Back to Control State Results
Total Control States spirits sales 9L volume increased by +6.4% over May last years and +9.1% in $Vol showing a resultant +2.7% price mix. The rolling 12- month results returned to positive 9L volume with +0.1% and grew +3.0% in $Vol. During May there were 11 additional selling days vs May 2022 with Michigan +7 days and Alabama, Mississippi, Montana and North Carolina all +1 additional day each.
|
Spirits - Markets |
9L CMTY |
9L % Chg |
Shelf $ CMTY |
Shelf $ Chg |
9L R12TY |
9L R12% |
Shelf $ R12TY |
Shelf $ |
|---|---|---|---|---|---|---|---|---|
|
Total Control |
5,559,875 |
6.4% |
1,206,721,153 |
9.1% |
61,878,232 |
0.1% |
13,461,338,507 |
3.0% |
|
Alabama |
318,834 |
8.5% |
69,934,908 |
11.6% |
3,547,870 |
1.6% |
780,674,565 |
5.1% |
|
Iowa |
255,237 |
6.5% |
40,079,646 |
11.5% |
2,816,793 |
-1.5% |
444,914,271 |
2.9% |
|
Idaho |
117,646 |
0.7% |
25,026,666 |
5.2% |
1,422,419 |
-1.2% |
301,531,157 |
4.6% |
|
Mont. Co. |
47,077 |
9.4% |
11,648,498 |
16.0% |
517,054 |
4.6% |
122,064,544 |
4.8% |
|
Maine |
129,013 |
4.7% |
26,479,242 |
8.7% |
1,456,017 |
-0.2% |
294,088,788 |
5.3% |
|
Michigan |
883,198 |
21.3% |
205,085,523 |
22.3% |
9,240,552 |
-0.8% |
2,144,875,245 |
-0.9% |
|
Mississippi |
193,128 |
6.7% |
31,909,963 |
3.7% |
2,230,348 |
-9.1% |
376,829,802 |
-4.7% |
|
Montana |
96,400 |
6.1% |
18,037,806 |
5.0% |
1,079,675 |
-2.2% |
205,850,017 |
0.9% |
|
North Carolina |
659,607 |
5.8% |
155,803,451 |
9.1% |
7,601,274 |
2.6% |
1,800,025,023 |
7.3% |
|
New Hampshire |
178,741 |
-2.0% |
33,213,332 |
-2.0% |
2,317,334 |
-5.2% |
441,016,725 |
-4.5% |
|
Ohio |
617,740 |
1.3% |
156,849,106 |
4.2% |
7,130,377 |
-1.1% |
1,779,841,323 |
2.0% |
|
Oregon |
315,992 |
2.3% |
71,151,357 |
4.9% |
3,757,674 |
-0.9% |
848,199,887 |
2.7% |
|
Pennsylvania |
919,809 |
4.2% |
182,829,745 |
7.0% |
9,114,293 |
3.5% |
1,813,893,200 |
5.0% |
|
Utah |
138,656 |
4.2% |
25,497,018 |
3.9% |
1,746,571 |
5.1% |
329,758,138 |
5.1% |
|
Virginia |
503,948 |
2.0% |
122,391,468 |
5.2% |
5,847,330 |
0.2% |
1,427,434,531 |
4.8% |
|
Vermont |
37,078 |
-4.1% |
8,181,220 |
3.1% |
454,129 |
-3.4% |
101,147,356 |
1.8% |
|
West Virginia |
82,755 |
9.2% |
12,660,945 |
10.8% |
879,983 |
0.2% |
135,183,082 |
3.7% |
|
Wyoming |
65,017 |
11.0% |
9,941,260 |
14.1% |
718,539 |
1.6% |
114,010,854 |
5.4% |
Cocktails, driven by Canned RTDs (+47.7% 9L volume), continue to dominate the category growth of +25.7% 9L volume. Only Brandy/Cognac -7.7% (driven primarily by Cognac -16.9%), Scotch -1.6% and Other Imported Whisky -0.6% declined during May.
