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The $300 billion plain packaging threat to the beverage industry

Startling new research from valuation firm Brand Finance has estimated that the spread of plain packaging to the beverage industry would result in close to $300bn in brand value losses, with The Coca-Cola Company and PepsiCo among the companies with most value at risk. The report warns that the true economic toll will likely be much higher, and comes after a recent call for brands to take a stand against plain packaging.

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Gordon Joins Advisory Board Of Vine & Spirits

Bermuda-headquartered Bacardi announced that Marlene Gordon, general counsel for Bacardi in North America, joins Women of the Vine & Spirits as an Advisory Board member for the United States.

In this role, Gordon will contribute her experience and insight to the organization’s efforts to support and advance opportunities for women in the alcohol beverage industry.