Back to Control State Results
Total Control States spirits sales grew by +3.7% in 9L volume with +7.3% in $Vol showing a resultant +3.6% price mix. The rolling 12-month results remain steady with October at +0.2% in 9L volume and +3.0% in $Vol. The selling days change vs last year was +7 days, all in Michigan (+23.5% 9L volume).
| Spirits-Markets |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf $ % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,452,605 | 3.7% | 1,197,330,612 | 7.3% | 61,865,024 | 0.2% | 13,227,766,235 | 3.0% |
| Alabama | 302,388 | 1.9% | 67,372,467 | 5.5% | 3,514,626 | 1.3% | 758,256,430 | 4.0% |
| Iowa | 234,873 | -4.7% | 37,461,087 | -1.5% | 2,824,438 | -1.3% | 437,659,023 | 2.6% |
| Idaho | 119,465 | 0.7% | 25,136,694 | 6.5% | 1,432,983 | -1.3% | 295,950,608 | 4.1% |
| Mont Co | 44,422 | 4.8% | 10,585,073 | 4.5% | 507,652 | 9.0% | 118,072,376 | 8.4% |
| Maine | 117,403 | 2.4% | 23,868,732 | 8.0% | 1,460,232 | -0.4% | 289,091,144 | 5.6% |
| Michigan | 911,087 | 23.5% | 215,615,117 | 25.3% | 9,348,866 | 0.3% | 2,168,073,124 | 1.2% |
| Mississippi | 199,767 | -13.4% | 34,888,773 | -6.5% | 2,313,693 | -6.0% | 387,658,125 | 1.1% |
| Montana | 98,228 | 7.9% | 18,817,960 | 10.4% | 1,101,283 | 1.0% | 207,386,913 | 5.2% |
| North Carolina | 638,108 | 2.9% | 153,898,429 | 8.4% | 7,519,099 | 2.1% | 1,739,243,084 | 7.4% |
| New Hampshire | 182,661 | -3.8% | 35,014,504 | -0.2% | 2,346,330 | -7.0% | 440,785,096 | -7.1% |
| Ohio | 589,921 | -0.7% | 147,950,557 | 2.0% | 7,153,985 | -1.4% | 1,754,767,564 | 1.2% |
| Oregon | 317,787 | 0.2% | 72,651,773 | 3.7% | 3,774,197 | -1.0% | 840,313,431 | 3.9% |
| Pennsylvania | 908,199 | 2.8% | 178,458,449 | 3.1% | 8,964,200 | 3.7% | 1,732,366,058 | 3.5% |
| Utah | 133,846 | 4.8% | 24,628,161 | 1.2% | 1,716,267 | 6.3% | 321,309,019 | 6.1% |
| Virginia | 498,539 | 1.2% | 123,685,731 | 6.6% | 5,822,123 | -1.2% | 1,390,588,439 | 2.9% |
| Vermont | 36,034 | -2.2% | 7,992,366 | 2.6% | 462,652 | -0.1% | 99,840,822 | 3.9% |
| West Virginia | 62,466 | -4.1% | 10,128,064 | 1.5% | 884,641 | -0.4% | 134,328,575 | 3.3% |
| 61,391 | 57,410 | 5.2% | 9,176,674 | 11.7% | 717,756 | 0.3% | 112,076,405 | 3.4% |
The Canadian, Domestic Whiskey and Vodka categories return to growth in November after a couple of negative performance months. The decline in Brandy/Cognac is mostly in the Cognac minor category -11.1% 9L volume. The declines in the Scotch category are in both the Blended -3.9% and Single Malt -6.6% minor categories.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf & % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,452,605 | 3.7% | 1,197,330,612 | 7.3% | 61,865,024 | 0.2% | 13,227,766,235 | 3.0% |
| Brandy/Cognac | 261,416 | -6.3% | 80,864,081 | -4.8% | 2,994,599 | -14.6% | 959,050,925 | -16.0% |
| Cachaca | 819 | 21.2% | 203,919 | 22.5% | 8,765 | -4.4% | 2,072,218 | -8.6% |
| Canadian | 563,968 | 3.7% | 114,980,916 | 6.8% | 6,284,843 | -1.8% | 1,245,999,619 | 0.9% |
| Cocktails | 255,768 | 24.4% | 22,321,476 | 23.7% | 2,907,832 | 31.9% | 235,732,755 | 29.7% |
| Cordials | 440,173 | 5.0% | 97,287,495 | 9.0% | 4,504,456 | 0.9% | 943,004,329 | 2.6% |
| Domestic Whiskey | 904,447 | 3.4% | 262,363,798 | 9.9% | 9,754,848 | 0.6% | 2,713,356,860 | 7.3% |
| Gin | 176,245 | -4.0% | 35,375,640 | 4.6% | 2,188,055 | -4.6% | 427,417,337 | 1.3% |
| Irish | 92,494 | 2.3% | 33,415,839 | 8.9% | 1,049,203 | 1.8% | 362,960,546 | 5.1% |
| Neutral Grain Spirit | 7,307 | -12.3% | 1,543,919 | -11.2% | 72,580 | -14.4% | 15,343,771 | -10.0% |
| Other Imported Whisky | 3,975 | 4.0% | 3,016,549 | 18.1% | 39,557 | 12.0% | 27,662,541 | 21.2% |
