During the Pre-COVID period, which ended February 2020, the on-premise marketplace in the control states averaged 18.0% share of the 9-liter case spirits market. Beginning March 2020, the control states’ on- and off-premise markets moved capriciously as opposed to their historically consistent, periodic behavior. During April 2022 the on-premise share of the control state spirits market, 18.9%, improved upon its year ago comp, 16.3%, but lagged April’s historical Pre-COVID average, 19.2%.
The on-premise market in the control states grew at 14.3% this April compared to April’s pre-COVID average growth rate of 3.3%, suggesting that the on-premise marketplace’s recovery is continuing.
April’s on-premise 0.3% share shortfall, actual share compared to April’s pre-COVID average share, amounts to more than 16,000 9-liter cases. The on-premise shares of the control state market during the period March, 2020 through April, 2022 are: 18.5%, 18.8%, 9.5%, 0.9%, 3.7%, 10.2%, 10.6%, 11.3%, 12.3%, 12.4%, 9.2%, 6.3%, 9.9%, 12.4%, 15.4%, 16.3, 16.1%, 17.2%, 17.0%, 17.6, 17.2%, 16.6%, 15.4%, 13.5%, 15.4%, 17.7, 19.3%, and 18.9% respectively.
ABOUT NABCA
Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Arlington, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.