Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Association Between Stricter Alcohol Advertising Regulations and Lower Hazardous Drinking Across European Countries: Alcohol and Advertising Regulations

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Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

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Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective

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How Does the Alcohol Industry Attempt to Influence Marketing Regulations? A Systematic Review

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  1. Regulation of Alcohol Marketing in Australia: A Critical Review of the Alcohol Beverages Advertising Code Scheme's New Placement Rules: Review of ABAC Scheme Placement Rules
    Pierce H, Stafford J, Pettigrew S, Kameron C, Keric D, Pratt IS. Drug and Alcohol Review. 38(1), 16-24.
    Date: 2019
  2. Youth Perceptions of Alcohol Advertising: Are Current Advertising Regulations Working?
    Aiken A, Lam T, Gilmore W, Burns L, Chikritzhs T, Lenton S, Allsop S. Australian and New Zealand Journal of Public Health. 42(3), 234-239.
    Date: 2018
  3. Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective
    Esser MB, Jernigan DH. Annual Review of Public Health. 39(1), 385-401.
    Date: 2018
  4. Stakeholder Framing of Advertising Legislation: An Analysis of Media and Parliamentary Representations of the Loi Évin in the United Kingdom
    Hessari NM, Knai C, Gallopel-Morvan K, Petticrew M, Landreat MG. Journal of Studies on Alcohol and Drugs. 79(4), 532-538.
    Date: 2018
  5. Vulnerability to Alcohol‐Related Problems: A Policy Brief with Implications for the Regulation of Alcohol Marketing
    Babor TF, Robaina K, Noel JK, Ritson EB. Addiction. 112(S1), 94-101.
    Date: 2017
  6. The Myriad Influences of Alcohol Advertising on Adolescent Drinking
    Berey BL, Loparco C, Leeman RF, Grube JW. Current Addiction Reports. 4(2), 172-183.
    Date: 2017
  7. France's Évin Law on the Control of Alcohol Advertising: Content, Effectiveness and Limitations: French Students' Exposure and Receptivity to Alcohol Advertising
    Gallopel-Morvan K, Spilka S, Mutatayi C, Rigaud A, Lecas F, Beck F. Addiction. 112(S1), 86-93.
    Date: 2017
  8. International Codes and Agreements to Restrict the Promotion of Harmful Products Can Hold Lessons for the Control of Alcohol Marketing
    Landon J, Lobstein T, Godfrey F, Johns P, Brookes C, Jernigan D. Addiction. 112, 102-108.
    Date: 2017
  9. Analysis of Alcohol Industry Submissions Against Marketing Regulation
    Martino FP, Miller PG, Coomber K, Hancock L, Kypri K. PloS One. 12(1), e0170366.
    Date: 2017
  10. Trade Law and Alcohol Regulation: What Role for a Global Alcohol Marketing Code?
    Mitchell AD, Casben J. Addiction. 112(S1), 109-116.
    Date: 2017
  11. Predicting Regulatory Compliance in Beer Advertising on Facebook
    Noel JK, Babor TF. Alcohol and Alcoholism (Oxford, Oxfordshire). 52(6), 730-736.
    Date: 2017
  12. Industry Self‐Regulation of Alcohol Marketing: A Systematic Review of Content and Exposure Research
    Noel JK, Babor TF, Robaina K. Addiction. 112(S1), 28-50.
    Date: 2017
  13. Alcohol Advertising and Public Health: Systems Perspectives Versus Narrow Perspectives
    Petticrew M, Shemilt I, Lorenc T, Marteau TM, Melendez-Torres GJ, O'Mara-Eves A, Thomas J. Journal of Epidemiology and Community Health. 71(3), 308-312.
    Date: 2017
  14. When Evidence is Not Enough: A Case Study on Alcohol Marketing Legislation in Brazil
    Vendrame A. Addiction. 112(S1), 81-85.
    Date: 2017
  15. Comparing Alcohol Marketing and Alcohol Warning Message Policies Across Canada
    Wettlaufer A, Cukier SN, Giesbrecht N. Substance Use & Misuse. 52(10), 1364-1374.
    Date: 2017
  16. Alcohol Regulation, Communication Strategies and Underage Alcohol Consumption in Spain
    Rodriguez-Sanchez C, Sancho-Esper FM. Journal of Social Marketing. 6(4), 390-411.
    Date: 2016
  17. Assessing the Impact of Stricter Alcohol Advertising Standards: The Case of Beam Global Spirits
    Ross CS, Sparks A, Jernigan DH. Journal of Public Affairs. 16(3), 245-254.
    Date: 2016
  18. A Behavioral Economic Model of Alcohol Advertising and Price
    Saffer H, Dave D, Grossman M. Health Economics. 25(7), 816-828.
    Date: 2016
  19. How Does the Alcohol Industry Attempt to Influence Marketing Regulations? A Systematic Review
    Savell E, Fooks G, Gilmore AB. Addiction. 111(1), 18-32.
    Date: 2016
  20. Baltimore City's Landmark Alcohol and Tobacco Billboard Ban: An Implementation Case Study
    Meisel PL, Sparks A, Eck R, Jernigan D. Injury Prevention: Journal of the International Society for Child and Adolescent Injury Prevention. 21(1), 63-67.
    Date: 2015
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