During October, nine-liter control states spirits case sales, stimulated by pyknic sales of Tequila and Cocktails as well as an asthenic comp, grew 3.5% over same period sales last year. Alabama (5.5%), Iowa (9.8%), Michigan (7.1%), Mississippi (11.7%), Montana (4.8%), Utah (4.4%), West Virginia (8.8%), and Wyoming (4.0%) reported monthly growth rates for October that exceeded their twelve month trends. The growth rates for Idaho (2.4%), Montgomery County Maryland (-2.6%), Maine (5.1%), North Carolina (0.7%), New Hampshire (-0.7%), Ohio (2.5%), Oregon (3.4%), Pennsylvania (0.5%), Virginia (1.2%), and Vermont (-0.5%) fell short of matching their twelve month trends. Control state rolling-twelve month volume growth, 3.0%, improved upon September’s reported 2.4%. Spirits volumes have grown 2.8% year-to-date compared to 2.5% a year ago.

Control state spirits shelf dollars were up 5.6% during October while trending at 5.2% during the past twelve months. Alabama (6.4%), Iowa (12.7%), Montgomery County Maryland (2.8%), Maine (9.0%), Michigan (7.5%), Mississippi (13.1%), Montana (6.4%), Ohio (5.8%), Pennsylvania (6.5%), Utah (7.2%), West Virginia (12.0%), and Wyoming (5.3%) reported growth rates exceeding their twelve month trends. Idaho (4.0%), North Carolina (2.1%), New Hampshire (1.9%), Oregon (4.0%), Virginia (1.8%), and Vermont (3.3%) grew shelf dollars at rates below their twelve month trends. Shelf dollars in the control states are up 5.0% year-to-date compared to 4.7% last year.
 
Price/Mix for October is 2.1%, up slightly over September’s 1.9%. 

Tequila, with 6% share of the control states spirits market, was October’s fastest growing category with 15.9% reported and a twelve month trend of 10.1%. Vodka, with 35% share, grew during the same periods at 3.1% and 2.2%, respectively. Cocktails (15.1%), Cordials (1.4%), Gin (1.2%), Rum (1.3%), Tequila (15.9%), and Vodka (3.1%) grew at rates at or above their twelve month trends, whereas Brandy/Cognac (0.3%), Canadian Whiskey (2.6%), Domestic Whiskey (4.0%), Irish Whiskey (13.0%), and Scotch (-0.5%) grew at rates below theirs. 

October’s nine-liter wine case sales growth rate was 0.4%. Pennsylvania (reporting 0.5% nine-liter case growth for wines), New Hampshire (-3.4%), Utah (2.0%), Mississippi (11.9%), Montgomery County Maryland (-3.4%), and Wyoming (1.3%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve month wine volume growth in these six control states was 2.7%, flat with September’s reported 2.7%.

 

 

9L Cases CM % Chg
Shelf $ CM % Chg
Price/Mix
Control States

Total Control States 

-2.9

-0.3

2.6%

 

Central Region 

-4.1

-0.6

3.5%

 IA, MD, MI, OH, PA, WV

NE Region 

0.1

2.7

2.6%

 ME, NH, VT

NW Region 

-4.4

-2.5

1.9%

 ID, MT, OR, UT, WY

Southern Region 

-0.8

0.7

1.5%

 AL, MS, NC, VA

 

Click to view graphs
 

For more information about the NABCA, visit www.nabca.org.

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ABOUT NABCA

Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Alexandria, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.