|
Spirits-Categories |
9L CMTY |
9L % Chg |
Shelf $ CMTY |
Shelf % $ Chg |
9L R12TY |
9L R12% |
Shelf $ R12TY |
Shelf $ %Chg |
|---|---|---|---|---|---|---|---|---|
|
Total Control |
5,559,875 |
6.4% |
1,206,721,153 |
9.1% |
61,878,232 |
0.1% |
13,461,338,507 |
3.0% |
|
Brandy/Cognac |
234,180 |
-7.7% |
73,089,689 |
-10.7% |
2,842,129 |
-11.6% |
909,760,443 |
-12.5% |
|
Cachaca |
991 |
7.7% |
252,817 |
20.2% |
9,381 |
0.8% |
2,251,310 |
-0.8% |
|
Canadian |
515,123 |
2.1% |
103,716,995 |
5.0% |
6,139,567 |
-2.9% |
1,236,758,087 |
-0.1% |
|
Cocktails |
352,506 |
25.7% |
29,268,468 |
33.8% |
3,165,981 |
27.3% |
261,765,875 |
29.0% |
|
Cordials |
388,298 |
8.7% |
82,495,889 |
12.6% |
4,532,353 |
0.5% |
971,032,986 |
4.3% |
|
Domestic Whiskey |
824,674 |
5.0% |
235,725,940 |
8.7% |
9,719,540 |
-0.2% |
2,776,591,128 |
5.4% |
|
Gin |
192,446 |
3.0% |
40,562,962 |
10.4% |
2,153,471 |
-4.1% |
435,916,322 |
2.4% |
|
Irish |
80,590 |
1.1% |
29,313,294 |
5.1% |
1,036,401 |
-1.2% |
369,404,943 |
3.4% |
|
Neutral Grain Spirit |
5,521 |
3.3% |
1,222,434 |
7.9% |
68,560 |
-12.5% |
14,706,367 |
-9.4% |
|
Other Imported Whisky |
3,027 |
-0.6% |
2,583,564 |
29.1% |
39,824 |
4.6% |
29,523,953 |
18.2% |
|
Rum |
491,658 |
1.8% |
76,317,407 |
5.1% |
5,489,506 |
-3.9% |
846,108,115 |
-0.8% |
|
Scotch |
93,749 |
-1.6% |
38,712,273 |
0.5% |
1,143,033 |
-6.9% |
481,375,878 |
-4.6% |
|
Tequila |
647,026 |
19.7% |
228,449,044 |
22.3% |
6,204,584 |
9.3% |
1,201,401,355 |
13.6% |
|
Vodka |
1,730,076 |
5.0% |
264,983,613 |
7.1% |
19,333,888 |
-1.0% |
2,924,712,417 |
0.7% |
Wines declined at -4.0% in 9L Volume with -3.3% in $Vol returning a positive price mix +0.7%. Rolling 12-month 9L volume was -4.1% with $Vol at -0.2%. Five of the six table wine states posted negative 9L volume with only Montgomery County posting a positive 9L volume of +2.8% and $Vol result at +6.3%.