| Rum | 479,965 | -0.2% | 73,568,394 | 2.3% | 5,589,428 | -3.6% | 845,991,480 | -0.9% |
| Scotch | 109,262 | -4.6% | 46,685,753 | -2.4% | 1,188,940 | -5.1% | 493,128,101 | -2.2% |
| Tequila | 497,593 | 14.5% | 178,952,574 | 19.4% | 5,907,349 | 10.5% | 2,061,717,584 | 15.5% |
| Vodka | 1,659,170 | 2.4% | 246,744,964 | 3.4% | 19,347,545 | -1.4% | 2,894,264,285 | 0.3% |
Wine continues to decline with -3.3% in 9L volume and -4.5% in $Vol for the month showing a negative price mix of -1.2%. The rolling 12-month result is -5.2% in 9L volume and -2.0% in $Vol. The six markets where the state is the sole wholesaler for wines (highlighted in the table below) account for 99.5% of the $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 1,722,883 | -3.3% | 179,586,764 | -4.5% | 17,400,800 | -5.2% | 1,836,536,372 | -2.0% |
| Alabama | 2,374 | -3.9% | 149,890 | 9.0% | 31,583 | -4.3% | 1,810,486 | 1.1% |
| Idaho | 796 | -9.7% | 112,650 | -1.3% | 9,530 | -7.7% | 1,300,419 | -2.7% |
| Mont Co | 84,328 | -2.0% | 12,072,874 | -1.1% | 901,159 | -2.1% | 123,865,641 | 1.0% |
| Mississippi | 149,122 | -6.7% | 13,606,787 | 2.3% | 1,532,308 | -8.7% | 131,651,902 | -1.4% |
| Montana | 492 | 13.1% | 88,676 | 32.3% | 5,215 | -5.6% | 905,487 | 8.9% |
| New Hampshire | 252,417 | -5.9% | 31,159,682 | -0.5% | 2,975,839 | -6.1% | 333,445,294 | -3.0% |
| Pennsylvania | 1,064,483 | -2.3% | 103,639,998 | -6.9% | 9,899,081 | -4.8% | 1,006,884,735 | -3.1% |
| Utah | 125,476 | -4.1% | 14,471,019 | -5.9% | 1,541,482 | -2.7% | 187,807,182 | 4.8% |
| Virginia | 3,059 | 3.6% | 513,338 | 7.5% | 31,702 | -33.0% | 5,136,854 | -15.1% |
| Vermont | 826 | -4.9% | 122,629 | 6.7% | 9,230 | -6.9% | 1,220,232 | -0.4% |
| West Virginia | 631 | 39.3% | 36,428 | 47.1% | 5,195 | 5.4% | 301,673 | 1.5% |
| Wyoming | 38,878 | -0.7% | 3,611,596 | 1.0% | 458,401 | -8.7% | 42,203,494 | -5.6% |
For spirits, the On-Premise channel grew +8.7% in 9L volume, driven by the additional selling days in Michigan with $Vol growth of +14.3% showing a positive price mix of +5.6%. Rolling 12-month 9L volume is at +17.0% with $Vol at +23.3%. The channel represents 15.7% of the total Control States spirits value for November down from 16.5% for Rolling 12-months. Wines in the channel were -0.5% in 9L volume and +3.8% in $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 768,342 | 8.7% | 187,694,576 | 14.3% | 9,220,827 | 17.0% | 2,187,687,148 | 23.3% |
| Alabama | 41,884 | 6.1% | 9,415,687 | 10.3% | 557,781 | 9.9% | 121,519,358 | 14.0% |
| Idaho | 18,471 | 2.8% | 4,325,415 | 10.5% | 245,378 | 4.9% | 56,177,412 | 12.6% |
| Michigan | 122,332 | 37.9% | 29,929,472 | 42.0% | 1,361,318 | 31.0% | 324,526,558 | 35.7% |
| Mississippi | 13,094 | 0.6% | 1,981,814 | 22.1% | 167,275 | -4.6% | 23,808,941 | 1.1% |
| Mont Co | 9,105 | 18.3% | 2,395,242 | 17.0% | 104,461 | 33.9% | 26,972,931 | 35.4% |
| New Hampshire | 23,615 | 3.3% | 4,753,640 | 6.2% | 323,317 | 8.3% | 65,068,969 | 12.3% |
| North Carolina | 80,612 | 10.9% | 22,747,961 | 19.0% | 993,515 | 21.0% | 267,465,630 | 30.1% |
| Ohio | 139,194 | 2.9% | 35,622,365 | 7.4% | 1,735,453 | 7.8% | 433,608,101 | 13.1% |
| Oregon | 56,871 | 3.9% | 13,683,099 | 8.7% | 730,667 | 32.8% | 171,062,841 | 43.5% |
| Pennsylvania | 160,355 | 2.1% | 37,777,005 | 7.0% | 1,640,660 | 18.6% | 378,048,632 | 23.2% |
| Utah | 9,867 | 3.6% | 2,724,212 | 6.7% | 145,923 | 18.1% | 40,656,004 | 24.6% |
| Vermont | 6,445 | 7.0% | 1,709,869 | 11.8% | 92,141 | 29.8% | 23,580,681 | 35.6% |
| Virginia | 79,008 | 7.0% | 19,311,523 | 13.6% | 1,012,689 | 14.9% | 235,349,233 | 21.6% |
| Wyoming | 7,489 | -2.8% | 1,317,271 | 2.9% | 110,880 | -0.1% | 19,841,857 | 5.1% |