Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. [Editorial] Constructing and Responding to Low-Risk Drinking Guidelines: Conceptualization, Evidence and Reception
    Stockwell T, Room R. Drug and Alcohol Review. 31(2), 121-125.
    Date: 2012 (archived)
  2. Automatically Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements
    Goodall CE, Slater MD. Communication Research. 37(5), 620-643.
    Date: 2010 (archived)
  3. The Impact of Alcohol Marketing on Youth Drinking Behavior: A Two-Stage Cohort Study
    Gordon R, mackintosh AM, Moodie C. Alcohol and Alcoholism. 45(5), 470-480.
    Date: 2010 (archived)
  4. Alcohol Marketing Research: The Need for a New Agenda
    Meier PS. Addiction. 106(3), 466-471.
    Date: 2010 (archived)
  5. What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking?
    Nelson JP. International Journal of Environmental Research and Public Health. 7(3), 870-926.
    Date: 2010 (archived)
  6. Assessment of Self-Regulatory Code Violations in Brazilian Television Beer Advertisements
    Vendrame A, Pinsky I, e Silva RS, Babor T. Journal of Studies on Alcohol and Drugs. 71(3), 445-451.
    Date: 2010 (archived)
  7. Effectiveness and Cost- Effectiveness of Policies and Programs to Reduce the Harm Caused by Alcohol
    Anderson P, Chisholm D, Fuhr DC. The Lancet. 373(9682), 2234-2246.
    Date: 2009 (archived)
  8. The Impact of More Visible Standard Drink Labeling on Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?
    Jones SC, Parri G. Drug and Alcohol Review. 28(3) 230-234.
    Date: 2009 (archived)
  9. Association Between Residential Exposure to Outdoor Alcohol Advertising and Problem Drinking Among African American Women in New York City
    Kwate NO, Meyer IH. American Journal of Public Health. 99(2), 228-230.
    Date: 2009 (archived)
  10. The Effect of Alcohol Advertising, Marketing and Portrayal on Drinking Behavior in Young People: Systematic Review of Prospective Cohort Studies
    Smith LA, Foxcroft DR. BMC Public Health. 9, 51-61.
    Date: 2009 (archived)
  11. Warnings on Alcohol Containers and Advertisements: International Experience and Evidence on Effects
    Wilkinson C, Room R. Drug and Alcohol Review. 28(4), 426-435.
    Date: 2009 (archived)
  12. What Am I Drinking?
    Bui M, Burton S, Howlett E, Kozup JC. The Journal of Consumer Affairs. 42(1), 81-99.
    Date: 2008 (archived)
  13. Alcohol and Malt Liquor Availability and Promotion and Homicide in Inner Cities
    Jones-Webb R, McKee P, Hannan P, Wall M, Pham L, Erickson D, Wagenaar AC. Substance Use and Misuse. 43(2), 159-177.
    Date: 2008 (archived)
  14. Culture Clash: Alcohol Marketing and Public Health Aspirations
    Munro G, De Wever J. Drug and Alcohol Review. 27(2), 204-211.
    Date: 2008 (archived)
  15. Do Alcohol Warning Labels Influence Men’s and Women’s Attempts to Deter Others from Driving When Intoxicated?
    Tam TW, Greenfield TK. Paper presented at Applied Ergonomics International, Las Vegas, NV (Emeryville: ARG Working Paper E710). .
    Date: 2008 (archived)
  16. Correlates of In-Store Promotions for Beer: Differential Effects of Market and Product Characteristics
    Bray JW, Loomis B, Engelen M. Journal of Studies on Alcohol and Drugs. 68(2), 220-228.
    Date: 2007 (archived)
  17. Early Adolescent Exposure to Alcohol Advertising and Its Relationship to Underage Drinking
    Collins RL, Ellickson PL, McCaffrey DF, Hambarsoomians K. Journal of Adolescent Health. 40(6), 527-534.
    Date: 2007 (archived)
  18. The Relationship Between Exposure to Alcohol Advertising in Stores, Owning Alcohol Promotional Items, and Adolescent Alcohol Use
    Hurtz SQ, Henriksen L, Wang Y, Feighery EC, Fortmann SP. Alcohol and Alcoholism. 42(2), 143-149.
    Date: 2007 (archived)
  19. Youth Exposure to Alcohol Advertising in Magazines--United States, 2001-2005
    Jernigan D, Ostroff J, Ross C, Naimi T, and Brewer R. MMWR: Morbidity and Mortality Weekly Report. 56(30), 763-767.
    Date: 2007 (archived)
  20. Effects of Youth, Price, and Audience Size on Alcohol Advertising in Magazines
    Nelson JP, Young DJ. Health Economics. 17, 551-556.
    Date: 2007 (archived)
Archives