Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. The Cognitive and Behavioral Impact of Alcohol Promoting and Alcohol Warning Advertisements: An Experimental Study
    Brown KG, Stautz K, Hollands GJ, Winpenny EM, Marteau TM. Alcohol and alcoholism (Oxford, Oxfordshire). 51(3), 354-362.
    Date: 2016
  2. European Longitudinal Study on the Relationship Between Adolescents' Alcohol Marketing Exposure and Alcohol Use
    Bruijn Ad, Tanghe J, Leeuw RNHd, Engels RCME, Anderson PD, Beccaria F, Dalen Wv. Addiction. 111(10), 1774-1783.
    Date: 2016
  3. Child and Adolescent Exposure to Alcohol Advertising in Australia's Major Televised Sports
    Carr S, O'Brien KS, Ferris J, Room R, Livingston M, Vandenberg B, Lynott D. Drug and Alcohol Review. 35(4), 406-411.
    Date: 2016
  4. Who ‘Likes’ Alcohol? Young Australians' Engagement with Alcohol Marketing Via Social Media and Related Alcohol Consumption Patterns
    Carrotte ER, Dietze PM, Wright CJ, Lim MS. Australian and New Zealand Journal of Public Health. 40(5), 474-479.
    Date: 2016
  5. Television Viewing and Alcohol Advertising with Alcohol Expectancies Among School-Aged Children in Taiwan
    Chen Y, Chiu Y, Ting T, Liao H, Chen WJ, Chen C. Drug and Alcohol Dependence. 162, 219-226.
    Date: 2016
  6. Alcohol Advertising Exposure Among Middle School-Age Youth: An Assessment Across All Media and Venues
    Collins RL, Martino SC, Kovalchik SA, Becker KM, Shadel WG, D'Amico EJ. Journal of Studies on Alcohol and Drugs. 77(3), 384-392.
    Date: 2016
  7. Evaluating the Effects of Six Alcohol-Related Message Frames on Emotions and Intentions: The Neglected Role of Disgust
    Collymore NN, McDermott MR. Journal of Health Psychology. 21(9), 1907-1917.
    Date: 2016
  8. Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines
    Jung AR, Hovland R. Health Marketing Quarterly. 33(3), 221-238.
    Date: 2016
  9. Ecological Momentary Assessment of the Association Between Exposure to Alcohol Advertising and Early Adolescents' Beliefs About Alcohol
    Martino SCPD, Kovalchik SAPD, Collins RLPD, Becker KMMS, Shadel WGPD, D'Amico EJPD. Journal of Adolescent Health. 58(1), 85-91.
    Date: 2016
  10. Message on a Bottle: Are Alcohol Warning Labels About Cancer Appropriate?
    Miller ER, Ramsey IJ, Baratiny GY, Olver IN. BMC Public Health. 16(1), 139-110.
    Date: 2016
  11. This Ad is for You: Targeting and the Effect of Alcohol Advertising on Youth Drinking
    Molloy E. Health Economics. 25(2), 148-164.
    Date: 2016
  12. Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth
    Naimi TS, Ross CS, Siegel MB, DeJong W, Jernigan DH. Journal of Studies on Alcohol and Drugs. 77(5), 723-729.
    Date: 2016
  13. Health Information on Alcoholic Beverage Containers: Has the Alcohol Industry's Pledge in England to Improve Labelling Been Met?
    Petticrew M, Douglas N, Knai C, Durand MA, Eastmure E, Mays N. Addiction. 111(1), 51-55.
    Date: 2016
  14. The Effect of Cancer Warning Statements on Alcohol Consumption Intentions
    Pettigrew S, Jongenelis MI, Glance D, Chikritzhs T, Pratt IS, Slevin T, Wakefield M. Health Education Research. 31(1), 60-69.
    Date: 2016
  15. Alcohol Regulation, Communication Strategies and Underage Alcohol Consumption in Spain
    Rodriguez-Sanchez C, Sancho-Esper FM. Journal of Social Marketing. 6(4), 390-411.
    Date: 2016
  16. Assessing the Impact of Stricter Alcohol Advertising Standards: The Case of Beam Global Spirits
    Ross CS, Sparks A, Jernigan DH. Journal of Public Affairs. 16(3), 245-254.
    Date: 2016
  17. A Behavioral Economic Model of Alcohol Advertising and Price
    Saffer H, Dave D, Grossman M. Health Economics. 25(7), 816-828.
    Date: 2016
  18. How Does the Alcohol Industry Attempt to Influence Marketing Regulations? A Systematic Review
    Savell E, Fooks G, Gilmore AB. Addiction. 111(1), 18-32.
    Date: 2016
  19. The Relationship Between Exposure to Brand-Specific Alcohol Advertising and Brand-Specific Consumption Among Underage Drinkers - United States, 2011-2012
    Siegel M, Ross C, Albers A, DeJong W, King I, Naimi T, Jernigan D. The American Journal of Drug and Alcohol Abuse. 42(1), 4-14.
    Date: 2016
  20. Immediate Effects of Alcohol Marketing Communications and Media Portrayals on Consumption and Cognition: A Systematic Review and Meta-Analysis of Experimental Studies
    Stautz K, Brown KG, King SE, Shemilt I, Marteau TM. BMC Public Health. 16(1), 465-418.
    Date: 2016
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