TENTATIVE agenda for the 89th Annual Conference, which will be held in May 2026. Please check back as this information may change.
SUNDAY, MAY 17, 2026 |
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| 2:00 PM - 7:30 PM | Registration, Grand Sonoran Foyer |
| 5:30 PM - 6:30 PM | *Chair's Reception, Botanical Boardroom (Invite Only) |
| 6:30 PM - 7:30 PM | Happy Hour, Ballroom Lawn |
MONDAY, MAY 18, 2026 |
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| 8:00 AM - 9:00 PM | Registration, Grand Sonoran Foyer |
| 1:00 PM - 2:00 PM | Public Affairs Committee & Governance Committee (Invite Only) |
| 1:30 PM - 3:00 PM | Industry Advisory Committee (Invite Only) |
| 2:30 PM - 3:30 PM | Workshop I: Navigating the Legislative & Public Policy Landscape |
| 2:30 PM - 3:30 PM | Workshop II: Building the NABCA Tech Future (Tech and Supply Chain/DCL) |
| 4:30 PM - 5:30 PM | Board of Directors Meeting (Invite Only) |
| 6:30 PM - 9:30 PM | NABCA Town Center & Dinner, Grand Canyon Ballroom |
TUESDAY, MAY 19, 2026 |
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| 7:30 AM - 6:00 PM | Registration & Annual Banquet Table Selection, Grand Sonoran Foyer |
| 7:30 AM - 8:45 AM | Breakfast, Sunset Lawn |
| 9:00 AM - 10:30 AM | Morning General Session: The Art of Navigating Change with Erik Wahl, Grand Sonoran Ballroom |
| 10:30 AM - 10:45 AM | Morning Coffee Break, Grand Sonoran Foyer |
| 10:45 AM - 11:45 AM | 7 Lessons in Leadership & Life Lessons with Susan O’Malley, Grand Sonoran Ballroom |
| 11:45 AM - 2:00 PM | NABCA Trade Show & Lunch, Grand Saguaro Ballroom |
| 2:15 PM - 2:45 PM | THC Workshop: Getting Down into the Weeds (Choose Public Policy, Hemp Industry OR Alcohol Industry |
| 2:50 PM - 3:20 PM | THC Workshop: Getting Down into the Weeds (Choose Public Policy, Hemp Industry OR Alcohol Industry |
| 3:25 PM - 3:55 PM | THC Workshop: Getting Down into the Weeds (Choose Public Policy, Hemp Industry OR Alcohol Industry |
| 6:30 PM - 9:30 PM | NABCA Town Center & Dinner, Grand Canyon Ballroom |
WEDNESDAY, MAY 20, 2026 |
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| 7:30 AM – 3:00 PM | Registration & Annual Banquet Table Selection, Grand Sonoran Foyer |
| 7:30 AM – 8:45 AM | Breakfast, Sunset Lawn |
| 9:00 AM – 10:30 AM | Morning General Session: Leading a Switch with Dan Heath & Chair-Elect Speech, Grand Sonoran Ballroom |
| 10:30 AM – 10:45 AM | Morning Coffee Break, Wildflower Ballroom |
| 10:45 AM – 12:00 PM | Ready To Drink Cocktails: What's Fueling One of the Only Growth Engines in Beverage Alcohol?, Wildflower Ballroom |
| 12:00 PM – 2:00 PM | NABCA Trade Show & Lunch, Grand Saguaro Ballroom |
| 2:15 PM – 4:00 PM | Killing Headwinds: Pivotal Challenges Facing the Alcohol Industry, Wildflower Ballroom |
| 6:00 PM – 7:00 PM | Connect, Respect, Elevate & Celebrate! Annual Banquet Reception, Grand Sonoran Ballroom |
| 7:00 PM – 11:00 PM | Connect, Respect, Elevate & Celebrate! Annual Banquet, Grand Sonoran Ballroom |
THURSDAY, MAY 21, 2026 |
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| Departures | |