Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

Effects of Posted Point-Of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes

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Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA

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Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions Towards Alcohol Consumption

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If You Drink Alcohol, Then You Will Get Cancer': Investigating How Reasoning Accuracy is Affected by Pictorially Presented Graphic Alcohol Warnings

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The Effectiveness of Alcohol Warning Labels in the Prevention of Fetal Alcohol Spectrum Disorder: A Brief Review

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  1. Understanding Standard Drinks and Drinking Guidelines
    Kerr WC, Stockwell T. Drug and Alcohol Review. 31(2), 200-205.
    Date: 2012 (archived)
  2. [Editorial] Constructing and Responding to Low-Risk Drinking Guidelines: Conceptualization, Evidence and Reception
    Stockwell T, Room R. Drug and Alcohol Review. 31(2), 121-125.
    Date: 2012 (archived)
  3. The Impact of More Visible Standard Drink Labeling on Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?
    Jones SC, Parri G. Drug and Alcohol Review. 28(3) 230-234.
    Date: 2009 (archived)
  4. Warnings on Alcohol Containers and Advertisements: International Experience and Evidence on Effects
    Wilkinson C, Room R. Drug and Alcohol Review. 28(4), 426-435.
    Date: 2009 (archived)
  5. What Am I Drinking?
    Bui M, Burton S, Howlett E, Kozup JC. The Journal of Consumer Affairs. 42(1), 81-99.
    Date: 2008 (archived)
  6. Do Alcohol Warning Labels Influence Men’s and Women’s Attempts to Deter Others from Driving When Intoxicated?
    Tam TW, Greenfield TK. Paper presented at Applied Ergonomics International, Las Vegas, NV (Emeryville: ARG Working Paper E710). .
    Date: 2008 (archived)
  7. The Effects of Warning- Label Placement in Print Ads: A Social Contract Perspective
    Torres IM, Sierra JJ, Heiser RS. Journal of Advertising (Special Issue: Responsibility in Advertising). 36(2), 49-62.
    Date: 2007 (archived)
  8. Longitudinal Relationship Between the Alcohol Warning Label and Alcohol Consumption
    MacKinnon DP, Nohre L, Cheong J, Stacy AW, Pentz MA. Journal of Studies on Alcohol. 62(2), 221-227.
    Date: 2001 (archived)
  9. The Alcohol Warning and Adolescents: 5-Year Effects
    MacKinnon DP, Nohre L, Pentz MA, Stacy AW. American Journal of Public Health. 90(10), 1589-1594.
    Date: 2000 (archived)
  10. Long-Term Effects of Alcohol Warning Labels: Findings from a Comparison of the United States and Ontario, Canada
    Greenfield TK Graves KL Kaskutas LA . Psychology and Marketing 16(3):261-282. .
    Date: 1999 (archived)
  11. Warning Labels: Evidence of Harm Reduction from Long-Term American Surveys
    Greenfield TK. Alcohol: Minimizing the Harm (pp. 105-125). London, England: Free Association Books. .
    Date: 1997 (archived)
  12. Alcohol Warning Labels for Prevention: National Survey Findings
    Greenfield TK, Graves KL, Kaskutas LA. Alcohol Health and Research World. 17(1):67-75.
    Date: 1993 (archived)
  13. Influencing the Labelling of Alcoholic Beverage Containers: Informing the Public
    Stockwell T. Addiction. 88(Suppl), 53-60.
    Date: 1993 (archived)
  14. Public Support for Warning Labels on Alcoholic Beverage Containers
    Hilton ME, Kaskutas L. British Journal of Addiction. 86(10), 1323-1333.
    Date: 1991 (archived)
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