TENTATIVE agenda for the 89th Annual Conference, which will be held in May 2026. Please check back as this information may change.

 

SUNDAY, MAY 17, 2026
2:00 PM - 7:30 PM Registration, Grand Sonoran Foyer
6:30 PM - 7:30 PM Happy Hour, Ballroom Lawn
MONDAY, MAY 18, 2026
8:00 AM - 9:00 PM Registration, Grand Sonoran Foyer
1:00 PM - 2:00 PM Public Affairs Committee (Invite Only), Pinnacle Peak 1
Governance Committee (Invite Only), Pinnacle Peak 1
1:30 PM - 3:00 PM Industry Advisory Committee (Invite Only) Desert Suite 3-5
2:30 PM - 3:30 PM Workshop I: Navigating the Latest Legislative Trends: Impacts on Alcohol Regulation and Policy, Wildflower BC
2:30 PM - 3:30 PM Workshop II:  Modernization and Innovation that Deliver, Wildflower A
6:30 PM - 9:30 PM NABCA Town Center & Dinner, Grand Canyon Ballroom 

TUESDAY, MAY 19, 2026
7:30 AM - 6:00 PM Registration & Annual Banquet Table Selection, Grand Sonoran Foyer
7:30 AM - 8:45 AM Breakfast, Sunset Lawn
9:00 AM - 10:30 AM Morning General Session: The Art of Navigating Change with Erik Wahl, Grand Sonoran Ballroom
10:30 AM - 10:45 AM Morning Coffee Break, Grand Sonoran Foyer   
10:45 AM - 11:45 AM 7 Lessons in Leadership & Life Lessons with Susan O’Malley, Grand Sonoran Ballroom
11:45 AM - 2:00 PM NABCA Trade Show & Lunch, Grand Saguaro Ballroom
2:15 PM - 3:55P PM

THC Workshop: Getting Down into the Weeds: 30 Minute THC Workshops 
(Concurrent Sessions: participants can rotate between each session within the specified time frame.)

  1. Hemp Industry (Wildflower B)
  2. Econ/Gen Z (Wildflower C)
  3. Public Policy (Wildflower A)
6:30 PM - 9:30 PM NABCA Town Center & Dinner, Grand Canyon Ballroom 

WEDNESDAY,  MAY 20, 2026
7:30 AM – 3:00 PM  Registration & Annual Banquet Table Selection, Grand Sonoran Foyer
7:30 AM – 8:45 AM Breakfast, Sunset Lawn
 9:00 AM – 10:30 AM  Morning General Session: Leading a Switch with Dan Heath & Chair-Elect Speech, Grand Sonoran Ballroom
10:30 AM – 10:45 AM Morning Coffee Break, Wildflower Ballroom
10:45 AM – 11:45 AM Ready To Drink Cocktails: What's Fueling One of the Only Growth Engines in Beverage Alcohol?, Wildflower Ballroom
11:45 AM – 2:00 PM NABCA Trade Show & Lunch, Grand Saguaro Ballroom
2:15 PM – 4:00 PM Killing Headwinds: Pivotal Challenges Facing the Alcohol Industry, Wildflower Ballroom
 6:00 PM – 7:00 PM Annual Banquet Reception, Grand Sonoran Ballroom
7:00 PM – 11:00 PM Annual Banquet, Grand Sonoran Ballroom

THURSDAY, MAY 21, 2026
  Departures