Back to Control State Results

 

Total Control States spirits sales grew by +3.7% in 9L volume with +7.8% in $Vol showing a resultant +4.1% price mix.  The rolling 12-month results declined by -0.1% in 9L volume with +2.7% in $Vol.  

The selling days change vs last year was -2 days, 1 less day in North Carolina and Utah.

 

Spirits - Markets

9L CMTY
2023-01

 9L % Chg Shelf $ CMTY

Shelf $ Chg

 9L R12TY 9L R12% Shelf $ R12TY Shelf $
% Chg
Total Control 4,344,470 3.7% 935,854,715 7.8% 61,811,753 -0.1% 13,370,491,399 2.7%
Alabama 251,119 7.2% 55,153,582 11.5% 3,530,663 1.8% 767,301,149 4.5%
Iowa 205,184 12.4% 32,459,162 17.6% 2,833,676 -0.5% 443,434,477 3.8%
Idaho 102,051 0.1% 21,322,096 6.0% 1,432,026 -1.1% 298,874,415 4.5%
Mont. Co. 35,480 6.6% 8,767,593 12.7% 512,614 7.6% 120,074,068 7.2%
Maine 96,493 3.4% 19,475,161 10.7% 1,452,417 -0.9% 290,586,244 5.5%
Michigan 574,620 -0.4% 130,742,156 2.3% 9,163,567 -2.2% 2,128,904,126 -1.4%
Mississippi 180,484 -7.3% 29,940,077 -5.4% 2,254,980 -9.2% 380,233,665 -2.9%
Montana 69,467 1.4% 13,132,217 7.4% 1,097,694 0.8% 207,964,394 4.9%
North Carolina 520,833 3.7% 122,104,254 10.7% 7,564,028 2.3% 1,770,162,320 7.7%
New Hampshire 184,830 3.6% 37,763,911 12.7% 2,345,009 -6.0% 444,711,918 -5.3%
Ohio 514,926 3.0% 124,763,800 7.5% 7,171,228 -1.1% 1,772,022,157 1.5%
Oregon 273,194 4.3% 60,745,452 7.9% 3,774,142 -1.0% 845,368,730 3.5%
Pennsylvania 659,518 9.9% 130,057,692 11.3% 9,041,624 3.5% 1,755,538,752 3.1%
Utah 118,181 3.7% 23,338,935 5.3% 1,734,058 6.4% 326,092,317 6.0%
Virginia 415,782 1.6% 101,577,909 6.8% 5,845,680 0.0% 1,408,810,061 4.3%
Vermont 34,222 -2.0% 7,775,156 3.7% 460,145 -1.2% 100,302,984 2.9%
West Virginia 59,608 0.4% 9,231,778 3.1% 880,407 -0.9% 134,235,978 2.6%
Wyoming 48,478 8.3% 7,503,785 8.2% 717,795 1.1% 112,783,642 4.3%

Cocktails, driven by Canned RTDs continue to dominate the category growth of +36.9% 9L volume.  Tequila was + 22.9% 9L volume after a slower December of +6.1% 9L volume and Gin was +3.3% 9L volume after a December decline with +9.8% in $Vol showing a very positive price mix of +6.5%.  The Brandy/Cognac category continues to decline driven mainly by Cognac.

Spirits-Categories

 9L CMTY
2023-01		 9L % Chg Shelf $ CMTY Shelf % $ Chg 9L R12TY 9L R12% Shelf $ R12TY Shelf $ %Chg
Total Control 4,344,470 3.7% 935,854,715 7.8% 61,811,753 -0.1% 13,307,491,399 2.7%
Brandy/Cognac 210,497 -6.6% 64,864,959 -1.7% 2,929,299 -14.9% 940,642,485 -16.0%
Cachaca 636 49.5% 151,332 37.6% 9,100 -2.0% 2,135,687 -7.2%
Canadian 441,779 -4.4% 87,927,147 -0.7% 6,242,752 -2.0% 1,247,440,977 0.9%
Cocktails 169,538 36.9% 14,004,751 37.4% 2,989,143 31.1% 243,411,567 29.8%
Cordials 332,926 7.8% 70,402,832 9.9% 4,524,578 0.6% 954,404,239 2.9%
Domestic Whiskey 719,194 1.7% 201,913,971 7.3% 9,746,148 0.3% 2,743,535,258 6.8%
Gin 147,663 3.3% 29,003,969 9.8% 2,175,214 -4.8% 429,354,238 0.9%
Irish 74,235 -0.7% 26,818,010 6.5% 1,045,403 1.2% 365,827,031 5.1%
Neutral Grain Spirit 4,450 -10.4% 956,914 -9.4% 70,571 -14.3% 14,952,605 -10.7%
Other Import Whisky 2,937 16.4% 2,046,764 34.3% 39,767 7.7% 28,136,253 15.9%
Rum 372,712 -0.8% 57,205,365 2.6% 5,540,233 -4.2% 843,143,002 -1.4%
Scotch 81,940 -9.2% 33,874,911 -4.8% 1,165,616 -6.7% 486,883,110 -4.0%
Tequila 415,992 22.9% 144,154,375 26.9% 6,016,516 9.8% 2,110,493,786 14.5%
Vodka 1,369,969 2.8% 202,526,935 5.7% 19,317,391 -1.5% 2,897,077,684 0.0%

