Back to Control State Results
Total Control States spirits sales declined by -1.9% in 9L volume with a positive +0.1% in $Vol showing a resultant +2.0% price mix. The rolling 12-month results are trending down from September with +0.2% in 9L volume and +3.0% in $Vol. The only selling days change vs last year was 1 less selling day in Michigan.
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| Spirits-Markets |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf $ % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,017,138 | -1.9% | 1,081,075,819 | 0.1% | 61,671,496 | 0.2% | 13,144,221,775 | 3.0% |
| Alabama | 284,528 | -2.0% | 61,871,912 | 1.0% | 3,508,987 | 1.8% | 754,443,669 | 4.3% |
| Iowa | 246,031 | 1.5% | 39,635,724 | 4.1% | 2,835,965 | 0.1% | 438,155,183 | 4.2% |
| Idaho | 117,329 | -3.2% | 24,705,000 | 2.1% | 1,432,107 | -1.3% | 294,397,985 | 4.1% |
| Mont Co | 43,696 | 3.3% | 10,194,260 | 2.7% | 505,606 | 10.1% | 117,610,534 | 9.8% |
| Maine | 108,722 | -1.3% | 22,646,721 | 6.3% | 1,457,450 | -0.2% | 287,326,630 | 5.8% |
| Michigan | 719,885 | -7.3% | 164,380,163 | -8.1% | 9,175,543 | -1.8% | 2,123,791,256 | -0.9% |
| Mississippi | 198,845 | -3.3% | 33,104,585 | -2.0% | 2.344.408 | -2.9% | 390,068,901 | 3.9% |
| Montana | 81,852 | -0.7% | 15,615,014 | 4.2% | 1,094,108 | 1.0% | 205,520,680 | 5.5% |
| North Carolina | 620,730 | -0.3% | 146,539,977 | 4.3% | 7,501,008 | 2.4% | 1,727,307,712 | 7.9% |
| New Hampshire | 215,420 | -11.8% | 40,527,956 | -17.6% | 2,353,468 | -7.1% | 440,871,287 | -7.1% |
| Ohio | 590,109 | -3.0% | 144,969,379 | 0.0% | 7,158,137 | -0.8% | 1,751,817,532 | 2.0% |
| Oregon | 309,721 | -3.0% | 69,585,984 | -0.6% | 3,773,537 | -0.7% | 837,736,867 | 4.4% |
| Pennsylvania | 689,177 | 5.6% | 133,157,979 | 6.8% | 8,939,151 | 3.8% | 1,726,523,498 | 3.9% |
| Utah | 134,910 | 6.76 | 24,831,806 | 5.0% | 1,710,123 | 6.3% | 321,013,769 | 6.6% |
| Virginia | 495,107 | -1.9% | 121,684,941 | 3.6% | 5,816,099 | -1.5% | 1,382,766,782 | 2.5% |
| Vermont | 37,015 | -6.2% | 8,089,385 | -1.4% | 463,462 | 0.2% | 99,638,369 | 4.3% |
| West Virginia | 67,135 | -0.8% | 10,444,444 | 3.8% | 887,309 | 0.5% | 134,183,070 | 4.2% |
| 61,391 | 56,926 | -0.8% | 9,090,588 | -0.3% | 714,939 | -0.1% | 111,048,050 | 2.7% |
Tequila and Cocktails (driven by canned cocktails) continue to be the growth drivers in October. The decline in Brandy/Cognac is mostly in the Cognac category -31.9% 9L volume (leading to the large negative price mix) and is across multiple brands.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf & % Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 5,017,138 | -1.9% | 1,081,075,819 | 0.1% | 61,671,496 | 0.2% | 13,144,221,775 | 3.0% |
| Brandy/Cognac | 227,250 | -17.7% | 70,891,264 | -22.1% | 3,012,131 | -15.1% | 962,499,742 | -16.8% |
| Cachaca | 759 | 11.9% | 178,304 | 14.5% | 8,622 | -4.4% | 2,033,402 | -8.8% |
| Canadian | 528,705 | -2.2% | 106,099,092 | 1.2% | 6,264,499 | -2.1% | 1,238,542,056 | 0.7% |
| Cocktails | 239,320 | 24.9% | 20,387,233 | 26.5% | 2,857,670 | 32.9% | 231,323,659 | 30.3% |
| Cordials | 365,572 | 1.1% | 77,408,503 | 1.6% | 4,483,703 | 1.3% | 934,817,630 | 2.6% |
| Domestic Whiskey | 808,324 | -0.8% | 229,066,990 | 4.7% | 9,725,427 | 0.5% | 2,689,302,787 | 7.1% |
| Gin | 171,481 | -4.1% | 33,547,934 | 0.5% | 2,195,436 | -4.1% | 425,895,857 | 1.7% |
| Irish | 87,087 | 2.7% | 30,037,512 | 6.4% | 1,047,118 | 2.4% | 360,233,478 | 5.3% |
| Neutral Grain Spirit | 6,753 | -16.9% | 1,430,320 | -15.8% | 73,606 | -13.6% | 15,538,352 | -8.9% |
| Other Imported Whisky | 3,155 | 3.1% | 2,347,185 | 14.6% | 39,404 | 14.5% | 27,199,537 | 22.6% |
