Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. Media Alcohol Advertising with Drinking Behaviors Among Young Adolescents in Taiwan
    Chen C-Y, Huang H-Y, Tseng F-Y, Chiu Y-C, Chen WJ. Drug and Alcohol Dependence. 177, 145-152.
    Date: 2017
  2. Effects of Posted Point-Of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes
    Cil G. Journal of Health Economics. 53, 131-155.
    Date: 2017
  3. Exposure to Alcohol Advertising and Adolescents' Drinking Beliefs: Role of Message Interpretation
    Collins RL, Martino SC, Kovalchik SA, D'Amico EJ, Shadel WG, Becker KM, Tolpadi A. Health Psychology: Official Journal of the Division of Health Psychology, APA. 36(9), 890-897.
    Date: 2017
  4. Predictors of Awareness of Standard Drink Labelling and Drinking Guidelines to Reduce Negative Health Effects Among Australian Drinkers
    Coomber K, Jones SC, Martino F, Miller PG. Drug and Alcohol Review. 36(2), 200-209.
    Date: 2017
  5. Factors Associated with Younger Adolescents' Exposure to Online Alcohol Advertising
    D'Amico EJ, Martino SC, Collins RL, Shadel WG, Tolpadi A, Kovalchik S, Becker KM. Psychology of Addictive Behaviors: Journal of the Society of Psychologists in Addictive Behaviors. 31(2), 212-219.
    Date: 2017
  6. The Effectiveness of Current French Health Warnings Displayed on Alcohol Advertisements and Alcoholic Beverages
    Dossou G, Gallopel-Morvan K, Diouf J-F. European Journal of Public Health. 27(4), 699-704.
    Date: 2017
  7. ‘Unintended’ Audiences of Alcohol Advertising: Exposure and Drinking Behaviors Among Australian Adolescents
    Faulkner A, Azar D, White V. Journal of Substance Use. 22(1), 108-112.
    Date: 2017
  8. France's Évin Law on the Control of Alcohol Advertising: Content, Effectiveness and Limitations: French Students' Exposure and Receptivity to Alcohol Advertising
    Gallopel-Morvan K, Spilka S, Mutatayi C, Rigaud A, Lecas F, Beck F. Addiction. 112(S1), 86-93.
    Date: 2017
  9. Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional a Digital Media: Results of a Pilot Survey
    Jernigan DH, Padon A, Ross C, Borzekowski D. Alcoholism: Clinical and Experimental Research. 41(3), 618-625.
    Date: 2017
  10. Should I Drink Responsibly, Safely or Properly? Confusing Messages About Reducing Alcohol-Related Harm
    Jones SC, Hall S, Kypri K. PloS one. 12(9), e0184705.
    Date: 2017
  11. Visual Attention to Alcohol Cues and Responsible Drinking Statements Within Alcohol Advertisements and Public Health Campaigns: Relationships with Drinking Intentions and Alcohol Consumption in the Laboratory
    Kersbergen I, Field M. Psychology of Addictive Behaviors: Journal of the Society of Psychologists in Addictive Behaviors. 31(4), 435-446.
    Date: 2017
  12. Alcohol Consumers' Attention to Warning Labels and Brand Information on Alcohol Packaging: Findings from Cross-Sectional and Experimental Studies
    Kersbergen I, Field M. BMC public health. 17(1), 123-111.
    Date: 2017
  13. Alcohol Advertising in Magazines and Underage Readership: Are Underage Youth Disproportionately Exposed?
    King C, Siegel M, Ross CS, Jernigan DH. Alcoholism: Clinical and Experimental Research. 41(10), 1775-1782.
    Date: 2017
  14. International Codes and Agreements to Restrict the Promotion of Harmful Products Can Hold Lessons for the Control of Alcohol Marketing
    Landon J, Lobstein T, Godfrey F, Johns P, Brookes C, Jernigan D. Addiction. 112, 102-108.
    Date: 2017
  15. Analysis of Alcohol Industry Submissions Against Marketing Regulation
    Martino FP, Miller PG, Coomber K, Hancock L, Kypri K. PloS One. 12(1), e0170366.
    Date: 2017
  16. Trade Law and Alcohol Regulation: What Role for a Global Alcohol Marketing Code?
    Mitchell AD, Casben J. Addiction. 112(S1), 109-116.
    Date: 2017
  17. The Party Effect: Prediction of Future Alcohol Use Based on Exposure to Specific Alcohol Advertising Content
    Morgenstern M, Li Z, Li Z, Sargent JD. Addiction. 112(1), 63-70.
    Date: 2017
  18. Predicting Regulatory Compliance in Beer Advertising on Facebook
    Noel JK, Babor TF. Alcohol and Alcoholism (Oxford, Oxfordshire). 52(6), 730-736.
    Date: 2017
  19. Industry Self‐Regulation of Alcohol Marketing: A Systematic Review of Content and Exposure Research
    Noel JK, Babor TF, Robaina K. Addiction. 112(S1), 28-50.
    Date: 2017
  20. Marginalizing Health Information: Implications of the 'Trans-Pacific Partnership Agreement' for Alcohol Labelling
    O'Brien P, Gleeson D, Room R, Wilkinson C. Melbourne University Law Review. 41(1), 341-391.
    Date: 2017
Archives