Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective

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How Does the Alcohol Industry Attempt to Influence Marketing Regulations? A Systematic Review

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Association Between Stricter Alcohol Advertising Regulations and Lower Hazardous Drinking Across European Countries: Alcohol and Advertising Regulations

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Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

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  1. Do Advertising Bans Work?
    Nelson JP, Young DJ. International Journal of Advertising. 20(3), 273-297.
    Date: 2001 (archived)
  2. Dutch Tighten their Rules on Advertising of Alcohol
    Sheldon T. British Medical Journal. 320(7242), 1094.
    Date: 2000 (archived)
  3. Broadcast Advertising and United States Demand for Alcoholic Beverages
    Nelson JP. Southern Economic Journal. 65(4), 774-790.
    Date: 1999 (archived)
  4. Image Advertisements for Alcohol Products: is there Appeal Associated with Adolescents’ Intention to Consume Alcohol
    Kelly KJ, Edwards RW. Adolescence. 33(129), 47-59.
    Date: 1998 (archived)
  5. Alcohol Regulation and Domestic Violence Towards Children
    Markowitz S, Grossman M. Contemporary Economic Policy. 16, 309-320.
    Date: 1998 (archived)
  6. Alcohol Warnings in TV Beer Advertisements
    Slater MD, Domenech MM. Journal of Studies on Alcohol. 56(3), 361-367.
    Date: 1995 (archived)
  7. Advertising, Price, and Welfare: Evidence from the United States Brewing Industry
    Tremblay CH, Tremblay VJ. Southern Economic Journal. 62(2), 367-321.
    Date: 1995 (archived)
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