Promotion
The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions.
- Long-Term Effects of Alcohol Warning Labels: Findings from a Comparison of the United States and Ontario, CanadaGreenfield TK Graves KL Kaskutas LA . Psychology and Marketing 16(3):261-282. .Date: 1999 (archived)
- Broadcast Advertising and United States Demand for Alcoholic BeveragesNelson JP. Southern Economic Journal. 65(4), 774-790.Date: 1999 (archived)
- A Frequency and Content Analysis of Alcohol Advertising on Brazilian TelevisionPinsky I, Silva MTA. Journal of Studies on Alcohol. 60(3), 394-399.Date: 1999 (archived)
- Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters Among Consumers Over and Under the Legal Drinking AgeGarretson JA, Burton S. Journal of Public Policy and Marketing. 17(1), 35-47.Date: 1998 (archived)
- Image Advertisements for Alcohol Products: is there Appeal Associated with Adolescents’ Intention to Consume AlcoholKelly KJ, Edwards RW. Adolescence. 33(129), 47-59.Date: 1998 (archived)
- Alcohol Regulation and Domestic Violence Towards ChildrenMarkowitz S, Grossman M. Contemporary Economic Policy. 16, 309-320.Date: 1998 (archived)
- Warning Labels: Evidence of Harm Reduction from Long-Term American SurveysGreenfield TK. Alcohol: Minimizing the Harm (pp. 105-125). London, England: Free Association Books. .Date: 1997 (archived)
- Alcohol Advertising and Motor Vehicle FatalitiesSaffer H. Review of Economics and Statistics. 79: 431-432.Date: 1997 (archived)
- Brand Marketing: An Information Processing PerspectivePenrice D. Harvard Business Review. 73(3), 13-14.Date: 1995 (archived)
- Alcohol Warnings in TV Beer AdvertisementsSlater MD, Domenech MM. Journal of Studies on Alcohol. 56(3), 361-367.Date: 1995 (archived)
- Advertising, Price, and Welfare: Evidence from the United States Brewing IndustryTremblay CH, Tremblay VJ. Southern Economic Journal. 62(2), 367-321.Date: 1995 (archived)
- Alcohol Warning Labels for Prevention: National Survey FindingsGreenfield TK, Graves KL, Kaskutas LA. Alcohol Health and Research World. 17(1):67-75.Date: 1993 (archived)
- Influencing the Labelling of Alcoholic Beverage Containers: Informing the PublicStockwell T. Addiction. 88(Suppl), 53-60.Date: 1993 (archived)
- Public Support for Warning Labels on Alcoholic Beverage ContainersHilton ME, Kaskutas L. British Journal of Addiction. 86(10), 1323-1333.Date: 1991 (archived)