|
Wine |
9L CMTY |
9L % Chg |
Shelf $ CMTY |
Shelf $ |
9L R12TY |
9L R12% |
Shelf $ R12TY |
Shelf $ |
|---|---|---|---|---|---|---|---|---|
|
Total Control |
1,491,203 |
-4.0% |
155,808,016 |
-3.3% |
17,066,693 |
-4.1% |
1,860,012,163 |
-0.2% |
|
Alabama |
2,854 |
-4.7% |
172,329 |
3.7% |
30,799 |
-4.5% |
1,863,854 |
5.2% |
|
Idaho |
635 |
-19.4% |
89,268 |
-14.0% |
8,872 |
-10.6% |
1,252,212 |
-5.2% |
|
Mont. Co. |
76,114 |
2.8% |
10,867,516 |
6.3% |
894,189 |
-2.0% |
125,614,173 |
1.4% |
|
Mississippi |
127,053 |
-2.1% |
11,573,649 |
2.1% |
1,497,616 |
-7.9% |
133,388,918 |
0.2% |
|
Montana |
327 |
-22.0% |
56,167 |
-37.0% |
4,826 |
-13.3% |
855,922 |
-4.4% |
|
New Hampshire |
213,860 |
-4.6% |
23,824,371 |
-0.9% |
2,898,688 |
-5.8% |
331,550,039 |
-1.6% |
|
Pennsylvania |
920,926 |
-4.7% |
92,173,710 |
-5.8% |
9,730,787 |
-3.2% |
1,027,827,768 |
0.0% |
|
Utah |
108,728 |
-4.9% |
13,032,217 |
-3.8% |
1,507,901 |
-3.4% |
188,368,579 |
0.6% |
|
Virginia |
2,566 |
2.8% |
425,525 |
6.6% |
32,200 |
-14.8% |
5,354,617 |
-0.2% |
|
Vermont |
668 |
-0.3% |
89,125 |
15.4% |
9,142 |
-6.6% |
1,263,662 |
-1.8% |
|
West Virginia |
486 |
24.6% |
30,389 |
26.7% |
5,821 |
21.5% |
347,523 |
26.2% |
|
Wyoming |
36,986 |
-0.3% |
3,473,726 |
5.2% |
445,849 |
-6.6% |
42,323,970 |
-1.8% |
The On-Premise spirits channel was +8.8% for May with a positive +13.2% growth in $vol resulting in a +4.4% price mix. All states were positive in both 9L and $vol with Michigan +24.7% coming from the additional selling days. The On-Premise wine channel was -6.0% 9L volume with $vol also being negative at -1.1% resulting in a +4.9% price mix.
|
Spirits-Markets |
9L CMTY |
9L % Chg |
Shelf $ CMTY |
Shelf $ |
9L R12TY |
9L R12 % |
Shelf $ R12TY |
Shelf $ |
|---|---|---|---|---|---|---|---|---|
|
Total Control |
900,799 |
8.8% |
221,331,124 |
13.2% |
9,415,543 |
3.8% |
2,295,403,641 |
9.4% |
|
Alabama |
53,640 |
7.2% |
11,982,589 |
9.7% |
573,868 |
5.8% |
127,568,764 |
10.0% |
|
Idaho |
21,508 |
2.6% |
5,079,322 |
7.4% |
246,034 |
0.5% |
58,262,905 |
8.5% |
|
Michigan |
140,649 |
24.7% |
34,786,056 |
30.0% |
1,382,390 |
4.6% |
335,968,171 |
8.5% |
|
Mississippi |
14,948 |
5.2% |
2,233,397 |
10.2% |
167,165 |
-5.3% |
24,855,443 |
3.9% |
|
Mont Co |
11,134 |
19.4% |
2,914,129 |
20.0% |
109,742 |
10.0% |
28,697,167 |
11.0% |
|
New Hampshire |
28,323 |
3.6% |
5,850,716 |
6.0% |
330,546 |
2.3% |
67,700,084 |
6.5% |
|
North Carolina |
96,717 |
11.3% |
26,574,736 |
15.4% |
1,033,545 |
8.7% |
286,207,161 |
16.1% |
|
Ohio |
162,519 |
6.3% |
42,143,408 |
10.3% |
1,756,136 |
1.5% |
448,437,451 |
6.5% |
|
Oregon |
67,357 |
6.4% |
15,967,871 |
8.6% |
748,856 |
7.3% |
178,359,334 |
13.1% |
|
Pennsylvania |
176,162 |
2.9% |
43,110,792 |
8.9% |
1,673,703 |
2.3% |
402,918,266 |
8.2% |
|
Utah |
11,597 |
5.2% |
3,308,348 |
7.6% |
149,802 |
5.6% |
43,401,936 |
12.1% |
|
Vermont |
7,988 |
1.7% |
2,057,677 |
8.5% |
95,080 |
3.8% |
24,988,655 |
9.2% |
|
Virginia |
98,372 |
7.5% |
23,544,220 |
11.6% |
1,039,333 |
3.7% |
248,232,288 |
9.6% |
|
Vodka |
9,886 |
12.0% |
1,777,863 |
14.4% |
109,344 |
-2.9% |
19,806,007 |
0.6% |