During February nine-liter control states spirits case sales grew 4.7% over same period sales last year. Iowa(9.0%), Idaho(5.0%), Montgomery County Maryland(0.2%), Michigan(9.6%), Montana(6.9%), North Carolina(5.8%), Ohio(5.3%), Oregon(4.0%), Pennsylvania(2.3%), Virginia(4.2%), Vermont(2.7%), and West Virginia(6.1%) each reported a monthly growth rate for February exceeding its twelve-month trend. Alabama(1.5%), Maine(0.6%), Mississippi(-0.6%), New Hampshire(2.9%), Utah(5.0%), and Wyoming(2.7%) grew at rates that fell short of matching their twelve-month trends. Control state rolling-twelve-month volume growth, 3.7%, was up from January’s reported 3.4%. Spirits volumes have grown 7.7% year-to-date compared to 1.9% a year ago.
Control state spirits shelf dollars were up 7.7% during February while trending at 6.7% during the past twelve months. Iowa(7.7%), Idaho(7.6%), Michigan(14.2%), Montana(9.1%), North Carolina(10.0%), Ohio(9.1%), Oregon(7.0%), Pennsylvania(4.5%), Virginia(7.1%), Vermont(5.8%), and West Virginia(6.8%) reported growth rates exceeding their twelve-month trends. Alabama(4.2%), Montgomery County Maryland(1.0%), Maine(2.1%), Mississippi(0.6%), New Hampshire(5.1%), Utah(6.8%), and Wyoming(4.9%) grew shelf dollars at rates below their twelve-month trends. Shelf dollars in the control states are up 10.5% year-to-date compared to 4.3% last year-to-date.
February’s rather robust nine-liter case and shelf dollar growth rates were at least partially effected by modest comps. Note that year-to-date growth rates are artificially inflated by January’s control states reporting-calendar anomalies.
Price/Mix for February is 3.0%, improving upon January’s 2.5%.
Tequila, with 6% share of the nine-liter case control states spirits market, was February’s fastest growing category with 12.3% reported and a twelve-month trend of 10.3%. Cocktails, with 2% share, reported 12.1% growth and an 8.1% twelve-month trend. Vodka, with 35% share, grew during the same periods at 3.8% and 3.3%, respectively. Brandy/Cognac(4.3%), Canadian Whiskey(3.2%), Cocktails(12.1), Cordials(4.0%), Domestic Whiskey(7.6%), Gin(1.0%), Scotch(5.4%), Tequila(12.3%), and Vodka(3.8%) grew at rates above their twelve-month trends, while Irish Whiskey(10.4%) and Rum(0.6%) grew at rates below theirs.
February’s nine-liter wine case sales growth rate was 0.7%. Pennsylvania (reporting 1.4% nine-liter case growth for wines), New Hampshire (-1.9%), Utah (3.1%), Mississippi (-1.2%), Montgomery County Maryland (-2.5%), and Wyoming (3.0%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states was -0.7%, improving upon January’s reported -0.9%.
|
9L Cases |
Shelf $ |
Price/Mix |
Control States |
|
|---|---|---|---|---|
|
Total Control States |
4.7 | 7.7 | 3.0% |
|
|
Central Region |
5.7 |
8.7 |
3.0% |
IA, MD, MI, OH, PA, WV |
|
NE Region |
2.1 |
4.2 |
2.1% |
ME, NH, VT |
|
NW Region |
4.6 |
7.2 |
2.6% |
ID, MT, OR, UT, WY |
|
Southern Region |
3.6 |
7.0 |
3.4% |
AL, MS, NC, VA |
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ABOUT NABCA
Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Alexandria, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.