Back to Control State Results

 


Total Control States spirits sales declined by -1.9% in 9L volume with +1.1% in $Vol showing a resultant +3.0% price mix.  The rolling 12-month results declined by -0.5% in 9L volume with +2.3% in $Vol.  This month there were no selling day changes vs February 2022.

 

Spirits - Markets

9L CMTY
2023-02

9L % Chg Shelf $ CMTY

Shelf $ Chg

9L R12TY 9L R12% Shelf $ R12TY Shelf $
% Chg
Total Control 4,538,191 -1.9% 992,039,301 1.1% 61,726,022 -0.5% 13,319,040,539 2.3%
Alabama 268,547 0.5% 59,792,991 4.5% 3,532,050 1.4% 770,246,193 4.3%
Iowa 206,759 -2.8% 32,053,613 -1.3% 2,827,768 -1.1% 443,106,104 3.0%
Idaho 101,268 -3.2% 21,555,573 1.2% 1,428,710 -1.3% 299,154,524 4.1%
Mont. Co. 36,161 2.2% 8,712,650 2.8% 513,383 6.4% 120,314,637 5.7%
Maine 107,622 1.9% 21,546,900 4.4% 1,454,447 -0.8% 291,504,038 5.3%
Michigan 606,337 -6.2% 139,336,045 -7.0% 9,123,493 -2.8% 2,118,395,270 -2.4%
Mississippi 174,514 -5.0% 29,897,342 -2.4% 2,245,896 -9.5% 379,510,406 -3.8%
Montana 79,835 -11.7% 15,562,756 -9.3% 1,087,149 -1.2% 206,418,295 2.5%
North Carolina 544,615 1.7% 131,174,927 6.7% 7,572,859 2.1% 1,778,400,938 7.3%
New Hampshire 150,774 -6.6% 28,851,195 -4.7% 2,334,316 -6.2% 443,292,758 -5.3%
Ohio 512,273 -2.2% 128,440,338 1.1% 7,159,514 -1.3% 1,773,377,838 1.4%
Oregon 256,186 -6.1% 58,502,212 -3.0% 3,757,439 -1.5% 843.598.612 2.8%
Pennsylvania 789,619 1.2% 158,627,850 3.8% 9,051,263 3.2% 1,761,641,292 3.0%
Utah 130,596 1.1% 26,475,757 4.7% 1,735,527 5.7% 327,307,792 5.5%
Virginia 424,844 0.3% 105,572,765 5.9% 5,846,778 -0.2% 1,414,820,802 4.2%
Vermont 34,918 -5.5% 8,067,732 0.5% 458,126 -2.2% 100,430,645 2.0%
West Virginia 61,661 0.1% 9,583,857 3.3% 880,482 -0.1% 134,545,029 3.3%
Wyoming 51,663 -1.8% 8,284,799 1.8% 716,824 0.7% 112,975,365 3.8%

Cocktails, driven by Canned RTDs continue to dominate the category growth of +23.9% 9L volume.  Tequila slowed to +8.4% 9L volume and was the only major category other than Cocktails to show positive volume results for the month. Domestic Whiskey, Cordials, Gin and Vodka remained positive in $Vol.

Spirits-Categories

9L CMTY
2023-02
9L % Chg Shelf $ CMTY Shelf % $ Chg 9L R12TY 9L R12% Shelf $ R12TY Shelf $ %Chg
Total Control 4,538,191 -1.9% 992,039,301 1.1% 61,726,022 -0.5% 13,319,040,539 2.3%
Brandy/Cognac 216,387 -9.4% 67,014,748 -9.9% 2,906,950 -14.2% 933,278,733 -15.3%
Cachaca 666 19.1% 167,719 20.0% 9,206 -1.6% 2,164,652 -6.6%
Canadian 461,275 -7.9% 93,210,280 -5.9% 6,203,133 -2.7% 1,241,687,437 0.1%
Cocktails 189,118 23.9% 15,738,354 27.2% 3,025,663 30.2% 246,956,101 29.5%
Cordials 331,889 -3.6% 71,144,495 0.1% 4,512,411 -0.3% 954,620,937 2.4%
Domestic Whiskey 748,794 -2.5% 214,072,789 2.8% 9,726,564 -0.1% 2,749,660,570 6.3%
Gin 147,913 -6.3% 29,957,034 2.2% 2,165,343 -5.1% 429,934,435 0.8%
Irish 84,572 -9.6% 30,428,592 -4.5% 1,036,434 -1.0% 364,406,189 3.2%
Neutral Grain Spirit 4,469 -11.5% 970,057 -9.0% 69,991 -14.0% 14,857,356 -10.6%
Other Import Whisky 2,987 8.3% 2,014,428 27.9% 39,997 7.5% 28,575,589 17.0%
Rum 382,344 -3.4% 58,935,994 -1.1% 5,526,889 -4.4% 842,520,728 -1.6%
Scotch 84,059 -9.7% 34,829,333 -7.1% 1,156,550 -7.3% 484,257,329 -4.7%
Tequila 445,421 8.4% 158,067,175 12.3% 6,051,200 8.9% 2,128,092,450 13.4%
Vodka 1,438,295 -1.5% 215,484,796 0.4% 19,295,668 -1.7 2,897,977,477 -0.3%

