects on Young Thai People's Attitudes Towards Alcohol Use: A Qualitative Focus Group Study
    Kaewpramkusol R, Senior K, Nanthamongkolchai S, Chenhall R. Drug and Alcohol Review. 38(3), 284-293.
    Date: 2019
  3. Alcohol Availability, Marketing, and Sexual Health Risk Amongst Urban and Rural Youth in South Africa
    Letsela L, Weiner R, Gafos M, Fritz K. AIDS and Behavior. 23(1), 175-189.
    Date: 2019
  4. Regulation of Alcohol Marketing in Australia: A Critical Review of the Alcohol Beverages Advertising Code Scheme's New Placement Rules: Review of ABAC Scheme Placement Rules
    Pierce H, Stafford J, Pettigrew S, Kameron C, Keric D, Pratt IS. Drug and Alcohol Review. 38(1), 16-24.
    Date: 2019
  5. Youth Perceptions of Alcohol Advertising: Are Current Advertising Regulations Working?
    Aiken A, Lam T, Gilmore W, Burns L, Chikritzhs T, Lenton S, Allsop S. Australian and New Zealand Journal of Public Health. 42(3), 234-239.
    Date: 2018
  6. Alcohol Advertising on Twitter-A Topic Model
    Barry AE, Valdez D, Padon AA, Russell AM. American Journal of Health Education. 49(4), 256-263.
    Date: 2018
  7. Warning About Drinking During Pregnancy: Lessons from the French Experience
    Dumas A, Toutain S, Hill C, Simmat-Durand L. Reproductive Health. 15(20), 1-9.
    Date: 2018
  8. Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective
    Esser MB, Jernigan DH. Annual Review of Public Health. 39(1), 385-401.
    Date: 2018
  9. Stakeholder Framing of Advertising Legislation: An Analysis of Media and Parliamentary Representations of the Loi Évin in the United Kingdom
    Hessari NM, Knai C, Gallopel-Morvan K, Petticrew M, Landreat MG. Journal of Studies on Alcohol and Drugs. 79(4), 532-538.
    Date: 2018
  10. Association Between Sports and Alcohol Consumption Among Thai University Students
    Jaichuen N, Chaiyasong S, Nasueb S, Thamarangsi T. Southeast Asian Journal of Tropical Medicine and Public Health. 49(3), 478-488.
    Date: 2018
  11. Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age
    Lillard DR, Molloy E, Zan H. Journal of Studies on Alcohol and Drugs. 79(6), 881-892.
    Date: 2018
  12. Persistence of Shifts in Beliefs Associated with Exposure to Alcohol Advertising Among Adolescents
    Martino SC, Setodji CM, Collins RL, D'Amico EJ, Shadel WG, Tolpadi A, Becker KM. Journal of Studies on Alcohol and Drugs. 79(3), 399-407.
    Date: 2018
  13. No Impact of Calorie or Unit Information on Ad Libitum Alcohol Consumption
    Maynard OM, Langfield T, Attwood AS, Allen E, Drew I, Votier A, Munafò MR. Alcohol and Alcoholism (Oxford, Oxfordshire). 53(1), 12-19.
    Date: 2018
  14. Alcohol Advertising on Facebook and the Desire to Drink Among Young Adults
    Noel JK, Babor TF. Journal of Studies on Alcohol and Drugs. 79(5), 751-760.
    Date: 2018
  15. Alcohol Brand Use of Youth-Appealing Advertising and Consumption by Youth and Adults
    Padon AA, Rimal RN, Siegel M, DeJong W, Naimi TS, JernFigan DH. Journal of Public Health Research. 7(1), 1269.
    Date: 2018
  16. Alcohol Warnings and Moderate Drinking Patterns Among Italian University Students: An Exploratory Study
    Annunziata A, Vecchio R, Mariani A. Nutrients. 9(6), 628.
    Date: 2017
  17. An Exploration of Alcohol Advertising on Social Networking Sites: An Analysis of Content, Interactions and Young People’s Perspectives
    Atkinson AM, Ross-Houle KM, Begley E, Sumnall H. Addiction Research & Theory. 25(2), 91-102.
    Date: 2017
  18. Vulnerability to Alcohol‐Related Problems: A Policy Brief with Implications for the Regulation of Alcohol Marketing
    Babor TF, Robaina K, Noel JK, Ritson EB. Addiction. 112(S1), 94-101.
    Date: 2017
  19. The Myriad Influences of Alcohol Advertising on Adolescent Drinking
    Berey BL, Loparco C, Leeman RF, Grube JW. Current Addiction Reports. 4(2), 172-183.
    Date: 2017
  20. Children's Exposure to Alcohol Marketing Within Supermarkets: An Objective Analysis Using GPS Technology and Wearable Cameras
    Chambers T, Pearson AL, Stanley J, Smith M, Barr M, Ni Mhurchu C, Signal L. Health and Place. 46, 274-280.
    Date: 2017
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