| Rum | 425,106 | -6.6% | 64,675,421 | -4.8% | 5,590,167 | -3.6% | 844,285,388 | -0.8% |
| Scotch | 97,436 | -6.6% | 40,385,077 | -4.9% | 1,194,256 | -4.7% | 494,224,398 | -1.4% |
| Tequila | 479,938 | 5.6% | 168,686,007 | 9.5% | 5,844,325 | 11.4% | 2,032,347,413 | 16.5% |
| Vodka | 1,576,247 | -3.4% | 235,926,349 | -3.0% | 19,335,104 | -1.4% | 2,885,908,498 | 0.5% |
Wine declined by -1.0% in 9L volume and -1.4% in $Vol for the month showing a negative price mix of -0.4%. The rolling 12-month result is -5.5% in 9L volume and -2.0% in $Vol. The six markets where the state is the sole wholesaler for wines (highlighted in the table below) account for 99.5% of the $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 1,397,098 | -1.0% | 143,229,336 | -1.4% | 17,459,441 | -5.5% | 1,838,612,680 | -2.0% |
| Alabama | 2460 | -8.7% | 149,811 | 3.0% | 31,679 | -4.6% | 1,797,815 | -0.1% |
| Idaho | 704 | -13.9% | 96,467 | -8.6% | 9,616 | -7.9% | 1,300,308 | -3.5% |
| Mont Co | 74,897 | 0.0% | 10,479,177 | 3.4% | 902,872 | -1.7% | 123,991,118 | 2.0% |
| Mississippi | 133,641 | -8.5% | 12,403,725 | 2.1% | 1,543,044 | -6.6% | 131,344,822 | 0.3% |
| Montana | 423 | 12.7% | 79,703 | 11.2% | 5,158 | -6.8% | 882,032 | 7.3% |
| New Hampshire | 283,197 | -3.6% | 32,624,214 | -0.5% | 2,991,574 | -5.8% | 333,587,820 | -2.2% |
| Pennsylvania | 750,606 | 2.7% | 70,200,141 | -3.1% | 9,924,021 | -5.7% | 1,008,309,011 | -3.8% |
| Utah | 111,985 | -6.1% | 13,289,238 | -1.3% | 1,546,799 | -2.5% | 188,643,176 | 6.0% |
| Virginia | 2,828 | 1.0% | 470,819 | 5.3% | 31,595 | -34.8% | 5,101,078 | -16.8% |
| Vermont | 807 | -5.4% | 111,318 | 3.8% | 9,272 | -7.2% | 1,212,514 | -0.9% |
| West Virginia | 434 | -7.9% | 22,596 | -24.1% | 5,017 | 0.8% | 290,005 | -3.7% |
| Wyoming | 35,117 | -8.8% | 3,302,090 | -0.7% | 458,686 | -9.0% | 42,148,902 | -5.1% |
For spirits, the On-Premise channel grew +1.0% in 9L volume with $Vol growth of +6.8% showing a positive price mix of +5.8%. Rolling 12-month 9L volume is at +20.8% with $Vol at +27.4%. The channel represents 16.7% of the total Control States spirits value for October up from 16.5% for Rolling 12-months. Wines in the channel were +1.2% in 9L volume and +7.3% in $Vol.
| Spirits-Categories |
9L CMTY |
9L % Chg | Shelf $ CMTY |
Shelf $ |
9L R12TY | 9L R12 % |
Shelf $ R12TY | Shelf &% Chg |
|---|---|---|---|---|---|---|---|---|
| Total Control | 743,127 | 1.0% | 180,827,055 | 6.8% | 9,159,226 | 20.8% | 2,164,240,495 | 27.4% |
| Alabama | 45,493 | 1.0% | 9,938,329 | 4.7% | 555,388 | 11.2% | 120,641,416 | 15.1% |
| Idaho | 19,172 | 0.1% | 4,474,712 | 6.7% | 244,878 | 6.9% | 55,765,883 | 14.7% |
| Michigan | 102,597 | -3.9% | 24,943,253 | -1.6% | 1,327,681 | 34.0% | 315,678,512 | 38.9% |
| Mississippi | 13,427 | -6.7% | 2,036,133 | 3.6% | 167,197 | -3.3% | 23,449,727 | 01.% |
| Mont Co | 8,583 | 3.1% | 2,342,809 | 5.3% | 103,056 | 39.2% | 26,624,559 | 41.6% |
| New Hampshire | 30,893 | 3.2% | 6,389,369 | 7.2% | 322,568 | 10.9% | 64,790,710 | 15.1% |
| North Carolina | 82,405 | 5.9% | 22,993,032 | 13.8% | 985,600 | 24.7% | 263,835,402 | 34.0% |
| Ohio | 139,908 | -0.1% | 35,816,331 | 6.7% | 1,731,600 | 11.2% | 431,170,417 | 16.8% |
| Oregon | 60,979 | 10.2% | 14,622,279 | 14.9% | 728,523 | 42.0% | 169,970,770 | 54.1% |
| Pennsylvania | 130,837 | 1.9% | 30,906,664 | 9.3% | 1,637,445 | 24.7% | 375,580,842 | 29.4% |
| Utah | 11,347 | 12.5% | 3,124,242 | 14.0% | 144,951 | 22.6% | 40,485,864 | 29.2% |
| Vermont | 7,444 | -2.5% | 1,941,312 | 3.3% | 91,718 | 36.2% | 23,399,975 | 42.3% |
| Virginia | 82,107 | -2.4% | 19,883,927 | 3.4% | 1,007,527 | 17.7% | 233,041,641 | 24.6% |
| Wyoming | 7,933 | -4.4% | 1,414,663 | -2.8% | 111,095 | 1.5% | 19,804,778 | 6.4% |