Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. Alcohol Advertising and Public Health: Systems Perspectives Versus Narrow Perspectives
    Petticrew M, Shemilt I, Lorenc T, Marteau TM, Melendez-Torres GJ, O'Mara-Eves A, Thomas J. Journal of Epidemiology and Community Health. 71(3), 308-312.
    Date: 2017
  2. Restaurant Menu Labeling Laws and Alcohol Use
    Restrepo BJ, Ali MM. Preventive Medicine. 102, 65-71.
    Date: 2017
  3. Drinkers' Perceived Negative Alcohol-Related Expectancies: Informing Alcohol Warning Messages
    Robertson K, Thyne M, Hibbert S. Drugs: Education, Prevention and Policy. 24(2), 197-205.
    Date: 2017
  4. Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001-2011
    Ross CS, Henehan ER, Jernigan DH. American Journal of Public Health. 107(1), 136-142.
    Date: 2017
  5. What Do We Know About the Effects of Exposure to ‘Low Alcohol’ and Equivalent Product Labelling on the Amounts of Alcohol, Food and Tobacco People Select and Consume? A Systematic Review
    Shemilt I, Hendry V, Marteau TM. BMC Public Health. 17(1), 1-15.
    Date: 2017
  6. Alcohol Health Warnings Can Influence the Speed of Consumption
    Stafford LD, Stafford LD, Salmon J, Salmon J. Journal of Public Health. 25(2), 147-154.
    Date: 2017
  7. Impact of Alcohol‐Promoting and Alcohol‐Warning Advertisements on Alcohol Consumption, Affect, and Implicit Cognition in Heavy‐Drinking Young Adults: A Laboratory‐Based Randomized Controlled Trial
    Stautz K-D, Frings D, Albery IP, Moss AC, Marteau TM. British Journal of Health Psychology. 22(1), 128–150.
    Date: 2017
  8. Self-Regulation of the Labelling of the List of Ingredients of Alcoholic Beverages: A Long-Term Solution?
    Vaqué LG. European Food and Feed Law Review. 12(5), 413-421.
    Date: 2017
  9. Impact of Low Alcohol Verbal Descriptors on Perceived Strength: An Online Experimental Study
    Vasiljevic M, Couturier D-L, Marteau T. British Journal of Health Psychology. 23(1), 38-67.
    Date: 2017
  10. When Evidence is Not Enough: A Case Study on Alcohol Marketing Legislation in Brazil
    Vendrame A. Addiction. 112(S1), 81-85.
    Date: 2017
  11. Features of Alcohol Harm Reduction Advertisements That Most Motivate Reduced Drinking Among Adults: An Advertisement Response Study
    Wakefield MA, Brennan E, Dunstone K, Durkin SJ, Dixon HG, Pettigrew S, Slater MD. BMJ Open. 7(4), e014193.
    Date: 2017
  12. Comparing Alcohol Marketing and Alcohol Warning Message Policies Across Canada
    Wettlaufer A, Cukier SN, Giesbrecht N. Substance Use & Misuse. 52(10), 1364-1374.
    Date: 2017
  13. Adolescents’ Exposure to Paid Alcohol Advertising on Television and Their Alcohol Use: Exploring Associations During a 13-Year Period: Paid Television Alcohol Advertising and Adolescent Drinking
    White V, Azar D, Faulkner A, Coomber K, Durkin S, Livingston M, Wakefield M. Addiction. 112(10), 1742-1751.
    Date: 2017
  14. Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
    Annunziata A, Pomarici E, Vecchio R, Mariani A. Nutrients. 8(7), 416.
    Date: 2016
  15. Health Warnings on Wine: A Consumer Perspective
    Annunziata A, Pomarici E, Vecchio R, Mariani A. British Food Journal. 118(3), 647-659.
    Date: 2016
  16. Nutritional Information and Health Warnings on Wine Labels: Exploring Consumer Interest and Preferences
    Annunziata A, Pomarici E, Vecchio R, Mariani A. Appetite. 106, 58-69.
    Date: 2016
  17. Enhancing the Effectiveness of Alcohol Warning Labels with a Self-Affirming Implementation Intention
    Armitage CJ, Arden MA. Health Psychology: Official Journal of the Division of Health Psychology, APA. 35(10), 1159-1163.
    Date: 2016
  18. Alcohol Advertising Influences Underage Brand-Specific Drinking: Evidence of a Linear Dose-Response Relationship
    Barry AE. The American Journal of Drug and Alcohol Abuse. 42(1), 1-3.
    Date: 2016
  19. Alcohol Marketing on Twitter and Instagram: Evidence of Directly Advertising to Youth/Adolescents
    Barry AE, Bates AM, Olusanya O, Vinal CE, Martin E, Peoples JE, Montano JR. Alcohol and alcoholism (Oxford, Oxfordshire). 51(4), 487-492.
    Date: 2016
  20. Association Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
    Brown K. Alcohol and Alcoholism (Oxford, Oxfordshire). 51(6), 747-755.
    Date: 2016
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