TENTATIVE agenda for the 89th Annual Conference, which will be held in May 2026. Please check back as this information may change.
SUNDAY, MAY 17, 2026 |
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| 2:00 PM - 7:30 PM | Registration, Grand Sonoran Foyer |
| 6:30 PM - 7:30 PM | Happy Hour, Ballroom Lawn |
MONDAY, MAY 18, 2026 |
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| 8:00 AM - 9:00 PM | Registration (Grand Sonoran Foyer) |
| 1:00 PM - 2:15 PM | Public Affairs Committee (Invite Only) Governance Committee (Invite Only) Pension Plan Trustees (Invite Only) |
| 1:30 PM - 3:00 PM | Industry Advisory Committee (Invite Only) (Desert Suite 3-5) |
| 2:30 PM - 3:30 PM | Workshop I: Navigating the Latest Legislative Trends: Impacts on Alcohol Regulation and Policy (Wildflower BC) |
| 2:30 PM - 3:30 PM | Workshop II: Modernization and Innovation that Deliver (Wildflower A) |
| 6:30 PM - 9:30 PM | NABCA Town Center & Dinner (Grand Canyon Ballroom) |
TUESDAY, MAY 19, 2026 |
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| 7:30 AM - 6:00 PM | Registration & Annual Banquet Table Selection (Grand Sonoran Foyer) |
| 7:30 AM - 8:45 AM | Breakfast (Sunset Lawn) |
| 9:00 AM - 10:30 AM | Morning General Session: The Art of Navigating Change with Erik Wahl (Grand Sonoran Ballroom) |
| 10:30 AM - 10:45 AM | Morning Coffee Break (Grand Sonoran Foyer) |
| 10:45 AM - 11:45 AM | Seven Leadership & Life Lessons with Susan O’Malley (Grand Sonoran Ballroom) |
| 11:45 AM - 2:00 PM | NABCA Trade Show & Lunch (Grand Saguaro Ballroom) |
| 2:15 PM - 3:55 PM |
THC Workshop: Getting Down into the Weeds: 30 Minute THC Workshops
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| 6:30 PM - 9:30 PM | NABCA Town Center & Dinner (Grand Canyon Ballroom) |
WEDNESDAY, MAY 20, 2026 |
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| 7:30 AM – 3:00 PM | Registration & Annual Banquet Table Selection (Grand Sonoran Foyer) |
| 7:30 AM – 8:45 AM | Breakfast (Sunset Lawn) |
| 9:00 AM – 10:30 AM | Morning General Session: Leading a Switch with Dan Heath & Chair-Elect Speech, (Grand Sonoran Ballroom) |
| 10:30 AM – 10:45 AM | Morning Coffee Break (Grand Sonoran Foyer) |
| 10:45 AM – 11:45 AM | Ready To Drink Cocktails: What's Fueling One of the Only Growth Engines in Beverage Alcohol? (Grand Saguaro Ballroom) |
| 11:45 AM – 2:00 PM | NABCA Trade Show & Lunch (Grand Saguaro Ballroom) |
| 2:15 PM – 4:00 PM | Killing Headwinds: Pivotal Challenges Facing the Alcohol Industry (Wildflower Ballroom) |
| 6:00 PM – 7:00 PM | Annual Banquet Reception (Grand Sonoran Ballroom) |
| 7:00 PM – 11:00 PM | Annual Banquet (Grand Sonoran Ballroom) |
THURSDAY, MAY 21, 2026 |
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| Departures | |