Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. Viewing Alcohol Warning Advertising Reduces Urges to Drink in Young Adults: An Online Experiment
    Stautz K, Marteau TM. BMC Public Health. 16(1), 530-510.
    Date: 2016
  2. Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions Towards Alcohol Consumption
    Wigg S, Stafford LD. PloS One. 11(4), e0153027.
    Date: 2016
  3. Dynamic Exposure to Alcohol Advertising in a Sports Context Influences Implicit Attitudes
    Zerhouni O, Bègue L, Duke AA, Flaudias V. Alcoholism: Clinical and Experimental Research. 40(2), 422-428.
    Date: 2016
  4. Alcohol Warning Label Perceptions: Emerging Evidence for Alcohol Policy
    Al-hamdani M, Smith S. Canadian Journal of Public Health. 106(6), e395-e400.
    Date: 2015
  5. Caution! Warning Labels About Alcohol and Pregnancy: Unintended Consequences and Questionable Effectiveness
    Bell E, Zizzo N, Racine E. The American Journal of Bioethics. 15(3), 18-20.
    Date: 2015
  6. Do Consumers 'Get the Facts'? A Survey of Alcohol Warning Label Recognition in Australia
    Coomber K, Martino F, Barbour IR, Mayshak R, Miller PG. BMC Public Health. 15(1), 816.
    Date: 2015
  7. Alcohol Warning Labels Formulated as Questions Change Alcohol-Related Outcome Expectancies: A Pilot Study
    Krischler M, Glock S. Addiction Research & Theory. 23(4), 343-349.
    Date: 2015
  8. Red Flags on Pinkwashed Drinks: Contradictions and Dangers in Marketing Alcohol to Prevent Cancer
    Mart S, Giesbrecht N. Addiction. 110(10),.
    Date: 2015
  9. The Impact of Standard Nutrition Labels on Alcoholic Beverages
    Martinez JA, Dale CF, Fontana VC, Collier SL. Journal of Alcohol & Drug Education. 59(2), 43.
    Date: 2015
  10. Baltimore City's Landmark Alcohol and Tobacco Billboard Ban: An Implementation Case Study
    Meisel PL, Sparks A, Eck R, Jernigan D. Injury Prevention: Journal of the International Society for Child and Adolescent Injury Prevention. 21(1), 63-67.
    Date: 2015
  11. Parental Restriction of Mature-Rated Media and Its Association with Substance Use Among Argentinean Adolescents
    Mejia RMDP, Pérez AM, Peña LM, Morello PMD, Kollath-Cattano CP, Braun SMD, Sargent JDMD. Academic Pediatrics. 16(3), 282-289.
    Date: 2015
  12. How Much Did You Actually Drink Last Night? An Evaluation of Standard Drink Labels as an Aid to Monitoring Personal Consumption
    Osiowy M, Stockwell T, Zhao J, Thompson K, Moore S. Addiction Research & Theory. 23(2), 163-169.
    Date: 2015
  13. Sales Promotion Strategies and Youth Drinking in Australia
    Pettigrew S, Biagioni N, Jones SC, Daube M, Kirby G, Stafford J, Chikritzhs T. Social Science & Medicine. 141, 115-122.
    Date: 2015
  14. Selection of Branded Alcoholic Beverages by Underage Drinkers
    Ross C, Ostroff J, Naimi T, DeJong W, Siegel M, Jernigan D. Journal of Adolescent Health. 56(5), 564-570.
    Date: 2015
  15. The Relationship Between Population-Level Exposure to Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth in the US
    Ross CS, Maple E, Siegel M, DeJong W, Naimi TS, Padon AA, Jernigan DH. Alcohol and Alcoholism (Oxford, Oxfordshire). 50(3), 358-364.
    Date: 2015
  16. Cued Recall of Alcohol Advertising on Television and Underage Drinking Behavior
    Tanski SE, McClure AC, Li Z, Jackson K, Morgenstern M, Li Z, Sargent JD. JAMA Pediatrics. 169(3), 264-271.
    Date: 2015
  17. Evaluating Public Health Effectiveness of Alcohol Label Warnings
    Thompson DB. The American Journal of Bioethics. 15(3), 23-24.
    Date: 2015
  18. Cancer Warnings on Alcohol: Is Cancer the Issue and Are Labels the Solution?
    VanderWalde A. The American Journal of Bioethics. 15(3), 16-17.
    Date: 2015
  19. How Has Alcohol Advertising in Traditional and Online Media in Australia Changed? Trends in Advertising Expenditure 1997–2011
    White V, Faulkner A, Coomber K, Azar D, Room R, Livingston M, Wakefield M. Drug and Alcohol Review. 34(5), 521-530.
    Date: 2015
  20. If You Drink Alcohol, Then You Will Get Cancer': Investigating How Reasoning Accuracy is Affected by Pictorially Presented Graphic Alcohol Warnings
    Zahra D, Monk RL, Corder E. Alcohol and Alcoholism (Oxford, Oxfordshire). 50(5), 608-616.
    Date: 2015
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