 


Wines declined at -5.9% in 9L Volume but were -7.0% in $Vol leading to a negative price mix.  Rolling 12 9L volume was -4.2% with $Vol at -0.9%.  The six table wine states all posted negative 9L volume results for the month with only Montgomery County, Mississippi and Wyoming posting positive $Vol results.

Wine

9L CMTY
2023-02
9L % Chg Shelf $ CMTY Shelf $
% Chg
9L R12TY 9L R12% Shelf $ R12TY Shelf $
% Chg
Total Control 1,406,809 -5.9% 143,387,533 -7.0% 17,273,017 -4.2% 1,846,067,625 -0.9%
Alabama 2,283 -2.6% 143,713 9.6% 31,445 -3.4% 1,854,081 4.6%
Idaho 676 -15.2% 96,244 -9.1% 9,178 -8.2% 1,275,157 -3.4%
Mont. Co. 67,183 -1.2% 9,427,443 3.5% 898,919 -1.9% 124,817,835 1.1%
Mississippi 122,666 -0.1% 11,164,326 8.2% 1,526,434 -6.4% 133,876,538 1.4%
Montana 342 -5.7% 48,853 -18.5% 5,018 -10.8% 884,215 2.5%
New Hampshire 193,955 -7.9% 21,420,528 -3.9% 2,932,790 -6.2% 332,729,843 -2.2%
Pennsylvania 864,595 -6.6% 80,837,778 -12.1% 9,845,985 -3.4% 1,012,575,519 -1.6%
Utah 119,552 -5.8% 16,615,610 -0.2% 1,525,488 -3.0% 189,003,621 2.5%
Virginia 2,345 3.7% 390,886 9.1% 32,048 -26.3% 5,277,635 -7.7%
Vermont 764 2.4% 100,581 9.4% 9,150 -5.8% 1,240,431 2.1%
West Virginia 543 49.0% 37,856 77.8% 5,673 18.8% 337,451 17.6%
Wyoming 31,906 -5.7% 3,103,629 1.3% 450,819 -6.7% 42,192,638 -3.4%

 


The On-Premise channel remained positive after a large January increase with +3.8% in 9L volume and +10.0% in $Vol. Montgomery County lead the volume growth with +12.2% after a huge January increase.  Mississippi, Idaho and Wyoming posted small negative volume declines.  All states were positive in $Vol except for Wyoming at -3.0%.

Spirits-Markets

9L CMTY
2023-02
9L % Chg Shelf $ CMTY Shelf $
% Chg
9L R12TY 9L R12 % Shelf $ R12TY Shelf $
% Chg
Total Control 741,373 3.8% 183,696,184 10.0% 9,379,758 7.6% 2,255,304,898 13.7%
Alabama 46,797 6.5% 10,432,884 10.7% 569,742 7.8% 125,471,004 11.9%
Idaho 18,568 -1.9% 4,432,778 4.3% 247,534 2.3% 57,611,274 10.2%
Michigan 96,198 1.2% 23,555,121 5.5% 1,359,253 9.5% 327,047,544 13.8%
Mississippi 13,374 -1.6% 2,023,232 8.8% 167,546 -6.0% 24,546,23 3.1%
Mont Co 7,957 12.2% 2,136,375 13.2% 108,485 19.0% 28,213,756 19.7%
New Hampshire 25,104 5.5% 5,268,011 9.7% 330,452 4.1% 67,155,342 8.4%
North Carolina 75,583 7.2% 22,187,662 14.4% 1,025,229 13.0% 280,401,790 21.6%
Ohio 132,592 5.9% 34,101,049 11.3% 1,761,729 3.8% 444,890,531 9.1%
Oregon 55,467 1.9% 13,638,374 6.4% 748,024 14.7% 177,008,393 23.1%
Pennsylvania 156,893 3.7% 38,354,600 11.9% 1,670,755 6.5% 390,911,215 11.5%
Utah 13,738 6.6% 4,389,072 17.8% 149,438 10.3% 42,917,975 17.7%
Vermont 8,481 1.9% 2,333,920 6.9% 94,529 12.5% 24,547,383 17.9%
Virginia 79,263 2.5% 19,282,666 8.9% 1,036,999 8.1% 244,738,686 14.7%
Vodka 8,359 -5.3% 1,560,439 -3.0% 110,044 -3.3% 19,843,744 1.0%