 

Wines declined at -1.4% in 9L Volume but were +0.1% in $Vol leading to a positive price mix of +1.5%.  Rolling 12 9L volume was -4.2% with $Vol at -0.9%.  Pennsylvania and Wyoming posted positive 9L volume results for the month.

Wine

 9L CMTY
2023-01		 9L % Chg Shelf $ CMTY Shelf $
% Chg		 9L R12TY 9L R12% Shelf $ R12TY Shelf $
% Chg
Total Control 1,274,005 -1.4% 135,027,650 0.1% 17,361,043 -4.2% 1,851,468,619 -0.9%
Alabama 1,992 2.6% 125,617 12.8% 31,505 -2.9% 1,841,290 4.3%
Idaho 677 -9.7% 96,371 -10.5% 9,299 -7.6% 1,283,312 -3.2%
Mont. Co. 62,958 -4.2% 8,553,613 0.9% 899,699 -1.8% 124,501,610 1.2%
Mississippi 120,688 -3.9% 10,161,278 6.1% 1,526,533 -6.6% 133,020,153 1.2%
Montana 461 10.9% 80,625 12.0% 5,039 -10.3% 894,015 3.0%
New Hampshire 244,415 -4.2% 29,309,534 1.9% 2,949,392 -6.1% 333,576,916 -2.3%
Pennsylvania 701,626 0.2% 69,143,658 -2.3% 9,907,312 -3.5% 1,018,540,154 -1.5%
Utah 105,822 -2.4% 14,107,544 1.7% 1,532,863 -2.6% 188,866,996 3.6%
Virginia 2,331 1.2% 384,841 7.8% 31,965 -28.7% 5,245,103 -9.8%
Vermont 757 -2.2% 103,488 8.2% 9,131 -6.8% 1,231,767 0.4%
West Virginia 494 17.7% 31,570 23.4% 5,494 13.9% 320,833 10.9%
Wyoming 31,785 5.3% 2,929,512 10.6% 452,738 -7.4% 42,143,746 -3.8%

 

The On-Premise channel returned to large spirit growth after a small December decline with +23.8% in 9L volume and +31.7% in $Vol.  All categories and all states were positive with most states posting larger than 20% growth (Montgomery County was +41.4% in 9L volume and against a positive previous January result).

Spirits-Markets

 9L CMTY
2023-01		 9L % Chg Shelf $ CMTY Shelf $
% Chg		 9L R12TY 9L R12 % Shelf $ R12TY Shelf $
% Chg
Total Control 695,705 23.8% 170,073,108 31.7% 9,352,397 10.3% 2,238,552,466 16.4%
Alabama 42,984 23.6% 9,787,127 31.1% 566,878 8.9% 124,465,432 13.0%
Idaho 19,011 14.3% 4,529,773 22.6% 247,887 3.6% 57,428,734 11.7%
Michigan 93,858 17.6% 22,728,878 24.5% 1,358,076 13.2% 325,828,038 17.7%
Mississippi 15,134 21.4% 2,213,929 40.9% 167,763 -4.6% 24,382,272 3.9%
Mont Co 7,467 41.4% 2,048,121 47.3% 107,621 24.1% 27,965,425 25.2%
New Hampshire 28,608 14.7% 6,086,494 19.9% 329,149 5.3% 66,690,475 9.6%
North Carolina 73,234 39.9% 20,629,960 49.0% 1,019,979 16.3% 277,616,648 25.2%
Ohio 131,983 20.5% 33,414,015 26.9% 1,754,291 4.6% 441,440,406 9.8%
Oregon 57,838 31.1% 13,812,688 37.6% 747,004 19.8% 176,191,180 29.1%
Pennsylvania 123,490 21.3% 29,323,627 28.0% 1,665,174 9.7% 386,842,489 14.3%
Utah 12,257 23.5% 3,816,453 33.2% 148,593 13.3% 42,255,687 20.5%
Vermont 7,751 27.2% 2,154,694 34.5% 94,374 18.9% 24,396,281 24.5%
Virginia 74,292 30.3% 18,107,100 41.2% 1,035,100 11.5% 243,158.125 18.2%
Vodka 7,797 9.4% 1,420,250 12.4% 110,507 -2.1% 19,891,273 2.7%