Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

How Does the Alcohol Industry Attempt to Influence Marketing Regulations? A Systematic Review

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Association Between Stricter Alcohol Advertising Regulations and Lower Hazardous Drinking Across European Countries: Alcohol and Advertising Regulations

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Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

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Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective

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  1. Parental Restriction of Mature-Rated Media and Its Association with Substance Use Among Argentinean Adolescents
    Mejia RMDP, Pérez AM, Peña LM, Morello PMD, Kollath-Cattano CP, Braun SMD, Sargent JDMD. Academic Pediatrics. 16(3), 282-289.
    Date: 2015
  2. Association Between Stricter Alcohol Advertising Regulations and Lower Hazardous Drinking Across European Countries: Alcohol and Advertising Regulations
    Bosque-Prous M, Espelt A, Guitart AM, Bartroli M, Villalbí JR, Brugal MT. Addiction. 109(10), 1634-1643.
    Date: 2014
  3. Alcohol Ads on Public Transit: Policies from Major Metropolitan Areas in the United States
    Mart S, Blakemore J. World Medical & Health Policy. 6(3), 280-291.
    Date: 2014
  4. Overturn of the Proposed Alcohol Advertising Ban in Lithuania
    Paukštė E, Liutkutė V, Štelemėkas M, Goštautaitė Midttun N, Veryga A. Addiction. 109(5), 711-719.
    Date: 2014
  5. Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents
    Siegfried N, Pienaar DC, Ataguba JE, Volmink J, Kredo T, Jere M, Parry CDH. The Cochrane Database of Systematic Reviews. 11, CD010704.
    Date: 2014
  6. Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008-2010
    Smith KC, Cukier S, Jernigan DH. American Journal of Public Health. 104(10), 1901-1911.
    Date: 2014
  7. New Opportunities in Social Media for Ad-Restricted Alcohol Products: The Case of 'Yeni Rak?'
    Uzunoglu E, Öksüz B. Journal of Marketing Communications. 20(4), 270.
    Date: 2014
  8. State Laws to Reduce the Impact of Alcohol Marketing on Youth: Current Status and Model Policies
    Mosher JF, Cohen EN. Center on Alcohol Marketing and Youth (CAMY), John's Hopkins University. Baltimore, MD. [Accessed: 2012-07-31. Archived By Webcite® At Http: //Www.Webcitation.Org/69Zykmnki]. .
    Date: 2012 (archived)
  9. What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking?
    Nelson JP. International Journal of Environmental Research and Public Health. 7(3), 870-926.
    Date: 2010 (archived)
  10. Assessment of Self-Regulatory Code Violations in Brazilian Television Beer Advertisements
    Vendrame A, Pinsky I, e Silva RS, Babor T. Journal of Studies on Alcohol and Drugs. 71(3), 445-451.
    Date: 2010 (archived)
  11. Effects of Youth, Price, and Audience Size on Alcohol Advertising in Magazines
    Nelson JP, Young DJ. Health Economics. 17, 551-556.
    Date: 2007 (archived)
  12. Prevention of Deaths from Harmful Drinking in the United States: The Potential Effects of Tax Increases and Advertising Bans on Young Drinkers
    Hollingworth W, Ebel BE, McCarty CA, Garrison MM, Christakis DA, Rivara FP. Journal of Studies on Alcohol. 67(2), 300-308.
    Date: 2006 (archived)
  13. Alcohol Advertising in Magazines: Do Beer, Wine, and Spirits Ads Target Youth?
    Nelson JP. Contemporary Economic Policy. 24(3), 375-369.
    Date: 2006 (archived)
  14. Advertising and Alcohol Consumption in the UK
    Dorsett J, Dickerson S. International Journal of Advertising. 23(2), 149-171.
    Date: 2004 (archived)
  15. Alcohol Advertising Policies in the United States: National Promotion and Control Initiatives
    Giesbrecht N, Johnson SP, Anglin L, Greenfield TK, Kavanagh L. Contemporary Drug Problems. 31(4), 673-710.
    Date: 2004 (archived)
  16. Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects Using State Panel Data
    Nelson JP. Review of Industrial Organization. 22(1), 1-25.
    Date: 2003 (archived)
  17. Alcohol Advertising and Youth
    Saffer H. Journal of Studies on Alcohol: Supplement(14). 173-181.
    Date: 2002 (archived)
  18. Alcohol Consumption and Alcohol Advertising Bans
    Saffer H, Dave D. Applied Economics. 34(11), 1325-1334.
    Date: 2002 (archived)
  19. Effects of Threatening Visuals and Announcer Differences on Responses to Televised Alcohol Warnings
    Slater MD, Karan DN, Rouner D, Walters D. Journal of Applied Communication Research. 30(1), 27-49.
    Date: 2002 (archived)
  20. The Italian Debate on Alcohol Advertising Regulation
    Beccaria F. Contemporary Drug Problems. 28(4), 719-737.
    Date: 2001 (archived)
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